{
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   "stat": "84% of US adults use YouTube, 50% use Instagram and 37% use TikTok",
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   "scope": "platforms' own ad planning tools, compiled by Kepios; DataReportal pages last updated 12 March 2025",
   "source": "DataReportal",
   "url": "https://datareportal.com/essential-tiktok-stats",
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   "scope": "Digital Services Act transparency reports",
   "source": "Music Ally summary of DSA reports, 1 Sep 2026",
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   "scope": "Socialinsider study of 140K Reels, January to June 2026, published 24 Jun 2026",
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   "source": "Social Media Today",
   "url": "https://www.socialmediatoday.com/news/instagram-implements-new-limits-on-hashtag-use/808309/",
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   "source": "MediaPost",
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   "stat": "Instagram said Reels with a TikTok watermark would be less discoverable in places like the Reels tab",
   "scope": "February 2021",
   "source": "Tubefilter, 10 Feb 2021",
   "url": "https://tubefilter.com/2021/02/10/instagram-reels-with-tiktok-watermark-less-discoverable/",
   "checked": "2026-10-05"
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   "stat": "Instagram replaces reposted content with the original in recommendations; accounts reposting others' content 10+ times in 30 days are excluded from recommendations",
   "scope": "30 Apr 2024",
   "source": "TechCrunch",
   "url": "https://techcrunch.com/2024/04/30/instagram-is-updating-its-ranking-systems-to-surface-more-content-from-smaller-original-creators/",
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   "stat": "Instagram may offer specific bonus programs to creators by invitation only for a limited time, in countries where it is testing bonuses",
   "scope": "Instagram Help Center",
   "source": "About bonuses on Instagram",
   "url": "https://help.instagram.com/331274061770840",
   "checked": "2026-10-05"
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}