{
 "retrievedOn": "2026-09-22",
 "page": "/guides/tiktok-vs-instagram/",
 "tool": "search_suggestions",
 "arguments": [
  {"keyword": "tiktok vs instagram", "count": 10},
  {"keyword": "instagram vs tiktok for business", "count": 10}
 ],
 "note": "Autocomplete suggestions TikTok search returned for two seeds, used to shape section and FAQ wording. No personal data.",
 "result": {
  "tiktok vs instagram": [
   "tiktok vs instagram comments",
   "tiktok vs instagram reels",
   "tiktok vs instagram meme",
   "tiktok vs instagram video editing",
   "tiktok vs instagram vs twitter",
   "tiktok vs instagram edits",
   "tiktok vs instagram trend",
   "tiktok vs instagram reposts",
   "tiktok vs instagram football match",
   "tiktok vs instagram challenge"
  ],
  "instagram vs tiktok for business": [
   "instagram vs tiktok for business",
   "instagram business vs creator",
   "insta business page",
   "instagram content for business",
   "tiktok creator vs business",
   "instagram page business",
   "instagram business video",
   "instagram strategy small business",
   "instagram vs reality business owner",
   "instagram marketing business"
  ]
 },
 "derived": {
  "playsPerFollowerByTier": {
   "note": "Computed from content/evidence/tiktok-engagement-rate-calculator-sample.json (58 creators surfaced by TikTok search in six niches, September 2026). Per creator: median playCount across their posts with at least one view, divided by their follower count. Tier value is the median of those per-creator ratios. This is plays (views, which can include repeat views) per follower, not unique reach.",
   "source": "/evidence/tiktok-engagement-rate-calculator-sample.json",
   "tiers": {
    "under 10k": {"n": 5, "medianPlaysPerFollower": 1.01},
    "10k to 100k": {"n": 7, "medianPlaysPerFollower": 0.30},
    "100k to 1M": {"n": 17, "medianPlaysPerFollower": 0.07},
    "over 1M": {"n": 29, "medianPlaysPerFollower": 0.035}
   },
   "overallMedianPlaysPerFollower": 0.11
  },
  "chartAgeMix": {
   "note": "Adult (18+) advertising audience share by age band, female+male summed, DataReportal January 2025. Excludes under-18s. Plotted in tiktok-vs-instagram/age-mix.svg.",
   "labels": ["18-24", "25-34", "35-44", "45-54", "55+"],
   "tiktok": [30.7, 35.3, 16.4, 9.2, 8.4],
   "instagram": [31.6, 33.0, 17.3, 9.6, 8.5]
  },
  "chartPlaysPerFollower": {
   "note": "Plotted in tiktok-vs-instagram/plays-per-follower.svg.",
   "labels": ["Under 10k", "10k to 100k", "100k to 1M", "Over 1M"],
   "values": [1.0, 0.30, 0.07, 0.035]
  },
  "instagramReelsReachRateSocialinsider": {
   "note": "Socialinsider Instagram Reels study, 140K Reels published Jan-Jun 2026 (page dated 24 Jun 2026). Reach rate = unique reach as a share of followers. Not the same metric as TikTok plays per follower.",
   "1-5K": 9.78,
   "5-10K": 7.55,
   "10-50K": 7.10,
   "50-100K": 5.60,
   "100K-1M": 5.00
  }
 }
}