Is Protein Powder trending on TikTok?
The last 7 daily readings for “top protein powder” average 57,056, 80% below the first 7 (289,008). A change of 10% or more counts as falling.
The search results TikTok returns for “protein powder” include no typed search of exactly those words, so this page tracks the closest one: “top protein powder”. Shop listings and videos below are for “protein powder”.
Checked 21 October 2026Refreshed weeklySearch demand, not sales
The last 30 days of searches for “top protein powder”
One reading per day from TikTok, worldwide, drawn from zero. The verdict compares the two averages marked on the line.
Readings are TikTok's search popularity index for the phrase, not search counts, and are never added together. Daily points can be revised by TikTok.
See all 30 daily readings
| Date | Popularity reading |
|---|---|
| 22 Sep 2026 | 144,504 |
| 23 Sep 2026 | 144,504 |
| 24 Sep 2026 | 289,008 |
| 25 Sep 2026 | 289,008 |
| 26 Sep 2026 | 578,017 |
| 27 Sep 2026 | 289,008 |
| 28 Sep 2026 | 289,008 |
| 29 Sep 2026 | 433,513 |
| 30 Sep 2026 | 144,504 |
| 1 Oct 2026 | 289,008 |
| 2 Oct 2026 | 725,440 |
| 3 Oct 2026 | 722,521 |
| 4 Oct 2026 | 578,017 |
| 5 Oct 2026 | 723,981 |
| 6 Oct 2026 | 434,972 |
| 7 Oct 2026 | 289,008 |
| 8 Oct 2026 | 289,008 |
| 9 Oct 2026 | 289,008 |
| 10 Oct 2026 | 579,476 |
| 11 Oct 2026 | 144,504 |
| 12 Oct 2026 | 144,504 |
| 13 Oct 2026 | 289,008 |
| 14 Oct 2026 | 144,504 |
| 15 Oct 2026 | 2,497 |
| 16 Oct 2026 | 0 |
| 17 Oct 2026 | 0 |
| 18 Oct 2026 | 0 |
| 19 Oct 2026 | 81,858 |
| 20 Oct 2026 | 202,297 |
| 21 Oct 2026 | 112,742 |
Searches versus videos
TikTok shows a 7-day search figure of 112,743 for “top protein powder” and lists 883 videos for it: 128 searches per listed video. Among the 42 products tracked on these pages, that is the 31st highest searches-per-video figure, where 1 would mean the most demand for the fewest videos.
A high figure can mean room for a new video; it can also mean searchers do not want a video at all. Listed videos are the ones TikTok matches to the search, not every video on the topic. Read 21 October 2026.
Best-selling TikTok Shop listings for “protein powder”
The top 5 listings TikTok Shop US returned when sorted by best sellers on 21 October 2026.
| Listing | Price | Units sold shown | Rating |
|---|---|---|---|
| RYSE Loaded Protein Powder - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber &…RYSE | $58.49 | 493,045 | 4.734,919 reviews |
| EKKO Protein Powder - 3rd Party TestedEKKOVISION | $44.99 | 177,594 | 4.411,748 reviews |
| Vegan Protein Powder with Prebiotic Fiber, Plant Based, Low Sugar, Gluten Free & Dairy Fre…Be Amazing | $49.99 | 112,313 | 4.110,096 reviews |
| REDCON1 MRE Lite Whole Food Protein Powder - Low Carb & Whey Free Meal Replacement with An…REDCON1 Shop | $42.89 | 93,111 | 4.67,727 reviews |
| 10-Flavor Variety PackClean Simple Eats | $37.98 | 45,216 | 4.62,313 reviews |
Units sold is the running total TikTok displays on each listing, read on 21 October 2026. For estimated revenue and units over any date range, run TokConnect Shop Analytics on the listing.
Top TikTok videos for “protein powder”
The 9 most-liked videos TikTok returned for the search on 21 October 2026. Each link opens the video on TikTok.
| Creator and caption | Views | Likes | Saves |
|---|---|---|---|
| @piribellythe easiest homemade protein bars 🍪🌟😚 recipe: 1 cup almond flour 3/4 cup protein powder pinch of salt 1/2 cup | 5,800,000 | 415,800 | 211,600 |
| @grittysoldierThis protein pudding is 🔥 and super easy to make. 80g of protein! 🤘 Recipe: • 4 eggs • 1/2 skim milk (you can | 2,200,000 | 71,600 | 37,300 |
| @homohabilistvQué pasa si consumes proteína en polvo durante 30 días? | 1,100,000 | 59,200 | 10,100 |
| @daniel.pitasiweekly meal prep no music.. ASMR👨🏽🍳 (details below) Biscoff overnight oats: 30g oats 50g non fat greek yogurt | 597,300 | 48,400 | 15,200 |
| @dipenshah17Home-made Protein Powder For Winter Arc❄️ 💪 😋 | 1,500,000 | 44,800 | 13,300 |
| @elisabethbfit_if you struggle to get protein in | 383,000 | 36,400 | 6,979 |
| @larslavishlifeA few other good brands out there but from what I’ve tried these are my personal top 5! @Lineage Provisions @J | 388,800 | 31,500 | 15,900 |
| @oasis.appCleanest lab-tested protein powders | 1,400,000 | 28,100 | 16,800 |
| @bbcnewsDo you really need protein powder to build muscle? | 570,100 | 26,100 | 2,421 |
Counts are as TikTok shows them and are rounded above about 100,000.
Check any other product
Questions about Protein Powder on TikTok
Is Protein Powder still trending on TikTok?
On 21 October 2026, TikTok searches for “top protein powder” (the closest typed search to “protein powder”) were falling: the last 7 daily readings average 57,056 against 289,008 for the first 7, down 80%. A change of 10% or more counts as rising or falling.
How many people search for Protein Powder on TikTok?
TikTok's 7-day search figure for “top protein powder” was 112,743 on 21 October 2026, with 883 videos listed. It is TikTok's search popularity score for the phrase, not a head count of people.
How much does Protein Powder cost on TikTok Shop?
The best-selling TikTok Shop listing for “protein powder” on 21 October 2026 was “RYSE Loaded Protein Powder - 25g Whey Protein Isolate & Concentrate wi…” from RYSE at $58.49, with 493,045 units sold shown. The five best sellers range from $37.98 to $58.49. Units sold is a running total TikTok displays, not sales in a period.
Is there room for a new Protein Powder video on TikTok?
TikTok lists 883 videos for 112,743 searches: 128 searches per listed video. That ranks 31 of the 42 products tracked here, where 1 is the most searches per video.
Data: TikTok Creator Search Insights, TikTok video search and TikTok Shop US via TokConnect, pulled 21 October 2026. Open the snapshot (JSON) · Shop listings (CSV)