{
 "retrievedOn": "2026-09-22",
 "source": "TikTok Creator Search Insights via TokConnect MCP",
 "page": "/guides/tiktok-statistics/",
 "note": "Who is searching, by topic: audience_demographics for the top topic returned by search_topics for four seeds (skincare, recipes, fitness, budgeting). Counts are TikTok's searcher-popularity units for the topic over the last 30 days, global.",
 "calls": [
  {
   "tool": "search_topics",
   "arguments": {
    "keyword": "skincare",
    "limit": 3
   },
   "result": {
    "topics": [
     {
      "queryId": "7668816862276222997",
      "queryText": "ice and skincare for acne",
      "popularity": 86,
      "searchVolume": 4151284,
      "videoCount": 0,
      "trend7d": [
       7799,
       88691,
       246775,
       380461,
       949105,
       1415758,
       4151284
      ],
      "trendScore7d": [
       43,
       68,
       73,
       77,
       84,
       85,
       86
      ],
      "categoryL1": "Fashion",
      "categoryL2": "Fashion Tutorials",
      "channel": "search",
      "tab": "SEARCH"
     },
     {
      "queryId": "7433595049638445062",
      "queryText": "skincares",
      "popularity": 62,
      "searchVolume": 38511,
      "videoCount": 244238,
      "trend7d": [
       8002,
       18205,
       51315,
       9902,
       46714,
       23106,
       38511
      ],
      "trendScore7d": [
       44,
       51,
       65,
       45,
       64,
       54,
       62
      ],
      "categoryL1": "Fashion",
      "categoryL2": "Fashion Tutorials",
      "categoryL3": "Beauty and Skin Care Tutorials",
      "categoryL4": "Skin Care Tutorials",
      "channel": "search",
      "tab": "SEARCH"
     },
     {
      "queryId": "7668815989135409172",
      "queryText": "men skincare and tough skin",
      "popularity": 87,
      "searchVolume": 4733573,
      "videoCount": 720,
      "trend7d": [
       9800,
       108110,
       295229,
       448344,
       1104410,
       1629262,
       4733573
      ],
      "trendScore7d": [
       45,
       70,
       74,
       78,
       85,
       85,
       87
      ],
      "categoryL1": "Healthcare",
      "categoryL2": "Modern Medicine",
      "channel": "search",
      "tab": "SEARCH"
     }
    ]
   }
  },
  {
   "tool": "search_topics",
   "arguments": {
    "keyword": "recipes",
    "limit": 3
   },
   "result": {
    "topics": [
     {
      "queryId": "7422450832831938565",
      "queryText": "The recipe",
      "popularity": 71,
      "searchVolume": 152445,
      "videoCount": 2095,
      "trend7d": [
       213764,
       279883,
       92827,
       157347,
       241072,
       142442,
       152445
      ],
      "trendScore7d": [
       72,
       74,
       69,
       71,
       73,
       71,
       71
      ],
      "categoryL1": "Gourmet",
      "categoryL2": "Food Tutorials",
      "categoryL3": "Dish Tutorials",
      "categoryL4": "Other Food Tutorial",
      "channel": "search",
      "tab": "SEARCH"
     },
     {
      "queryId": "7668819728785227797",
      "queryText": "melt and melting recipes",
      "popularity": 87,
      "searchVolume": 4761670,
      "videoCount": 308,
      "trend7d": [
       9897,
       109067,
       297610,
       451664,
       1111966,
       1639607,
       4761670
      ],
      "trendScore7d": [
       45,
       70,
       74,
       78,
       85,
       85,
       87
      ],
      "categoryL1": "Gourmet",
      "categoryL2": "Food Tutorials",
      "channel": "search",
      "tab": "SEARCH"
     },
     {
      "queryId": "7668818560168230933",
      "queryText": "cakes and baking recipes",
      "popularity": 86,
      "searchVolume": 4508944,
      "videoCount": 831,
      "trend7d": [
       8995,
       100649,
       276561,
       422188,
       1044577,
       1546926,
       4508944
      ],
      "trendScore7d": [
       44,
       70,
       74,
       78,
       85,
       85,
       86
      ],
      "categoryL1": "Gourmet",
      "categoryL2": "Offline Catering",
      "channel": "search",
      "tab": "SEARCH"
     }
    ]
   }
  },
  {
   "tool": "search_topics",
   "arguments": {
    "keyword": "fitness",
    "limit": 3
   },
   "result": {
    "topics": [
     {
      "queryId": "7438781443590848567",
      "queryText": "Being fit is the fit",
      "popularity": 71,
      "searchVolume": 147714,
      "videoCount": 911,
      "trend7d": [
       139313,
       181518,
       292929,
       270126,
       263826,
       145914,
       147714
      ],
      "trendScore7d": [
