{
 "title": "TikTok vs Google search: 50 everyday topics (dataset)",
 "retrievedOn": "2026-10-05",
 "publishedWith": "/guides/tiktok-vs-google-search/",
 "licence": "Free to reuse with a link to https://tokconnect.com/guides/tiktok-vs-google-search/",
 "studyDesign": {
  "study": "tiktok-vs-google-search",
  "writtenOn": "2026-10-05",
  "note": "Topic list, categories, matching rule and analysis plan written down on 5 October 2026 before any TikTok or Google numbers were pulled for these topics. Topics were picked as the plain phrase a person would type for a common everyday need, 5 per category, avoiding brand names, news events and seasonal holidays (no Halloween, Christmas or back-to-school) so a single October week is not distorted by a calendar spike.",
  "matchingRule": "TikTok side: search_topics(keyword, limit 5). 'exact' = a returned topic whose text equals the keyword after lowercasing and trimming. 'close' = no exact topic, but a returned topic contains every main word of the keyword (plurals and word order ignored) with the same intent; pick the one with the fewest extra words, ties to the higher searchVolume. 'loose' = only same-intent topics with different wording; pick the most literal one. 'none' = nothing on-intent; excluded from ratio analysis. Google side: Keywords Everywhere get_keyword_data, Google Keyword Planner source, country US, exact keyword as written.",
  "analysisPlan": "For each topic: TikTok rank (1 = highest 7-day searchVolume), Google rank (1 = highest US monthly volume), rank gap = Google rank minus TikTok rank (positive = ranks higher on TikTok), ratio = TikTok 7-day global searchVolume / Google US monthly volume, lean index = ratio / median ratio of all matched topics (1.0 = typical). TikTok-first = top 10 by lean index; Google-first = bottom 10. Category medians of the lean index. Spearman rank correlation between the two sides. Repeat key results on exact+close matches only as a robustness check.",
  "categories": {
   "beauty": [
    "skincare routine",
    "makeup tutorial",
    "curly hair routine",
    "nail designs",
    "hair growth tips"
   ],
   "food": [
    "air fryer recipes",
    "meal prep",
    "high protein breakfast",
    "pasta recipes",
    "smoothie recipes"
   ],
   "fitness": [
    "home workout",
    "glute workout",
    "running tips",
    "pilates workout",
    "weight loss tips"
   ],
   "fashion": [
    "outfit ideas",
    "capsule wardrobe",
    "wedding guest dresses",
    "how to style jeans",
    "mens fashion"
   ],
   "travel": [
    "things to do in paris",
    "packing tips",
    "cheap flights",
    "road trip ideas",
    "japan travel tips"
   ],
   "tech": [
    "iphone tips",
    "best laptop",
    "chatgpt prompts",
    "how to build a pc",
    "best headphones"
   ],
   "money": [
    "how to save money",
    "budgeting tips",
    "side hustles",
    "how to invest",
    "credit score"
   ],
   "home": [
    "cleaning hacks",
    "small apartment ideas",
    "plant care",
    "bedroom decor",
    "organization ideas"
   ],
   "entertainment": [
    "movie recommendations",
    "shows to watch",
    "anime recommendations",
    "books to read",
    "song recommendations"
   ],
   "education": [
    "study tips",
    "learn spanish",
    "resume tips",
    "job interview tips",
    "math tricks"
   ]
  },
  "typedOnlyRule": {
   "addedOn": "2026-10-05",
   "addedAfterFirstPull": true,
   "why": "The first pull showed TikTok returns two kinds of topic records: short typed search phrases (under 500,000 searches in 7 days) and TikTok-generated topic groups (over 1.8 million) that pool many searches under a label TikTok writes itself. Comparing a pooled group with one exact Google keyword overstates how TikTok-first a topic is, and tokconnect.com already treats these groups as labels, not typed searches. So the comparison now uses typed matches only.",
   "rule": "For each topic, take the best typed match (searchVolume under 1,000,000) from the first search using the original matching rule. If none fits, run one more search_topics (limit 10) with the phrasing in secondSearch (written down before that pull) and take a typed match if one fits. Otherwise mark the topic label-only and leave it out of the ranking, correlation and category tallies.",
   "secondSearchPhrasings": {
    "writtenOn": "2026-10-05",
    "note": "Second-pass phrasings, written down after the coordinator's typed-only rule and before the second pull. Rule: for topics whose first pull returned no typed match, search once more with the singular/plural swap of the last word (limit 10); where that is not a natural phrase, the closest natural typed form is used (how to invest, bedroom decor, shows to watch).",
    "variants": {
     "skincare routine": "skincare routines",
     "makeup tutorial": "makeup tutorials",
     "curly hair routine": "curly hair routines",
     "hair growth tips": "hair growth tip",
     "air fryer recipes": "air fryer recipe",
     "high protein breakfast": "high protein breakfasts",
     "smoothie recipes": "smoothie recipe",
     "pilates workout": "pilates workouts",
     "weight loss tips": "weight loss tip",
     "outfit ideas": "outfit idea",
     "capsule wardrobe": "capsule wardrobes",
     "wedding guest dresses": "wedding guest dress",
     "mens fashion": "men fashion",
     "packing tips": "packing tip",
     "iphone tips": "iphone tip",
     "best laptop": "best laptops",
     "chatgpt prompts": "chatgpt prompt",
     "best headphones": "best headphone",
     "side hustles": "side hustle",
     "how to invest": "how to invest money",
     "bedroom decor": "bedroom decor ideas",
     "organization ideas": "organization idea",
     "movie recommendations": "movie recommendation",
     "shows to watch": "what to watch",
     "anime recommendations": "anime recommendation",
     "resume tips": "resume tip",
     "job interview tips": "job interview tip"
    }
   }
  }
 },
 "deviationsFromPlan": [
  "Typed-only rule added after the first pull (see studyDesign.typedOnlyRule). The headline analysis covers the 29 topics with a typed match; 21 topics are label-only.",
  "The original first-pass matches, many of them topic groups, are kept per row under topicGroupFirstPass for transparency and are not compared with Google.",
  "We added a check using Google's September 2026 month instead of the 12-month average."
 ],
 "definitions": {
  "status": "typed = a typed search phrase matched the topic; label-only = TikTok returned only topic groups that fit, so the topic is excluded from the comparison.",
  "tiktok.searchVolume7d": "TikTok Creator Search Insights \"Search popularity\" for the typed search phrase: searches in the 7 days to 5 October 2026, global, via TokConnect search_topics.",
  "tiktok.videoCount": "Videos TikTok matches to the search.",
  "google.usMonthlyVolume": "Google Keyword Planner average monthly searches for the exact keyword (and close variants), United States, averaged over October 2025 to September 2026, via Keywords Everywhere API (dataSource gkp).",
  "google.sep2026": "Google Keyword Planner US searches in September 2026.",
  "analysis.ratio": "tiktok.searchVolume7d / google.usMonthlyVolume. Different measures, so only the ordering means anything.",
  "analysis.leanIndex": "ratio / median ratio of the 29 typed topics (median 13.14). Above 1 = leans TikTok relative to a typical topic in this set.",
  "analysis.rankGap": "Google rank minus TikTok rank among the 29 typed topics (positive = ranks higher on TikTok).",
  "topicGroupFirstPass": "The first-pass match under the original rule. Values of 1,000,000 or more are TikTok topic groups that pool many searches; they are not typed searches and are not compared with Google."
