Guide · Checked 10 Oct 2026

TikTok Market Scope: what it shows and what to use without it

TikTok Market Scope is TikTok's analytics platform for select customers, opened through a sales rep. Without access, TokConnect pulls the public side today: brand and category searches, searcher demographics, top videos, comments and Shop sold counts.

Run it on your category 50 free credits, no card.

Market Scope's five modules sit behind a sales conversation. Four of them have a public-data version you can pull today; the campaign report stays locked.

What TikTok Market Scope is

TikTok's help center calls Market Scope "a full-funnel analytics platform that unifies first-party signals, content interactions, creator activity" and more. In plain terms: it joins what TikTok knows about your ads with what happens around your brand in organic content, searches and creator posts. The help page lists five modules.

Audience
"Audience insights help you understand how people engage with your brand across TikTok", including how paid and organic touchpoints move people through the funnel.
Brand perception
"advanced social listening tailored to TikTok": how your brand is discussed "across content, searches, and creator activity", with sentiment over time.
Merchandise
For e-commerce merchants: which product categories are in demand and "how their TikTok Shop is performing".
Industry analysis
"shows brands how TikTok users behave within a specific industry", with competitive context for planning.
Post campaign report
How specific campaigns "move audiences through the funnel", for measurement and media teams.

Quotes from About TikTok Market Scope (TikTok Ads Help Center, last updated February 2026), checked 10 October 2026.

Who gets access, and how

Market Scope is not self-serve. TikTok's help page says it "is available for select customers" and tells you to contact your TikTok sales representative. A second help page says it is "currently available to a limited number of brands" and that your Account Manager checks whether you qualify.

TikTok doesn't publish a spend threshold or a price on those pages. In practice, the buyer is a brand or insights team that already has a TikTok account manager. Inside, access is split by role, so an analyst can be limited to one module.

Sources: About TikTok Market Scope; Market Scope account roles and permissions (last updated November 2025); How to measure consideration audiences (last updated May 2026). All checked 10 October 2026.

How you get in

Have a TikTok sales rep or Account Manager.
Ask whether your brand qualifies.
Your admin assigns roles to the team.

Roles inside

Admin: Every module, plus account settings
Standard: View and edit every module
Analyst: Chosen modules only: Brand perception, Merchandise, Audience or post-campaign reports

Each Market Scope module, and what you can get without access

Most of Market Scope's value is first-party: your campaigns and your shop. The rest is the market around you, and a lot of that is public. Here is each module beside what a brand without access can pull through TokConnect today.

Module	In Market Scope (per TikTok)	Without access, through TokConnect	Cover
Audience	How people engage with your brand, paid and organic, through the funnel	Age, gender and country shares of the people who search any topic (`audience_demographics`)	Part
Brand perception	Social listening: mentions across content, searches and creators; sentiment over time; trending videos and creators in your category	TikTok's 7-day search counts for your brand and every rival (`search_topics`), 180-day curves (`search_popularity`), brand posts (`creator_posts`), category videos (`search_videos`) and comment text (`video_comments`) for your AI to sort by theme	Most
Merchandise	Which product categories are in demand; how your TikTok Shop performs	Displayed sold counts, prices, ratings and reviews per listing, and the creators linked to a product (`search_shop_products`, `shop_product_detail`)	Part
Industry analysis	How TikTok users behave in an industry, with competitive context	Category searches with video counts, trending topics, and Creative Center top ads (`creative_seo_list`, `creative_seo_detail`)	Part
Post campaign report	How a campaign moved audiences through the funnel	Not in TokConnect: it reads public TikTok, not your ad account	None
Ad spend, CPMs, GMV	Your account's numbers	Not in TokConnect	None
Follower history, private analytics	Inside TikTok's tools	Not in TokConnect: current public counts only	None
Creator audience demographics	Inside TikTok's tools	Not in TokConnect: demographics are per search topic, not per creator	None

Module descriptions paraphrase TikTok's help page, checked 10 October 2026. Tool names are TokConnect's MCP tools; the chat calls them for you.

Which TikTok searches name [your brand] or [competitor], how many searches did each get in 7 days, and which have no videos yet?

Check brand searches

Worked example: the running shoe market, without Market Scope

We ran the public version of four modules on one category, running shoes, and four brands: HOKA, On, ASICS and Brooks. Everything below was pulled through TokConnect on 10 October 2026. Search counts are TikTok's own 7-day global figures from Creator Search Insights.

