{
 "retrievedOn": "2026-10-05",
 "page": "/guides/win-tiktok-clients-with-search-data/",
 "note": "Outside facts used on the page, read 5 October 2026.",
 "facts": [
  {
   "source": "Instantly, Cold Email Benchmark Report (updated 12 January 2026)",
   "url": "https://instantly.ai/cold-email-benchmark-report-2026",
   "period": "1 January to 18 December 2025",
   "averageReplyRatePct": 3.43,
   "topQuartileReplyRatePct": 5.5,
   "top10PctReplyRatePct": 10.7,
   "shareOfRepliesFromFirstEmailPct": 58,
   "shareOfRepliesFromFollowUpsPct": 42,
   "recommendedSteps": "4 to 7",
   "bestEmailLength": "under 80 words"
  },
  {
   "source": "Saleshandy, cold email statistics (updated 7 June 2026)",
   "url": "https://saleshandy.com/blog/cold-email-statistics/",
   "dataset": "53.1 million cold emails, 60,000 sequences, January to June 2026",
   "emailsAnalysed": 53100000,
   "sequences": 60000,
   "averageReplyRatePct": 3.7,
   "positiveRepliesFromFollowUpsPct": 44,
   "positiveRepliesFromFirstFollowUpPct": 26,
   "smallCampaignThreshold": 200,
   "largeCampaignThreshold": 1000,
   "smallVsLargeReplyRateMultiple": 2,
   "smallVsLargePositiveReplyMultiple": 4.4,
   "firstEmailWords": "50 to 80"
  },
  {
   "source": "FTC, CAN-SPAM Act: A Compliance Guide for Business",
   "url": "https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business",
   "b2b": "The law makes no exception for business-to-business email",
   "optOutBusinessDays": 10,
   "requirements": [
    "accurate headers",
    "honest subject line",
    "identify as an ad",
    "valid physical postal address",
    "clear opt-out",
    "honor opt-outs within 10 business days"
   ]
  },
  {
   "source": "Gmail Help, Email sender guidelines",
   "url": "https://support.google.com/a/answer/81126",
   "allSenders": "SPF or DKIM, TLS, spam rate below 0.3%",
   "bulkSenders": "5,000+ messages a day: SPF and DKIM and DMARC, one-click unsubscribe",
   "bulkThresholdPerDay": 5000,
   "bestPracticeSpamRatePct": 0.1
  }
 ]
}