 },
 "derived": {
  "topics": 50,
  "typedTopics": 29,
  "labelOnlyTopics": 21,
  "labelOnlyList": [
   "skincare routine",
   "makeup tutorial",
   "curly hair routine",
   "hair growth tips",
   "air fryer recipes",
   "smoothie recipes",
   "pilates workout",
   "weight loss tips",
   "outfit ideas",
   "capsule wardrobe",
   "wedding guest dresses",
   "packing tips",
   "iphone tips",
   "best laptop",
   "chatgpt prompts",
   "best headphones",
   "bedroom decor",
   "organization ideas",
   "movie recommendations",
   "shows to watch",
   "anime recommendations"
  ],
  "typedFromFirstSearch": 23,
  "typedFromSecondSearch": 6,
  "matchTypesTyped": {
   "exact": 7,
   "close": 20,
   "loose": 2
  },
  "spearmanTyped": 0.29,
  "spearmanTypedExactCloseOnly": 0.24,
  "nExactClose": 27,
  "spearmanTypedWithGoogleSep2026": 0.37,
  "medianRatio": 13.14,
  "medianTikTok7dTyped": 178946,
  "medianGoogleUsMonthlyTyped": 18100,
  "rangeTikTok7dTyped": [
   24707,
   472847
  ],
  "rangeGoogleUsMonthlyTyped": [
   90,
   4090000
  ],
  "top10TikTokFirst": [
   "glute workout",
   "song recommendations",
   "how to style jeans",
   "running tips",
   "japan travel tips",
   "road trip ideas",
   "small apartment ideas",
   "cleaning hacks",
   "math tricks",
   "plant care"
  ],
  "top10GoogleFirst": [
   "cheap flights",
   "credit score",
   "nail designs",
   "high protein breakfast",
   "pasta recipes",
   "books to read",
   "how to build a pc",
   "study tips",
   "job interview tips",
   "learn spanish"
  ],
  "overlapTop10WithSep2026Check": 9,
  "overlapBottom10WithSep2026Check": 8,
  "typedLeaningTikTok": 14,
  "categories": {
   "beauty": {
    "typedTopics": 1,
    "labelOnly": 4,
    "typedLeaningTikTok": 0,
    "medianLeanIndex": 0.06,
    "medianGoogleUsMonthlyTyped": 368000
   },
   "food": {
    "typedTopics": 3,
    "labelOnly": 2,
    "typedLeaningTikTok": 0,
    "medianLeanIndex": 0.09,
    "medianGoogleUsMonthlyTyped": 90500
   },
   "fitness": {
    "typedTopics": 3,
    "labelOnly": 2,
    "typedLeaningTikTok": 3,
    "medianLeanIndex": 10.45,
    "medianGoogleUsMonthlyTyped": 1900
   },
   "fashion": {
    "typedTopics": 2,
    "labelOnly": 3,
    "typedLeaningTikTok": 1,
    "medianLeanIndex": 11.04,
    "medianGoogleUsMonthlyTyped": 13845.0
   },
   "travel": {
    "typedTopics": 4,
    "labelOnly": 1,
    "typedLeaningTikTok": 3,
    "medianLeanIndex": 3.24,
    "medianGoogleUsMonthlyTyped": 17750.0
   },
   "tech": {
    "typedTopics": 1,
    "labelOnly": 4,
    "typedLeaningTikTok": 0,
    "medianLeanIndex": 0.19,
    "medianGoogleUsMonthlyTyped": 9900
   },
   "money": {
    "typedTopics": 5,
    "labelOnly": 0,
    "typedLeaningTikTok": 2,
    "medianLeanIndex": 1.0,
    "medianGoogleUsMonthlyTyped": 18100
   },
   "home": {
    "typedTopics": 3,
    "labelOnly": 2,
    "typedLeaningTikTok": 3,
    "medianLeanIndex": 3.75,
    "medianGoogleUsMonthlyTyped": 2900
   },
   "entertainment": {
    "typedTopics": 2,
    "labelOnly": 3,
    "typedLeaningTikTok": 1,
    "medianLeanIndex": 30.29,
    "medianGoogleUsMonthlyTyped": 37130.0
   },
   "education": {
    "typedTopics": 5,
    "labelOnly": 0,
    "typedLeaningTikTok": 1,
    "medianLeanIndex": 0.26,
    "medianGoogleUsMonthlyTyped": 74000
   }
  },
  "topicRecords": {
   "count": 520,
   "firstSearch": 250,
   "secondSearch": 270,
   "typedBand": {
    "count": 80,
    "min": 24707,
    "max": 472847
   },
   "topicGroupBand": {
    "count": 440,
    "min": 1828948,
    "max": 4819145
   },
   "bySizeBucketEdges": [
    0,
    100000,
    250000,
    500000,
    1000000,
    2000000,
    3000000,
    4000000,
    5000000
   ],
   "bySize": [
    14,
    41,
    25,
    0,
    8,
    95,
    146,
    191
   ],
   "note": "No record fell between 472,847 and 1,828,948."
  },
  "charts": {
   "tiktok-first-topics.svg": "leanIndex of top 10 typed topics, rounded to 1 decimal",
   "category-typed.svg": "categories typedLeaningTikTok and typedTopics",
   "tiktok-topic-sizes.svg": "topicRecords.bySize"
  }
 },
 "rows": [
  {
   "topic": "skincare routine",
   "category": "beauty",
   "google": {
    "keyword": "skincare routine",
    "usMonthlyVolume": 135000,
    "sep2026": 165000,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 60500
     },
     {
      "month": "Nov 2025",
      "volume": 60500
     },
     {
      "month": "Dec 2025",
      "volume": 60500
     },
     {
      "month": "Jan 2026",
      "volume": 49500
     },
     {
      "month": "Feb 2026",
      "volume": 60500
     },
     {
      "month": "Mar 2026",
      "volume": 49500
     },
     {
      "month": "Apr 2026",
      "volume": 49500
     },
     {
      "month": "May 2026",
      "volume": 90500
     },
     {
      "month": "Jun 2026",
      "volume": 550000
     },
     {
      "month": "Jul 2026",
      "volume": 246000
     },
     {
      "month": "Aug 2026",
      "volume": 165000
     },
     {
      "month": "Sep 2026",
      "volume": 165000
     }
    ],
    "cpcUsd": 0.94,
    "competition": 0.2
   },
   "topicGroupFirstPass": {
    "matchedTopic": "skincare routines and steps",
    "matchType": "close",
    "matchNote": "\"under eye skincare routines\" has as few extra words but narrows to one area, so fails the same-intent test",
    "searchVolume7d": 3751024,
    "videoCount": 1160,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": {
    "keyword": "skincare routines",
    "limit": 10
   },
   "status": "label-only",
   "tiktok": {
    "typedSearch": null,
    "note": "no typed result (under 1,000,000 searches) in either search; only topic groups were returned"
   },
   "analysis": null
  },
  {
   "topic": "makeup tutorial",
   "category": "beauty",
   "google": {
    "keyword": "makeup tutorial",
    "usMonthlyVolume": 14800,
    "sep2026": 22200,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 18100
     },
     {
      "month": "Nov 2025",
      "volume": 18100
     },
     {
      "month": "Dec 2025",
      "volume": 14800
     },
     {
      "month": "Jan 2026",
      "volume": 14800
     },
     {
      "month": "Feb 2026",
      "volume": 14800
     },
     {
      "month": "Mar 2026",
      "volume": 14800
     },
     {
      "month": "Apr 2026",
      "volume": 14800
     },
     {
      "month": "May 2026",
      "volume": 12100
     },
     {
      "month": "Jun 2026",
      "volume": 14800
     },
     {
      "month": "Jul 2026",
      "volume": 14800
     },
     {
      "month": "Aug 2026",
      "volume": 12100
     },
     {
      "month": "Sep 2026",
      "volume": 22200
     }
    ],
    "cpcUsd": 0.37,
    "competition": 0.03
   },
   "topicGroupFirstPass": {
    "matchedTopic": "makeup looks and tutorials",
    "matchType": "close",
    "matchNote": "tie on extra words with \"makeup tutorials and looks\"; higher search volume wins",
    "searchVolume7d": 4636736,
    "videoCount": 1162,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": {
    "keyword": "makeup tutorials",
    "limit": 10
   },
   "status": "label-only",
   "tiktok": {
    "typedSearch": null,
    "note": "no typed result (under 1,000,000 searches) in either search; only topic groups were returned"
   },
   "analysis": null
  },
  {
   "topic": "curly hair routine",
   "category": "beauty",
   "google": {
    "keyword": "curly hair routine",
    "usMonthlyVolume": 8100,
    "sep2026": 8100,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 8100
     },
     {
      "month": "Nov 2025",
      "volume": 8100
     },
     {
      "month": "Dec 2025",
      "volume": 8100
     },
     {
      "month": "Jan 2026",
      "volume": 8100
     },
     {
      "month": "Feb 2026",
      "volume": 8100
     },
     {
      "month": "Mar 2026",
      "volume": 9900
     },
     {
      "month": "Apr 2026",
      "volume": 8100
     },
     {
      "month": "May 2026",
      "volume": 8100
     },
     {
      "month": "Jun 2026",
      "volume": 8100
     },
     {
      "month": "Jul 2026",
      "volume": 9900
     },
     {
      "month": "Aug 2026",
      "volume": 8100
     },
     {
      "month": "Sep 2026",
      "volume": 8100
     }
    ],
    "cpcUsd": 0.71,
    "competition": 0.63
   },
   "topicGroupFirstPass": {
    "matchedTopic": "curly hair GRWM routines",
    "matchType": "close",
    "matchNote": "GRWM (get ready with me) is a video format, not a narrower subject",
    "searchVolume7d": 2877060,
    "videoCount": 292,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": {
    "keyword": "curly hair routines",
    "limit": 10
   },
   "status": "label-only",
   "tiktok": {
    "typedSearch": null,
    "note": "no typed result (under 1,000,000 searches) in either search; only topic groups were returned"
   },
   "analysis": null
  },
  {
   "topic": "nail designs",
   "category": "beauty",
   "google": {
    "keyword": "nail designs",
    "usMonthlyVolume": 368000,
    "sep2026": 450000,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 368000
     },
     {
      "month": "Nov 2025",
      "volume": 301000
     },
     {
      "month": "Dec 2025",
      "volume": 301000
     },
     {
      "month": "Jan 2026",
      "volume": 301000
     },
     {
      "month": "Feb 2026",
      "volume": 368000
     },
     {
      "month": "Mar 2026",
      "volume": 368000