Brand perception

What people type next to each brand

Brand	Brand searches kept	7-day searches	No videos	Biggest search
ASICS	20	5,485,220	11	asics slides · 612,961
HOKA	20	2,818,704	13	hoka challenger 8 · 295,288 · 0 videos
On	5	992,583	1	on cloud 6 · 283,228
Brooks	4	446,110	1	brooks shoes for nurses · 216,891

First page of 20 topics per brand name. "on cloud" also returned weather and games, and "brooks" returned people and places, so only topics naming the shoes are kept. A short page means a shared word, not a small brand.

The gaps say more than the totals. 13 of HOKA's 20 brand searches have no matching videos, among them "hoka challenger 8" and "Hoka Speedgoats" (271,418). ASICS owners ask "how to wash asics" (293,711) and "how to style asics" (286,014), and TikTok matches no videos to either. That is the "searches" half of brand perception, and it is a to-do list.

Sentiment

One Brooks post, read like a listening tool

Brooks posted a Ghost color ranking on 2 September. It drew 138,200 views and 2,030 comments: 14.7 comments per 1,000 views, against 0.16 on its other 19 recent posts.

About the comment section itself9
Calls the brand out5
Says they will buy elsewhere4
Unclear2

The 20 top comments, by our theme labels. None praised the shoe. Two named HOKA ("I'll go with Hokas"), and one said "Going elsewhere."

Audience

Who searches "hoka vs asics"

251,825 searches in 7 days, 108 videos

18 to 2436.6%
25 to 3424.4%
Women44.4%
Men29.8%
Indonesia42.4%
United States10.7%

Shares of TikTok's panel of searchers, last 30 days. The rest of the age and gender panel is "others" or unknown. A US brand team would miss that the comparison is mostly searched from Indonesia.

Industry analysis

The category search, over 180 days

"running shoes" returned 20 topics. One, "shoes and sneakers shopping", is a TikTok label by our rule and is left out. Of the other 19, three have no videos, such as "White alo running shoes" (287,871).

"beginner running shoe"

222,888 searches in 7 days, 755 videos

First reading in the 180 days

2 August 2026

Highest daily reading

355,769 on 25 August

Days with a reading since

70 of 70

TikTok shows no readings for this topic before 2 August, then one every day. "good running shoes for men" drew 274,117 searches in 7 days.

Merchandise

Who sells running shoes on TikTok Shop

59.8%of displayed units sold across 30 listings came from one shop, ALLSWIFIT

8 of 10top sellers by units are ALLSWIFIT listings

The top listing showed 92,742 sold at $38.99. HOKA appeared once, through a reseller, at 114 sold. On and Brooks had no listings in the 30. The brands that win the search box are not the ones winning the Shop shelf.

Displayed sold counts on TikTok Shop US for "running shoes", 10 October 2026. Sold counts are what the listing shows, not total sales.

Who searches TikTok for [your category]? Show age, gender and country shares for its three biggest searches.

See who searches

The brands' own top videos, last 20 posts each

The content half of an industry view is each brand's own output. On's last 20 posts had a median of 108,950 views, 15.7% of its followers, and carried 62.9% of the four brands' recent views. HOKA's median was 5,586.

On's LightSpray video: a man sketches the shoe on a board. On's most-viewed post of its last 20. — **@on** · 7.5M views · 19 Sep 2026 · Watch on TikTok ↗

Brooks Running video of a runner seated at a desk in a studio, Brooks's most-viewed recent post. — **@brooksrunning** · 2.8M views · 29 Sep 2026 · Watch on TikTok ↗

ASICS '15 minutes' challenge video: a person wrapped in a blanket, then running shoes on a step. ASICS's most-viewed recent post. — **@asics** · 773.4K views · 1 Oct 2026 · Watch on TikTok ↗

HOKA video of a runner lacing up on a truck tailgate, captioned 'Can't talk right now'. HOKA's most-viewed recent post. — **@hoka** · 42K views · 21 Aug 2026 · Watch on TikTok ↗

Brooks Running Ghost color ranking video showing rows of shoes, the post whose comments are read in the sentiment panel. — **@brooksrunning** · 138.2K views · 2,030 comments · 2 Sep 2026 · Watch on TikTok ↗

Account	Followers	Median views, last 20	Posts over 1M	Saves per 1K views
@on	694,555	108,950	2	1.45
@asics	623,440	11,700	0	0.4
@brooksrunning	239,111	8,260	3	0.28
@hoka	265,312	5,586	0	2.3

Public brand accounts, last 20 posts each, pulled 10 October 2026. Windows differ: On's 20 posts span 19 September to 5 October, HOKA's 21 August to 10 October.

