{
 "retrievedOn": "2026-10-20",
 "note": "Outside facts checked on the publishers' own pages on 20 October 2026, plus the worked GMV-to-payout example on the page (our calculation).",
 "facts": [
  {
   "topic": "GMV definition",
   "publisher": "TikTok Shop Academy (US): How to navigate Shop analytics in Seller Center",
   "url": "https://seller-us.tiktok.com/university/essay?knowledge_id=813364865828654",
   "checkedOn": "2026-10-20",
   "pageDate": "11/12/2025",
   "quotes": [
    "The total amount paid for orders during the selected period, including canceled and refunded orders.",
    "GMV is calculated as the product list price multiplied by the number of items sold, plus the shipping fee, minus any seller-funded discounts, minus any platform-funded discounts, and minus tax.",
    "It's calculated based on the time of payment."
   ],
   "channelDefinitions": {
    "LIVE GMV": "The total amount paid for orders from products in LIVE streams, including canceled and refunded orders.",
    "Video GMV": "The total amount paid for orders from all shoppable videos, including returns and refunds.",
    "Product card GMV": "The total amount paid for orders from all product cards, including returns and refunds.",
    "Affiliate attribution": "orders attributed from creators' videos or LIVE streams within 14 days of clicking product links",
    "Affiliate GMV": "attributed GMV for commission calculation, checked in Affiliate Center"
   }
  },
  {
   "topic": "Creator GMV in Earnings Analytics",
   "publisher": "TikTok Shop Academy (US): How to Use Earnings Analytics",
   "url": "https://seller-us.tiktok.com/university/essay?knowledge_id=5381191961282317&lang=en",
   "checkedOn": "2026-10-20",
   "pageDate": "09/21/2026",
   "quotes": [
    "GMV counts your paid orders and leaves out orders that do not earn commission, such as gift and sample orders, and orders the shop sold itself (paraphrase of the page)",
    "The same GMV is used to determine Creator Level (paraphrase)",
    "Estimated commission: what you're on track to earn"
   ]
  },
  {
   "topic": "US referral fee",
   "publisher": "TikTok Shop Academy (US): referral fee rates",
   "url": "https://seller-us.tiktok.com/university/essay?knowledge_id=5988482086864682",
   "checkedOn": "2026-10-20",
   "pageDate": "10/08/2026",
   "quotes": [
    "6% for most categories",
    "5% for five jewelry subcategories (Diamond, Gold, Jade, Platinum/Carat Gold, Ruby/Sapphire/Emerald) and Pre-Owned",
    "Collectibles and Pre-Owned: 3% on the portion of a sale over $10K",
    "Referral Fee = Referral Fee Rate x (Customer Payment + Platform Discount - Tax)"
   ]
  },
  {
   "topic": "Product GMV Max",
   "publisher": "TikTok Ads Help Center: About Product GMV Max",
   "url": "https://ads.tiktok.com/help/article/about-product-gmv-max",
   "checkedOn": "2026-10-20",
   "pageDate": "September 2026",
   "quotes": [
    "an automation solution for TikTok Shop Ads that optimizes for your TikTok Shop's total channel ROI",
    "video and product card formats across shoppable placements: TikTok feed, search, the Shop Tab and TikTok Ad Network (paraphrase)",
    "Authorized affiliate videos featuring selected products are included automatically (paraphrase)",
    "Orders from organic videos for advertised products are attributed to the campaign (paraphrase)"
   ]
  },
  {
   "topic": "GMV Max migration",
   "publisher": "TikTok Ads Help Center: About GMV Max migration for TikTok Shop Ads",
   "url": "https://ads.tiktok.com/help/article/gmv-max-migration-tiktok-shop-ads",
   "checkedOn": "2026-10-20",
   "pageDate": "March 2026",
   "quotes": [
    "Starting July 2025, GMV Max will be the default and only supported campaign type for TikTok Shop Ads.",
    "will no longer be able to create, edit or duplicate LIVE Shopping Ads, Product Shopping Ads or Video Shopping Ads",
    "Your campaigns will transition using your historical ROI results as your target ROI."
   ]
  },
  {
   "topic": "GMV as a general term",
   "publisher": "Wikipedia: Gross merchandise volume",
   "url": "https://en.wikipedia.org/wiki/Gross_merchandise_volume",
   "checkedOn": "2026-10-20",
   "quotes": [
    "a term used in online retailing to indicate a total sales monetary-value for merchandise sold through a particular marketplace over a certain time frame",
    "It does not tell the net sales as GMV does not include costs involved and returns of products."
   ]
  }
 ],
 "workedExample": {
  "note": "One unit of Shark EveryMess Vacuum and Stain Remover (VX102) at its average selling price of $199.00 in the 30 days to 18 October 2026, sold through an affiliate video at the 5% commission the vacuum ranking lists. Simplified: no shipping, discounts or tax, so the fee base and commission base both equal the item price. Our calculation.",
  "gmv_usd": 199.0,
  "referral_fee_rate": 0.06,
  "referral_fee_usd": 11.94,
  "commission_rate": 0.05,
  "commission_usd": 9.95,
  "left_before_other_costs_usd": 177.11,
  "shop_level": {
   "shark_home_estimated_gmv_usd": 8664315,
   "referral_fee_at_6pct_usd": 519859,
   "note": "6% of Shark Home's estimated 30-day GMV, our calculation, before refunds, commissions, fulfilment and ads."
  },
  "fee_plus_commission_usd": 21.89
 }
}