     },
     {
      "month": "Apr 2026",
      "volume": 450000
     },
     {
      "month": "May 2026",
      "volume": 368000
     },
     {
      "month": "Jun 2026",
      "volume": 450000
     },
     {
      "month": "Jul 2026",
      "volume": 368000
     },
     {
      "month": "Aug 2026",
      "volume": 450000
     },
     {
      "month": "Sep 2026",
      "volume": 450000
     }
    ],
    "cpcUsd": 0.04,
    "competition": 1
   },
   "topicGroupFirstPass": {
    "matchedTopic": "Design nails",
    "matchType": "close",
    "matchNote": "same words, different order",
    "searchVolume7d": 302190,
    "videoCount": 15675,
    "band": "phrase",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": null,
   "status": "typed",
   "tiktok": {
    "typedSearch": "Design nails",
    "matchType": "close",
    "matchNote": "same words, different order",
    "fromSearch": "first",
    "queryId": "7394489266908184581",
    "searchVolume7d": 302190,
    "videoCount": 15675,
    "popularity": 75
   },
   "analysis": {
    "tiktokRank": 3.0,
    "googleRank": 2.0,
    "rankGap": -1.0,
    "ratio": 0.82,
    "leanIndex": 0.06
   }
  },
  {
   "topic": "hair growth tips",
   "category": "beauty",
   "google": {
    "keyword": "hair growth tips",
    "usMonthlyVolume": 2400,
    "sep2026": 2400,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 2400
     },
     {
      "month": "Nov 2025",
      "volume": 2400
     },
     {
      "month": "Dec 2025",
      "volume": 2400
     },
     {
      "month": "Jan 2026",
      "volume": 1900
     },
     {
      "month": "Feb 2026",
      "volume": 2900
     },
     {
      "month": "Mar 2026",
      "volume": 2400
     },
     {
      "month": "Apr 2026",
      "volume": 2400
     },
     {
      "month": "May 2026",
      "volume": 1900
     },
     {
      "month": "Jun 2026",
      "volume": 1900
     },
     {
      "month": "Jul 2026",
      "volume": 2400
     },
     {
      "month": "Aug 2026",
      "volume": 1900
     },
     {
      "month": "Sep 2026",
      "volume": 2400
     }
    ],
    "cpcUsd": 0.03,
    "competition": 0.74
   },
   "topicGroupFirstPass": {
    "matchedTopic": "hair growth tips and inspiration",
    "matchType": "close",
    "matchNote": "tie with \"hair growth tips and myths\"; higher volume wins",
    "searchVolume7d": 3992400,
    "videoCount": 261,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": {
    "keyword": "hair growth tip",
    "limit": 10
   },
   "status": "label-only",
   "tiktok": {
    "typedSearch": null,
    "note": "no typed result (under 1,000,000 searches) in either search; only topic groups were returned"
   },
   "analysis": null
  },
  {
   "topic": "air fryer recipes",
   "category": "food",
   "google": {
    "keyword": "air fryer recipes",
    "usMonthlyVolume": 301000,
    "sep2026": 673000,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 110000
     },
     {
      "month": "Nov 2025",
      "volume": 110000
     },
     {
      "month": "Dec 2025",
      "volume": 165000
     },
     {
      "month": "Jan 2026",
      "volume": 246000
     },
     {
      "month": "Feb 2026",
      "volume": 246000
     },
     {
      "month": "Mar 2026",
      "volume": 201000
     },
     {
      "month": "Apr 2026",
      "volume": 246000
     },
     {
      "month": "May 2026",
      "volume": 301000
     },
     {
      "month": "Jun 2026",
      "volume": 673000
     },
     {
      "month": "Jul 2026",
      "volume": 450000
     },
     {
      "month": "Aug 2026",
      "volume": 368000
     },
     {
      "month": "Sep 2026",
      "volume": 673000
     }
    ],
    "cpcUsd": 0.04,
    "competition": 0.09
   },
   "topicGroupFirstPass": {
    "matchedTopic": "air fryer mix recipes",
    "matchType": "close",
    "matchNote": "fewest extra words; \"fitness air fryer recipes\" narrows the audience",
    "searchVolume7d": 4065079,
    "videoCount": 501,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": {
    "keyword": "air fryer recipe",
    "limit": 10
   },
   "status": "label-only",
   "tiktok": {
    "typedSearch": null,
    "note": "no typed result (under 1,000,000 searches) in either search; only topic groups were returned"
   },
   "analysis": null
  },
  {
   "topic": "meal prep",
   "category": "food",
   "google": {
    "keyword": "meal prep",
    "usMonthlyVolume": 60500,
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     {
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     },
     {
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     },
     {
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     },
     {
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     },
     {
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     },
     {
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     },
     {
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     },
     {
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     },
     {
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     },
     {
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     },
     {
      "month": "Sep 2026",
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     }
    ],
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   },
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     {
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     },
     {
      "month": "Jan 2026",
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     },
     {
      "month": "Feb 2026",
      "volume": 110000
     },
     {
      "month": "Mar 2026",
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     },
     {
      "month": "Apr 2026",
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     },
     {
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     },
     {
      "month": "Jun 2026",
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     },
     {
      "month": "Jul 2026",
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     },
     {
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     },
     {
      "month": "Sep 2026",
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     }
    ],
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   },
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  },
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     {
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     {
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     {
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     },
     {
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     },
     {
      "month": "Mar 2026",
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     },
     {
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     },
     {
      "month": "May 2026",
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     },
     {
      "month": "Jun 2026",
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     },
     {
      "month": "Jul 2026",
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     },
     {
      "month": "Aug 2026",
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     },
     {
      "month": "Sep 2026",
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    ],
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   },
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    "band": "phrase",
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   },
   "secondSearch": null,
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  },
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     {
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     {
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     {
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     },
     {
      "month": "Feb 2026",
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     },
     {
      "month": "Mar 2026",
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     },
     {
      "month": "Apr 2026",
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     },
     {
      "month": "May 2026",
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     },
     {
      "month": "Jun 2026",
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     },
     {
      "month": "Jul 2026",
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     },
     {
      "month": "Aug 2026",
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     },
     {
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     }
    ],
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   },
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    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
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    "limit": 10
   },
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   },
   "analysis": null
  },
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   "google": {
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      "month": "Oct 2025",
      "volume": 8100
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     {
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     },
     {
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     {
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     },
     {
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     },