HOKA drew the fewest views but the most saves per view: 2.3 per 1,000, against 0.28 for Brooks. Brooks had three posts past a million views and the backlash post above. A Market Scope dashboard would chart that over months. You can start the same series today.

Read the top comments on [competitor]'s most-commented TikTok this month and group them by theme, with counts and two short quotes per theme.

Read rival comments

What an insights team takes from that run

Film the missing how-tos

HOKA had 13 brand searches with no videos, adding up to 1,602,322 searches in 7 days. Care and styling questions for ASICS were the same. Owned content can answer them this week.

Watch the Shop shelf, not just the feed

One shop, ALLSWIFIT, took 59.8% of displayed units for "running shoes", and the top listing sold at $38.99. HOKA showed up once, through a reseller. Check who owns your category's shelf.

Treat comments as an alarm

The Brooks post drew about 90 times the comment rate of the account's other recent posts. A jump like that is a perception event. Check comment rates weekly, then read the post.

Search TikTok Shop for [your product]. Rank listings by displayed sold count and show price, rating, reviews and which shops lead.

Read the Shop shelf

Market Scope, public data, or both

Ask your TikTok rep for Market Scope if

you spend with TikTok and want campaign funnel and post-campaign reports;
you run a TikTok Shop and want its performance next to category demand;
you want TikTok's own sentiment scoring inside its tools.

Use TokConnect if

you have no account manager, or you're waiting on one;
you need rival brand searches, comments and Shop sold counts for a deck this week;
you want the numbers inside ChatGPT, Claude or Cursor, or in its own chat;
you pay per pull: 50 free credits, then plans from $49 for 500 credits.

Plans and credits: TokConnect pricing. Next reads: TikTok share of voice, TikTok social listening, TikTok for consumer insights teams, TikTok audience insights.

Questions about TikTok Market Scope

What is TikTok Market Scope?

It is TikTok's full-funnel analytics platform for advertisers. TikTok's help center lists five modules: Audience, Brand perception, Merchandise, Industry analysis and Post campaign report. It joins first-party ad signals with what happens around a brand in content, searches and creator posts.

How do I get access to TikTok Market Scope?

Through TikTok itself. Its help center says Market Scope is available for select customers and tells you to contact your TikTok sales representative. A second help page says your Account Manager checks whether your brand qualifies, and an admin then assigns roles to your team.

What can a brand use instead of TikTok Market Scope?

For the public side, use TokConnect: TikTok's own 7-day search counts for your brand and rivals, searcher demographics per topic, brand posts, comments and TikTok Shop sold counts, in its own chat or inside ChatGPT, Claude and Cursor. Campaign reports, ad spend and your shop's performance stay with TikTok's tools.

Can you see a competitor's brand searches on TikTok?

Yes. TikTok's Creator Search Insights shows search popularity one topic at a time, and TokConnect returns the same counts as one table for several brands. On 10 October 2026, the 20 searches naming HOKA added up to 2,818,704 in 7 days, and 13 of them had no matching videos.

How we got these numbers

On 10 October 2026 we read TikTok's Market Scope help pages and pulled public TikTok data through TokConnect, 24 calls in all:

search_topics for "running shoes", "hoka", "on cloud", "brooks", "brooks running shoes" and "asics" (20 topics each);
search_popularity (180 days) for "beginner running shoe" and audience_demographics for "hoka vs asics";
user_profile and creator_posts (last 20 posts) for @hoka, @on, @asics and @brooksrunning;
video_comments (top 20) on Brooks's Ghost color ranking post, labelled by theme by us;
search_shop_products for "running shoes" (30 listings, TikTok Shop US);
video_detail for the five covers shown, saved to tokconnect.com.

Search counts are TikTok's global 7-day search popularity from Creator Search Insights. A topic of 5M or more, or of 1M or more whose first daily reading is under 5% of its last, is treated as a TikTok label and not quoted as searches. Brand topics are those naming the brand's shoes; the kept and dropped lists are in the data. Commenter names are removed. Open the data.