       70,
       72,
       74,
       74,
       74,
       71,
       71
      ],
      "categoryL1": "Sports",
      "categoryL2": "Fitness",
      "categoryL3": "Fitness Tutorials",
      "categoryL4": "Other Fitness Knowledge",
      "channel": "search",
      "tab": "SEARCH"
     },
     {
      "queryId": "7681806629687263253",
      "queryText": "simple fitness truths for beginners",
      "popularity": 99,
      "searchVolume": 119535102,
      "videoCount": 0,
      "trend7d": [
       125795470,
       123590973,
       123998969,
       122371183,
       122732003,
       120595272,
       119535102
      ],
      "trendScore7d": [
       99,
       96,
       97,
       99,
       99,
       98,
       96
      ],
      "categoryL1": "Sports",
      "categoryL2": "Fitness",
      "channel": "search",
      "tab": "SEARCH"
     },
     {
      "queryId": "7481111214454538295",
      "queryText": "The fit",
      "popularity": 73,
      "searchVolume": 239628,
      "videoCount": 1121,
      "trend7d": [
       89173,
       150154,
       29691,
       102469,
       73178,
       12296,
       239628
      ],
      "trendScore7d": [
       68,
       71,
       59,
       70,
       67,
       47,
       73
      ],
      "categoryL1": "Fashion",
      "categoryL2": "Fashion Products",
      "categoryL3": "Dressing and Accessories Products",
      "categoryL4": "Dressing and Accessories Brands",
      "channel": "search",
      "tab": "SEARCH"
     }
    ]
   }
  },
  {
   "tool": "search_topics",
   "arguments": {
    "keyword": "budgeting",
    "limit": 3
   },
   "result": {
    "topics": [
     {
      "queryId": "7422809691723415557",
      "queryText": "Budgeting ",
      "popularity": 74,
      "searchVolume": 283015,
      "videoCount": 2565,
      "trend7d": [
       154753,
       158652,
       187243,
       204238,
       131860,
       154353,
       283015
      ],
      "trendScore7d": [
       71,
       71,
       72,
       72,
       70,
       71,
       74
      ],
      "categoryL1": "Finance and Economics",
      "categoryL2": "Financial Pan Knowledge",
      "channel": "search",
      "tab": "SEARCH"
     },
     {
      "queryId": "7685608665964871701",
      "queryText": "budget is budgeting",
      "popularity": 63,
      "searchVolume": 43613,
      "videoCount": 0,
      "trend7d": [
       400,
       0,
       3601,
       108232,
       3200,
       2300,
       43613
      ],
      "trendScore7d": [
       8,
       0,
       40,
       70,
       40,
       37,
       63
      ],
      "categoryL1": "Finance and Economics",
      "categoryL2": "Financial Pan Knowledge",
      "channel": "search",
      "tab": "SEARCH"
     },
     {
      "queryId": "7678131437932904469",
      "queryText": "how i plan a move on a budget",
      "popularity": 91,
      "searchVolume": 22922932,
      "videoCount": 0,
      "trend7d": [
       20765811,
       21391398,
       23039774,
       23977805,
       22218285,
       22469159,
       22922932
      ],
      "trendScore7d": [
       91,
       91,
       91,
       92,
       91,
       91,
       91
      ],
      "categoryL1": "Household",
      "categoryL2": "Home Life",
      "channel": "search",
      "tab": "SEARCH"
     }
    ]
   }
  },
  {
   "tool": "audience_demographics",
   "arguments": {
    "query_id": "7668816862276222997",
    "days": "30"
   },
   "topicText": "ice and skincare for acne",
   "seed": "skincare",
   "result": {
    "summary": {
     "age": "",
     "gender": "",
     "location": ""
    },
    "gender": [
     {
      "category": "male",
      "popularity": 0
     },
     {
      "category": "total",
      "popularity": 0
     },
     {
      "category": "female",
      "popularity": 0
     }
    ],
    "age": [
     {
      "category": "4-15",
      "popularity": 0
     },
     {
      "category": "16-17",
      "popularity": 0
     },
     {
      "category": "18-24",
      "popularity": 0
     },
     {
      "category": "25-34",
      "popularity": 0
     },
     {
      "category": "35+",
      "popularity": 0
     },
     {
      "category": "total",
      "popularity": 0
     },
     {
      "category": "others",
      "popularity": 0
     }
    ],
    "location": [
     {
      "category": "total",
      "popularity": 0
     }
    ]
   },
   "note": "Top result for \"skincare\" was a newly generated topic with 0 videos; TikTok returned no audience data for it (all zeros). We then pulled the second result, \"skincares\", below."