     {
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     },
     {
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     },
     {
      "month": "May 2026",
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     },
     {
      "month": "Jun 2026",
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     },
     {
      "month": "Jul 2026",
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     },
     {
      "month": "Aug 2026",
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     },
     {
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     }
    ],
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   },
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   },
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   "tiktok": {
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  },
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     {
      "month": "Oct 2025",
      "volume": 110
     },
     {
      "month": "Nov 2025",
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     },
     {
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     },
     {
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     {
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     },
     {
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     },
     {
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     },
     {
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     },
     {
      "month": "Jun 2026",
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     },
     {
      "month": "Jul 2026",
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     },
     {
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     },
     {
      "month": "Sep 2026",
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    ],
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   },
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    "band": "phrase",
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   },
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  },
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      "month": "Oct 2025",
      "volume": 2400
     },
     {
      "month": "Nov 2025",
      "volume": 1900
     },
     {
      "month": "Dec 2025",
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     },
     {
      "month": "Jan 2026",
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     },
     {
      "month": "Feb 2026",
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     },
     {
      "month": "Mar 2026",
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     },
     {
      "month": "Apr 2026",
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     },
     {
      "month": "May 2026",
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     },
     {
      "month": "Jun 2026",
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     },
     {
      "month": "Jul 2026",
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     },
     {
      "month": "Aug 2026",
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     },
     {
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      "volume": 1900
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    ],
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   },
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    "searchVolume7d": 260826,
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    "band": "phrase",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": null,
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  },
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      "month": "Oct 2025",
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     },
     {
      "month": "Nov 2025",
      "volume": 14800
     },
     {
      "month": "Dec 2025",
      "volume": 14800
     },
     {
      "month": "Jan 2026",
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     },
     {
      "month": "Feb 2026",
      "volume": 14800
     },
     {
      "month": "Mar 2026",
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     },
     {
      "month": "Apr 2026",
      "volume": 18100
     },
     {
      "month": "May 2026",
      "volume": 18100
     },
     {
      "month": "Jun 2026",
      "volume": 14800
     },
     {
      "month": "Jul 2026",
      "volume": 14800
     },
     {
      "month": "Aug 2026",
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     },
     {
      "month": "Sep 2026",
      "volume": 12100
     }
    ],
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   },
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    "videoCount": 0,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
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    "limit": 10
   },
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   },
   "analysis": null
  },
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     {
      "month": "Oct 2025",
      "volume": 12100
     },
     {
      "month": "Nov 2025",
      "volume": 22200
     },
     {
      "month": "Dec 2025",
      "volume": 18100
     },
     {
      "month": "Jan 2026",
      "volume": 14800
     },
     {
      "month": "Feb 2026",
      "volume": 9900
     },
     {
      "month": "Mar 2026",
      "volume": 12100
     },
     {
      "month": "Apr 2026",
      "volume": 9900
     },
     {
      "month": "May 2026",
      "volume": 9900
     },
     {
      "month": "Jun 2026",
      "volume": 8100
     },
     {
      "month": "Jul 2026",
      "volume": 8100
     },
     {
      "month": "Aug 2026",
      "volume": 6600
     },
     {
      "month": "Sep 2026",
      "volume": 6600
     }
    ],
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   },
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    "matchedTopic": "weight loss tips and methods",
    "matchType": "close",
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    "videoCount": 495,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": {
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    "limit": 10
   },
   "status": "label-only",
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   },
   "analysis": null
  },
  {
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   "category": "fashion",
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     {
      "month": "Oct 2025",
      "volume": 33100
     },
     {
      "month": "Nov 2025",
      "volume": 40500
     },
     {
      "month": "Dec 2025",
      "volume": 40500
     },
     {
      "month": "Jan 2026",
      "volume": 33100
     },
     {
      "month": "Feb 2026",
      "volume": 33100
     },
     {
      "month": "Mar 2026",
      "volume": 33100
     },
     {
      "month": "Apr 2026",
      "volume": 33100
     },
     {
      "month": "May 2026",
      "volume": 49500
     },
     {
      "month": "Jun 2026",
      "volume": 90500
     },
     {
      "month": "Jul 2026",
      "volume": 550000
     },
     {
      "month": "Aug 2026",
      "volume": 246000
     },
     {
      "month": "Sep 2026",
      "volume": 165000
     }
    ],
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    "competition": 0.09
   },
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    "matchedTopic": "outfit ideas for occasions",
    "matchType": "close",
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    "videoCount": 1053,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": {
    "keyword": "outfit idea",
    "limit": 10
   },
   "status": "label-only",
   "tiktok": {
    "typedSearch": null,
    "note": "no typed result (under 1,000,000 searches) in either search; only topic groups were returned"
   },
   "analysis": null
  },
  {
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   "category": "fashion",
   "google": {
    "keyword": "capsule wardrobe",
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    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 40500
     },
     {
      "month": "Nov 2025",
      "volume": 40500
     },
     {
      "month": "Dec 2025",
      "volume": 33100
     },
     {
      "month": "Jan 2026",
      "volume": 40500
     },
     {
      "month": "Feb 2026",
      "volume": 40500
     },
     {
      "month": "Mar 2026",
      "volume": 60500
     },
     {
      "month": "Apr 2026",
      "volume": 33100
     },
     {
      "month": "May 2026",
      "volume": 40500
     },
     {
      "month": "Jun 2026",
      "volume": 33100
     },
     {
      "month": "Jul 2026",
      "volume": 33100
     },
     {
      "month": "Aug 2026",
      "volume": 22200
     },
     {
      "month": "Sep 2026",
      "volume": 27100
     }
    ],
    "cpcUsd": 0.58,
    "competition": 0.97
   },
   "topicGroupFirstPass": {
    "matchedTopic": "capsule wardrobe outfit planning",
    "matchType": "close",
    "matchNote": "\"capsule fall wardrobe\" (one season) and \"men's capsule wardrobe building\" narrow the subject",
    "searchVolume7d": 2281958,
    "videoCount": 100,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": {
    "keyword": "capsule wardrobes",
    "limit": 10
   },
   "status": "label-only",
   "tiktok": {
    "typedSearch": null,
    "note": "typed results \"capsule wardrobe for work\" and \"capsule fall wardrobe\" narrow to one use or season"
   },
   "analysis": null
  },
  {
   "topic": "wedding guest dresses",
   "category": "fashion",
   "google": {
    "keyword": "wedding guest dresses",
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    "sep2026": 165000,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 110000
     },
     {
      "month": "Nov 2025",
      "volume": 74000
     },
     {
      "month": "Dec 2025",
      "volume": 40500
     },
     {
      "month": "Jan 2026",
      "volume": 33100
     },
     {
      "month": "Feb 2026",
      "volume": 60500
     },
     {
      "month": "Mar 2026",
      "volume": 74000
     },
     {
      "month": "Apr 2026",
      "volume": 110000
     },
     {
      "month": "May 2026",
      "volume": 135000
     },
     {
      "month": "Jun 2026",
      "volume": 135000
     },
     {
      "month": "Jul 2026",
      "volume": 110000
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     {
      "month": "Aug 2026",
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     },
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   },
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    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
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    "keyword": "wedding guest dress",
    "limit": 10
   },
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   },
   "analysis": null
  },
  {
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     {
      "month": "Nov 2025",
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     },
     {
      "month": "Dec 2025",
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     },
     {
      "month": "Jan 2026",
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     },
     {
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     },
     {
      "month": "Mar 2026",
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     },
     {
      "month": "Apr 2026",
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     },
     {
      "month": "May 2026",
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     },
     {
      "month": "Jun 2026",
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     },
     {
      "month": "Jul 2026",
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     },
     {
      "month": "Aug 2026",
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     },
     {
      "month": "Sep 2026",
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     }
    ],
    "cpcUsd": 0.04,
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   },
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    "band": "phrase",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
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  },
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     {
      "month": "Nov 2025",
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     },
     {
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     },
     {
      "month": "Jan 2026",
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     },
     {
      "month": "Feb 2026",
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     },
     {
      "month": "Mar 2026",
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     },
     {
      "month": "Apr 2026",
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     },
     {
      "month": "May 2026",
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     },
     {
      "month": "Jun 2026",
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     },
     {
      "month": "Jul 2026",
      "volume": 22200
     },
     {
      "month": "Aug 2026",
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     },
     {
      "month": "Sep 2026",
      "volume": 18100
     }
    ],
    "cpcUsd": 1.31,
    "competition": 1
   },
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    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": {
    "keyword": "men fashion",
    "limit": 10
   },
   "status": "typed",
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  },
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      "month": "Oct 2025",
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     },
     {
      "month": "Nov 2025",
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     },
     {
      "month": "Dec 2025",
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     },
     {
      "month": "Jan 2026",
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     },
     {
      "month": "Feb 2026",
      "volume": 27100
     },
     {
      "month": "Mar 2026",
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     },
     {
      "month": "Apr 2026",
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     },
     {
      "month": "May 2026",
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     },
     {
      "month": "Jun 2026",
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     },
     {
      "month": "Jul 2026",
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     },
     {
      "month": "Aug 2026",
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     },
     {
      "month": "Sep 2026",
      "volume": 27100
     }
    ],
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   },
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    "band": "phrase",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": null,
   "status": "typed",
   "tiktok": {
    "typedSearch": "paris france things to do",
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    "fromSearch": "first",
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  },
  {
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   "category": "travel",
   "google": {
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    "sep2026": 3600,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 1000
     },
     {
      "month": "Nov 2025",
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     },
     {
      "month": "Dec 2025",
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     },
     {
      "month": "Jan 2026",
      "volume": 720
     },
     {
      "month": "Feb 2026",
      "volume": 720
     },
     {
      "month": "Mar 2026",
      "volume": 720
     },
     {
      "month": "Apr 2026",
      "volume": 880
     },
     {
      "month": "May 2026",
      "volume": 1300
     },
     {
      "month": "Jun 2026",
      "volume": 1000
     },
     {
      "month": "Jul 2026",
      "volume": 1300
     },
     {
      "month": "Aug 2026",
      "volume": 1900
     },
     {
      "month": "Sep 2026",
      "volume": 3600
     }
    ],
    "cpcUsd": 0.05,
    "competition": 0.12
   },
   "topicGroupFirstPass": {
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    "matchType": "close",
    "matchNote": "\"carry on packing tips\" narrows to cabin bags; \"budget moving and packing tips\" is about moving house",
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    "videoCount": 192,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": {
    "keyword": "packing tip",
    "limit": 10
   },
   "status": "label-only",
   "tiktok": {
    "typedSearch": null,
    "note": "only typed result in either search was \"moving packing tips\", which is about moving house"
   },
   "analysis": null
  },
  {
   "topic": "cheap flights",
   "category": "travel",
   "google": {
    "keyword": "cheap flights",
    "usMonthlyVolume": 4090000,
    "sep2026": 5000000,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 2740000
     },
     {
      "month": "Nov 2025",
      "volume": 2240000
     },
     {
      "month": "Dec 2025",
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     },
     {
      "month": "Jan 2026",
      "volume": 2740000
     },
     {
      "month": "Feb 2026",
      "volume": 2240000
     },
     {
      "month": "Mar 2026",
      "volume": 2240000
     },
     {
      "month": "Apr 2026",
      "volume": 2240000
     },
     {
      "month": "May 2026",
      "volume": 2740000
     },
     {
      "month": "Jun 2026",
      "volume": 5000000
     },
     {
      "month": "Jul 2026",
      "volume": 9140000
     },
     {
      "month": "Aug 2026",
      "volume": 11100000
     },
     {
      "month": "Sep 2026",
      "volume": 5000000
     }
    ],
    "cpcUsd": 0.49,
    "competition": 0.25
   },
   "topicGroupFirstPass": {
    "matchedTopic": "cheap flight",
    "matchType": "close",
    "matchNote": "singular only",
    "searchVolume7d": 211763,
    "videoCount": 1164,
    "band": "phrase",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": null,
   "status": "typed",
   "tiktok": {
    "typedSearch": "cheap flight",
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    "matchNote": "singular only",
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   },
   "analysis": {
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    "googleRank": 1.0,
    "rankGap": -10.0,
    "ratio": 0.05,
    "leanIndex": 0.0
   }
  },
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   "topic": "road trip ideas",
   "category": "travel",
   "google": {
    "keyword": "road trip ideas",
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    "sep2026": 2900,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 1600
     },
     {
      "month": "Nov 2025",
      "volume": 1600
     },
     {
      "month": "Dec 2025",
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     },
     {
      "month": "Jan 2026",
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     },
     {
      "month": "Feb 2026",
      "volume": 1300
     },
     {
      "month": "Mar 2026",
      "volume": 1900
     },
     {
      "month": "Apr 2026",
      "volume": 1900
     },
     {
      "month": "May 2026",
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     },
     {
      "month": "Jun 2026",
      "volume": 4400
     },
     {
      "month": "Jul 2026",
      "volume": 1900
     },
     {
      "month": "Aug 2026",
      "volume": 2400
     },
     {
      "month": "Sep 2026",
      "volume": 2900
     }
    ],
    "cpcUsd": 0.04,
    "competition": 0.1
   },
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    "matchedTopic": "Road Trip Ideas",
    "matchType": "exact",
    "matchNote": "",
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    "videoCount": 1126,
    "band": "phrase",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": null,
   "status": "typed",
   "tiktok": {
    "typedSearch": "Road Trip Ideas",
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    "matchNote": "",
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   },
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    "googleRank": 22.0,
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    "leanIndex": 5.39
   }
  },
  {
   "topic": "japan travel tips",
   "category": "travel",
   "google": {
    "keyword": "japan travel tips",
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    "sep2026": 320,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 390
     },
     {
      "month": "Nov 2025",
      "volume": 480
     },
     {
      "month": "Dec 2025",
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     },
     {
      "month": "Jan 2026",
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     },
     {
      "month": "Feb 2026",
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     },
     {
      "month": "Mar 2026",
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     },
     {
      "month": "Apr 2026",
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     },
     {
      "month": "May 2026",
      "volume": 590
     },
     {
      "month": "Jun 2026",
      "volume": 590
     },
     {
      "month": "Jul 2026",
      "volume": 480
     },
     {
      "month": "Aug 2026",
      "volume": 390
     },
     {
      "month": "Sep 2026",
      "volume": 320
     }
    ],
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   },
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    "matchNote": "",
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    "videoCount": 1067,
    "band": "phrase",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": null,
   "status": "typed",
   "tiktok": {
    "typedSearch": "Japan travel tips",
    "matchType": "exact",
    "matchNote": "",
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    "googleRank": 27.0,
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    "leanIndex": 5.71
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  },
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   "category": "tech",
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    "keyword": "iphone tips",
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    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 590
     },
     {
      "month": "Nov 2025",
      "volume": 720
     },
     {
      "month": "Dec 2025",
      "volume": 590
     },
     {
      "month": "Jan 2026",
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     },
     {
      "month": "Feb 2026",
      "volume": 590
     },
     {
      "month": "Mar 2026",
      "volume": 720
     },
     {
      "month": "Apr 2026",
      "volume": 590
     },
     {
      "month": "May 2026",
      "volume": 590
     },
     {
      "month": "Jun 2026",
      "volume": 590
     },
     {
      "month": "Jul 2026",
      "volume": 480
     },
     {
      "month": "Aug 2026",
      "volume": 480
     },
     {
      "month": "Sep 2026",
      "volume": 480
     }
    ],
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   },
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    "videoCount": 811,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
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    "keyword": "iphone tip",
    "limit": 10
   },
   "status": "label-only",
   "tiktok": {
    "typedSearch": null,
    "note": "no typed result (under 1,000,000 searches) in either search; only topic groups were returned"
   },
   "analysis": null
  },
  {
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   "category": "tech",
   "google": {
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     {
      "month": "Oct 2025",
      "volume": 33100
     },
     {
      "month": "Nov 2025",
      "volume": 33100
     },
     {
      "month": "Dec 2025",
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     },
     {
      "month": "Jan 2026",
      "volume": 49500
     },
     {
      "month": "Feb 2026",
      "volume": 33100
     },
     {
      "month": "Mar 2026",
      "volume": 33100
     },
     {
      "month": "Apr 2026",
      "volume": 33100
     },
     {
      "month": "May 2026",
      "volume": 49500
     },
     {
      "month": "Jun 2026",
      "volume": 90500
     },
     {
      "month": "Jul 2026",
      "volume": 550000
     },
     {
      "month": "Aug 2026",
      "volume": 201000
     },
     {
      "month": "Sep 2026",
      "volume": 135000
     }
    ],
    "cpcUsd": 0.64,
    "competition": 0.21
   },
   "topicGroupFirstPass": {
    "matchedTopic": "best laptops to buy 2026",
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    "matchNote": "\"for programming\" and \"for work and study\" narrow the use; tie with \"for different needs\" goes to higher volume",
    "searchVolume7d": 4423142,
    "videoCount": 0,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": {
    "keyword": "best laptops",
    "limit": 10
   },
   "status": "label-only",
   "tiktok": {
    "typedSearch": null,
    "note": "typed results were \"best laptop bag\" and \"best laptop for linux\", different needs"
   },
   "analysis": null
  },
  {
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   "category": "tech",
   "google": {
    "keyword": "chatgpt prompts",
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    "sep2026": 8100,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 9900
     },
     {
      "month": "Nov 2025",
      "volume": 9900
     },
     {
      "month": "Dec 2025",
      "volume": 8100
     },
     {
      "month": "Jan 2026",
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     },
     {
      "month": "Feb 2026",
      "volume": 8100
     },
     {
      "month": "Mar 2026",
      "volume": 8100
     },
     {
      "month": "Apr 2026",
      "volume": 14800
     },
     {
      "month": "May 2026",
      "volume": 6600
     },
     {
      "month": "Jun 2026",
      "volume": 5400
     },
     {
      "month": "Jul 2026",
      "volume": 14800
     },
     {
      "month": "Aug 2026",
      "volume": 9900
     },
     {
      "month": "Sep 2026",
      "volume": 8100
     }
    ],
    "cpcUsd": 0.3,
    "competition": 0.06
   },
   "topicGroupFirstPass": {
    "matchedTopic": "ChatGPT and AI app prompts",
    "matchType": "close",
    "matchNote": "\"glow up\" and \"One Piece\" prompts narrow the subject; tie on extra words goes to higher volume",
    "searchVolume7d": 4241826,
    "videoCount": 848,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": {
    "keyword": "chatgpt prompt",
    "limit": 10
   },
   "status": "label-only",
   "tiktok": {
    "typedSearch": null,
    "note": "no typed result (under 1,000,000 searches) in either search; only topic groups were returned"
   },
   "analysis": null
  },
  {
   "topic": "how to build a pc",
   "category": "tech",
   "google": {
    "keyword": "how to build a pc",
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    "sep2026": 6600,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 8100
     },
     {
      "month": "Nov 2025",
      "volume": 8100
     },
     {
      "month": "Dec 2025",
      "volume": 27100
     },
     {
      "month": "Jan 2026",
      "volume": 14800
     },
     {
      "month": "Feb 2026",
      "volume": 12100
     },
     {
      "month": "Mar 2026",
      "volume": 12100
     },
     {
      "month": "Apr 2026",
      "volume": 9900
     },
     {
      "month": "May 2026",
      "volume": 12100
     },
     {
      "month": "Jun 2026",
      "volume": 6600
     },
     {
      "month": "Jul 2026",
      "volume": 6600
     },
     {
      "month": "Aug 2026",
      "volume": 6600
     },
     {
      "month": "Sep 2026",
      "volume": 6600
     }
    ],
    "cpcUsd": 0.06,
    "competition": 0.13
   },
   "topicGroupFirstPass": {
    "matchedTopic": "PC build",
    "matchType": "close",
    "matchNote": "fewest extra words under the rule; \"Building pc\" (210,821) is also close but \"building\" is not a plural of \"build\"",
    "searchVolume7d": 24707,
    "videoCount": 1590,
    "band": "phrase",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": null,
   "status": "typed",
   "tiktok": {
    "typedSearch": "PC build",
    "matchType": "close",
    "matchNote": "fewest extra words; \"Building pc\" (210,821) also fits but \"building\" is not a plural of \"build\"",
    "fromSearch": "first",
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     {
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     {
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     {
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     {
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   },
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  },
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    "limit": 10
   },
   "status": "label-only",
   "tiktok": {
    "typedSearch": null,
    "note": "typed results each name one thing to organise (notes, shed, tools)"
   },
   "analysis": null
  },
  {
   "topic": "movie recommendations",
   "category": "entertainment",
   "google": {
    "keyword": "movie recommendations",
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    "sep2026": 22200,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 18100
     },
     {
      "month": "Nov 2025",
      "volume": 27100
     },
     {
      "month": "Dec 2025",
      "volume": 22200
     },
     {
      "month": "Jan 2026",
      "volume": 18100
     },
     {
      "month": "Feb 2026",
      "volume": 27100
     },
     {
      "month": "Mar 2026",
      "volume": 22200
     },
     {
      "month": "Apr 2026",
      "volume": 22200
     },
     {
      "month": "May 2026",
      "volume": 22200
     },
     {
      "month": "Jun 2026",
      "volume": 22200
     },
     {
      "month": "Jul 2026",
      "volume": 22200
     },
     {
      "month": "Aug 2026",
      "volume": 22200
     },
     {
      "month": "Sep 2026",
      "volume": 22200
     }
    ],
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    "competition": 0.07
   },
   "topicGroupFirstPass": {
    "matchedTopic": "movie recommendation and watch lists",
    "matchType": "close",
    "matchNote": "\"movie selection and recommendation tools\" is about apps, a different intent",
    "searchVolume7d": 3948124,
    "videoCount": 1008,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": {
    "keyword": "movie recommendation",
    "limit": 10
   },
   "status": "label-only",
   "tiktok": {
    "typedSearch": null,
    "note": "no typed result (under 1,000,000 searches) in either search; only topic groups were returned"
   },
   "analysis": null
  },
  {
   "topic": "shows to watch",
   "category": "entertainment",
   "google": {
    "keyword": "shows to watch",
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    "sep2026": 74000,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 74000
     },
     {
      "month": "Nov 2025",
      "volume": 74000
     },
     {
      "month": "Dec 2025",
      "volume": 60500
     },
     {
      "month": "Jan 2026",
      "volume": 74000
     },
     {
      "month": "Feb 2026",
      "volume": 74000
     },
     {
      "month": "Mar 2026",
      "volume": 90500
     },
     {
      "month": "Apr 2026",
      "volume": 74000
     },
     {
      "month": "May 2026",
      "volume": 74000
     },
     {
      "month": "Jun 2026",
      "volume": 74000
     },
     {
      "month": "Jul 2026",
      "volume": 74000
     },
     {
      "month": "Aug 2026",
      "volume": 74000
     },
     {
      "month": "Sep 2026",
      "volume": 74000
     }
    ],
    "cpcUsd": 0.04,
    "competition": 0.08
   },
   "topicGroupFirstPass": {
    "matchedTopic": "must watch animated shows",
    "matchType": "loose",
    "matchNote": "no result asks for shows to watch in general; \"where to watch shows and events\" is about streaming services",
    "searchVolume7d": 4639135,
    "videoCount": 0,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": {
    "keyword": "what to watch",
    "limit": 10
   },
   "status": "label-only",
   "tiktok": {
    "typedSearch": null,
    "note": "no typed result (under 1,000,000 searches) in either search; only topic groups were returned"
   },
   "analysis": null
  },
  {
   "topic": "anime recommendations",
   "category": "entertainment",
   "google": {
    "keyword": "anime recommendations",
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    "sep2026": 12100,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 12100
     },
     {
      "month": "Nov 2025",
      "volume": 9900
     },
     {
      "month": "Dec 2025",
      "volume": 12100
     },
     {
      "month": "Jan 2026",
      "volume": 12100
     },
     {
      "month": "Feb 2026",
      "volume": 12100
     },
     {
      "month": "Mar 2026",
      "volume": 14800
     },
     {
      "month": "Apr 2026",
      "volume": 12100
     },
     {
      "month": "May 2026",
      "volume": 12100
     },
     {
      "month": "Jun 2026",
      "volume": 12100
     },
     {
      "month": "Jul 2026",
      "volume": 12100
     },
     {
      "month": "Aug 2026",
      "volume": 12100
     },
     {
      "month": "Sep 2026",
      "volume": 12100
     }
    ],
    "cpcUsd": 0.18,
    "competition": 0.04
   },
   "topicGroupFirstPass": {
    "matchedTopic": "anime and animation recommendations",
    "matchType": "close",
    "matchNote": "\"for boys\" versions narrow the audience",
    "searchVolume7d": 4550164,
    "videoCount": 644,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": {
    "keyword": "anime recommendation",
    "limit": 10
   },
   "status": "label-only",
   "tiktok": {
    "typedSearch": null,
    "note": "no typed result (under 1,000,000 searches) in either search; only topic groups were returned"
   },
   "analysis": null
  },
  {
   "topic": "books to read",
   "category": "entertainment",
   "google": {
    "keyword": "books to read",
    "usMonthlyVolume": 74000,
    "sep2026": 49500,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 74000
     },
     {
      "month": "Nov 2025",
      "volume": 90500
     },
     {
      "month": "Dec 2025",
      "volume": 74000
     },
     {
      "month": "Jan 2026",
      "volume": 74000
     },
     {
      "month": "Feb 2026",
      "volume": 74000
     },
     {
      "month": "Mar 2026",
      "volume": 90500
     },
     {
      "month": "Apr 2026",
      "volume": 74000
     },
     {
      "month": "May 2026",
      "volume": 74000
     },
     {
      "month": "Jun 2026",
      "volume": 60500
     },
     {
      "month": "Jul 2026",
      "volume": 60500
     },
     {
      "month": "Aug 2026",
      "volume": 49500
     },
     {
      "month": "Sep 2026",
      "volume": 49500
     }
    ],
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    "competition": 0.93
   },
   "topicGroupFirstPass": {
    "matchedTopic": "Read books",
    "matchType": "close",
    "matchNote": "same words, different order; \"what books should i read\" (228,585) has the same intent with more words",
    "searchVolume7d": 174412,
    "videoCount": 35499,
    "band": "phrase",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": null,
   "status": "typed",
   "tiktok": {
    "typedSearch": "Read books",
    "matchType": "close",
    "matchNote": "same words, different order; \"what books should i read\" (228,585) has the same intent with more words",
    "fromSearch": "first",
    "queryId": "7413185092115251206",
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    "popularity": 71
   },
   "analysis": {
    "tiktokRank": 16.0,
    "googleRank": 8.0,
    "rankGap": -8.0,
    "ratio": 2.36,
    "leanIndex": 0.18
   }
  },
  {
   "topic": "song recommendations",
   "category": "entertainment",
   "google": {
    "keyword": "song recommendations",
    "usMonthlyVolume": 260,
    "sep2026": 390,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 210
     },
     {
      "month": "Nov 2025",
      "volume": 210
     },
     {
      "month": "Dec 2025",
      "volume": 210
     },
     {
      "month": "Jan 2026",
      "volume": 210
     },
     {
      "month": "Feb 2026",
      "volume": 170
     },
     {
      "month": "Mar 2026",
      "volume": 260
     },
     {
      "month": "Apr 2026",
      "volume": 260
     },
     {
      "month": "May 2026",
      "volume": 260
     },
     {
      "month": "Jun 2026",
      "volume": 260
     },
     {
      "month": "Jul 2026",
      "volume": 260
     },
     {
      "month": "Aug 2026",
      "volume": 320
     },
     {
      "month": "Sep 2026",
      "volume": 390
     }
    ],
    "cpcUsd": 0.0,
    "competition": 0
   },
   "topicGroupFirstPass": {
    "matchedTopic": "SongRecommendations",
    "matchType": "close",
    "matchNote": "same words written as one, hashtag style",
    "searchVolume7d": 206396,
    "videoCount": 1480,
    "band": "phrase",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
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   "status": "typed",
   "tiktok": {
    "typedSearch": "SongRecommendations",
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    "matchNote": "same words written as one, hashtag style",
    "fromSearch": "first",
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   },
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    "tiktokRank": 13.0,
    "googleRank": 28.0,
    "rankGap": 15.0,
    "ratio": 793.83,
    "leanIndex": 60.41
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  },
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   "topic": "study tips",
   "category": "education",
   "google": {
    "keyword": "study tips",
    "usMonthlyVolume": 74000,
    "sep2026": 135000,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 4400
     },
     {
      "month": "Nov 2025",
      "volume": 5400
     },
     {
      "month": "Dec 2025",
      "volume": 5400
     },
     {
      "month": "Jan 2026",
      "volume": 4400
     },
     {
      "month": "Feb 2026",
      "volume": 4400
     },
     {
      "month": "Mar 2026",
      "volume": 4400
     },
     {
      "month": "Apr 2026",
      "volume": 4400
     },
     {
      "month": "May 2026",
      "volume": 12100
     },
     {
      "month": "Jun 2026",
      "volume": 60500
     },
     {
      "month": "Jul 2026",
      "volume": 450000
     },
     {
      "month": "Aug 2026",
      "volume": 201000
     },
     {
      "month": "Sep 2026",
      "volume": 135000
     }
    ],
    "cpcUsd": 2.08,
    "competition": 0
   },
   "topicGroupFirstPass": {
    "matchedTopic": "study apps and study tips",
    "matchType": "close",
    "matchNote": "\"form 4 study tips\" narrows to one school year; \"studying tips\" (226,667) is near-literal but \"studying\" is not a plural of \"study\"",
    "searchVolume7d": 4100489,
    "videoCount": 1154,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": null,
   "status": "typed",
   "tiktok": {
    "typedSearch": "studying tips",
    "matchType": "loose",
    "matchNote": "\"studying\" rather than \"study\"; most literal of three typed results (\"tips for studying\" 262,021, \"HOW to study\" 240,724)",
    "fromSearch": "first",
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    "popularity": 73
   },
   "analysis": {
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    "googleRank": 8.0,
    "rankGap": -1.0,
    "ratio": 3.06,
    "leanIndex": 0.23
   }
  },
  {
   "topic": "learn spanish",
   "category": "education",
   "google": {
    "keyword": "learn spanish",
    "usMonthlyVolume": 33100,
    "sep2026": 27100,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 33100
     },
     {
      "month": "Nov 2025",
      "volume": 33100
     },
     {
      "month": "Dec 2025",
      "volume": 33100
     },
     {
      "month": "Jan 2026",
      "volume": 33100
     },
     {
      "month": "Feb 2026",
      "volume": 40500
     },
     {
      "month": "Mar 2026",
      "volume": 40500
     },
     {
      "month": "Apr 2026",
      "volume": 33100
     },
     {
      "month": "May 2026",
      "volume": 27100
     },
     {
      "month": "Jun 2026",
      "volume": 33100
     },
     {
      "month": "Jul 2026",
      "volume": 27100
     },
     {
      "month": "Aug 2026",
      "volume": 27100
     },
     {
      "month": "Sep 2026",
      "volume": 27100
     }
    ],
    "cpcUsd": 1.61,
    "competition": 0.55
   },
   "topicGroupFirstPass": {
    "matchedTopic": "how to learn Spanish",
    "matchType": "close",
    "matchNote": "adds \"how to\" only",
    "searchVolume7d": 111311,
    "videoCount": 1097,
    "band": "phrase",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": null,
   "status": "typed",
   "tiktok": {
    "typedSearch": "how to learn Spanish",
    "matchType": "close",
    "matchNote": "adds \"how to\"",
    "fromSearch": "first",
    "queryId": "7394489301389836293",
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    "popularity": 70
   },
   "analysis": {
    "tiktokRank": 23.0,
    "googleRank": 12.5,
    "rankGap": -10.5,
    "ratio": 3.36,
    "leanIndex": 0.26
   }
  },
  {
   "topic": "resume tips",
   "category": "education",
   "google": {
    "keyword": "resume tips",
    "usMonthlyVolume": 74000,
    "sep2026": 135000,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 6600
     },
     {
      "month": "Nov 2025",
      "volume": 5400
     },
     {
      "month": "Dec 2025",
      "volume": 4400
     },
     {
      "month": "Jan 2026",
      "volume": 2900
     },
     {
      "month": "Feb 2026",
      "volume": 2400
     },
     {
      "month": "Mar 2026",
      "volume": 3600
     },
     {
      "month": "Apr 2026",
      "volume": 4400
     },
     {
      "month": "May 2026",
      "volume": 9900
     },
     {
      "month": "Jun 2026",
      "volume": 60500
     },
     {
      "month": "Jul 2026",
      "volume": 450000
     },
     {
      "month": "Aug 2026",
      "volume": 201000
     },
     {
      "month": "Sep 2026",
      "volume": 135000
     }
    ],
    "cpcUsd": 0.31,
    "competition": 0.01
   },
   "topicGroupFirstPass": {
    "matchedTopic": "resume screening and CV tips",
    "matchType": "close",
    "matchNote": "tie on extra words with \"resume and CV writing tips\"; higher volume wins",
    "searchVolume7d": 4638691,
    "videoCount": 356,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": {
    "keyword": "resume tip",
    "limit": 10
   },
   "status": "typed",
   "tiktok": {
    "typedSearch": "ResumeTips",
    "matchType": "close",
    "matchNote": "same words written as one, hashtag style; found in the second search (\"resume tip\")",
    "fromSearch": "second",
    "queryId": "7446862931079200773",
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    "videoCount": 875,
    "popularity": 74
   },
   "analysis": {
    "tiktokRank": 6.0,
    "googleRank": 8.0,
    "rankGap": 2.0,
    "ratio": 3.6,
    "leanIndex": 0.27
   }
  },
  {
   "topic": "job interview tips",
   "category": "education",
   "google": {
    "keyword": "job interview tips",
    "usMonthlyVolume": 90500,
    "sep2026": 135000,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 4400
     },
     {
      "month": "Nov 2025",
      "volume": 3600
     },
     {
      "month": "Dec 2025",
      "volume": 2900
     },
     {
      "month": "Jan 2026",
      "volume": 2400
     },
     {
      "month": "Feb 2026",
      "volume": 2900
     },
     {
      "month": "Mar 2026",
      "volume": 4400
     },
     {
      "month": "Apr 2026",
      "volume": 12100
     },
     {
      "month": "May 2026",
      "volume": 60500
     },
     {
      "month": "Jun 2026",
      "volume": 450000
     },
     {
      "month": "Jul 2026",
      "volume": 201000
     },
     {
      "month": "Aug 2026",
      "volume": 135000
     },
     {
      "month": "Sep 2026",
      "volume": 135000
     }
    ],
    "cpcUsd": 0.02,
    "competition": 0.01
   },
   "topicGroupFirstPass": {
    "matchedTopic": "job interview passing tips",
    "matchType": "close",
    "matchNote": "\"online job interview tips\" narrows to video interviews",
    "searchVolume7d": 3249224,
    "videoCount": 0,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": {
    "keyword": "job interview tip",
    "limit": 10
   },
   "status": "typed",
   "tiktok": {
    "typedSearch": "interview tips to get the job",
    "matchType": "close",
    "matchNote": "same words plus \"to get the\"; found in the second search (\"job interview tip\")",
    "fromSearch": "second",
    "queryId": "7618222107024949269",
    "searchVolume7d": 282015,
    "videoCount": 0,
    "popularity": 74
   },
   "analysis": {
    "tiktokRank": 5.0,
    "googleRank": 5.5,
    "rankGap": 0.5,
    "ratio": 3.12,
    "leanIndex": 0.24
   }
  },
  {
   "topic": "math tricks",
   "category": "education",
   "google": {
    "keyword": "math tricks",
    "usMonthlyVolume": 1600,
    "sep2026": 1600,
    "monthly": [
     {
      "month": "Oct 2025",
      "volume": 1000
     },
     {
      "month": "Nov 2025",
      "volume": 1000
     },
     {
      "month": "Dec 2025",
      "volume": 1300
     },
     {
      "month": "Jan 2026",
      "volume": 1000
     },
     {
      "month": "Feb 2026",
      "volume": 1000
     },
     {
      "month": "Mar 2026",
      "volume": 1300
     },
     {
      "month": "Apr 2026",
      "volume": 1600
     },
     {
      "month": "May 2026",
      "volume": 3600
     },
     {
      "month": "Jun 2026",
      "volume": 1300
     },
     {
      "month": "Jul 2026",
      "volume": 1900
     },
     {
      "month": "Aug 2026",
      "volume": 1600
     },
     {
      "month": "Sep 2026",
      "volume": 1600
     }
    ],
    "cpcUsd": 0.31,
    "competition": 0.04
   },
   "topicGroupFirstPass": {
    "matchedTopic": "math shortcuts and tricks",
    "matchType": "close",
    "matchNote": "tie with \"Math Tricks And Tips\" (69,206) on extra words; higher volume wins",
    "searchVolume7d": 4743027,
    "videoCount": 0,
    "band": "group",
    "note": "First-pass match under the original rule. Kept for transparency; not used in the comparison when it is a topic group (1,845,246 or more)."
   },
   "secondSearch": null,
   "status": "typed",
   "tiktok": {
    "typedSearch": "Math Tricks And Tips",
    "matchType": "close",
    "matchNote": "adds \"and tips\"; \"the 9 trick math\" names one trick",
    "fromSearch": "first",
    "queryId": "1439303",
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    "videoCount": 1836,
    "popularity": 66
   },
   "analysis": {
    "tiktokRank": 25.0,
    "googleRank": 24.0,
    "rankGap": -1.0,
    "ratio": 43.25,
    "leanIndex": 3.29
   }
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}