  },
  {
   "tool": "audience_demographics",
   "arguments": {
    "query_id": "7422450832831938565",
    "days": "30"
   },
   "topicText": "The recipe",
   "seed": "recipes",
   "result": {
    "summary": {
     "age": "18-24",
     "gender": "female",
     "location": "United States of America"
    },
    "gender": [
     {
      "category": "total",
      "popularity": 50914
     },
     {
      "category": "female",
      "popularity": 20406
     },
     {
      "category": "male",
      "popularity": 15304
     },
     {
      "category": "unknown",
      "popularity": 15204
     }
    ],
    "age": [
     {
      "category": "total",
      "popularity": 50913
     },
     {
      "category": "18-24",
      "popularity": 21006
     },
     {
      "category": "others",
      "popularity": 17505
     },
     {
      "category": "25-34",
      "popularity": 7002
     },
     {
      "category": "35+",
      "popularity": 2500
     },
     {
      "category": "16-17",
      "popularity": 2400
     },
     {
      "category": "4-15",
      "popularity": 500
     }
    ],
    "location": [
     {
      "category": "total",
      "popularity": 50907
     },
     {
      "category": "United States of America",
      "popularity": 21606
     },
     {
      "category": "Philippines",
      "popularity": 4301
     },
     {
      "category": "South Africa",
      "popularity": 2300
     },
     {
      "category": "Brazil",
      "popularity": 2100
     },
     {
      "category": "Mexico",
      "popularity": 1500
     }
    ]
   }
  },
  {
   "tool": "audience_demographics",
   "arguments": {
    "query_id": "7438781443590848567",
    "days": "30"
   },
   "topicText": "Being fit is the fit",
   "seed": "fitness",
   "result": {
    "summary": {
     "age": "18-24",
     "gender": "male",
     "location": "United States of America"
    },
    "gender": [
     {
      "category": "total",
      "popularity": 198718
     },
     {
      "category": "male",
      "popularity": 82008
     },
     {
      "category": "female",
      "popularity": 69906
     },
     {
      "category": "unknown",
      "popularity": 46804
     }
    ],
    "age": [
     {
      "category": "total",
      "popularity": 200617
     },
     {
      "category": "18-24",
      "popularity": 83408
     },
     {
      "category": "others",
      "popularity": 74907
     },
     {
      "category": "25-34",
      "popularity": 22002
     },
     {
      "category": "16-17",
      "popularity": 8200
     },
     {
      "category": "35+",
      "popularity": 6600
     },
     {
      "category": "4-15",
      "popularity": 5500
     }
    ],
    "location": [
     {
      "category": "total",
      "popularity": 198710
     },
     {
      "category": "United States of America",
      "popularity": 108110
     },
     {
      "category": "Philippines",
      "popularity": 9400
     },
     {
      "category": "Canada",
      "popularity": 8900
     },
     {
      "category": "Mexico",
      "popularity": 5900
     },
     {
      "category": "South Africa",
      "popularity": 5800
     }
    ]
   }
  },
  {
   "tool": "audience_demographics",
   "arguments": {
    "query_id": "7422809691723415557",
    "days": "30"
   },
   "topicText": "Budgeting",
   "seed": "budgeting",
   "result": {
    "summary": {
     "age": "18-24",
     "gender": "female",
     "location": "United States of America"
    },
    "gender": [
     {
      "category": "total",
      "popularity": 37488
     },
     {
      "category": "female",
      "popularity": 23293
     },
     {
      "category": "unknown",
      "popularity": 7797
     },
     {
      "category": "male",
      "popularity": 6398
     }
    ],
    "age": [
     {
      "category": "total",
      "popularity": 37487
     },
     {
      "category": "18-24",
      "popularity": 15595
     },
     {
      "category": "25-34",
      "popularity": 8897
     },
     {
      "category": "others",
      "popularity": 6098
     },
     {
      "category": "16-17",
      "popularity": 2999
     },
     {
      "category": "35+",
      "popularity": 2399
     },
     {
      "category": "4-15",
      "popularity": 1499
     }
    ],
    "location": [
     {
      "category": "total",
      "popularity": 37456
     },
     {
      "category": "United States of America",
      "popularity": 25792
     },
     {
      "category": "Australia",
      "popularity": 2699
     },
     {
      "category": "Canada",
      "popularity": 1999
     },
     {
      "category": "Philippines",
      "popularity": 1099
     },
     {
      "category": "South Africa",
      "popularity": 699
     }
    ]
   }
  },
  {
   "tool": "audience_demographics",
   "arguments": {
    "query_id": "7433595049638445062",
    "days": "30"
   },
   "topicText": "skincares",
   "seed": "skincare",
   "result": {
    "summary": {
     "age": "18-24",
     "gender": "unknown",
     "location": "Philippines"
    },
    "gender": [
     {
      "category": "total",
      "popularity": 3228566
     },
     {
      "category": "unknown",
      "popularity": 1916874
     },
     {
      "category": "female",
      "popularity": 1026807
     },
     {
      "category": "male",
      "popularity": 284885
     }
    ],
    "age": [
     {
      "category": "total",
      "popularity": 3225564
     },
     {
      "category": "others",
      "popularity": 1443632
     },
     {
      "category": "18-24",
      "popularity": 637991
     },
     {
      "category": "25-34",
      "popularity": 415624
     },
     {
      "category": "4-15",
      "popularity": 284685
     },
     {
      "category": "35+",
      "popularity": 222766
     },
     {
      "category": "16-17",
      "popularity": 220866
     }
    ],
    "location": [
     {
      "category": "total",
      "popularity": 3225542
     },
     {
      "category": "Philippines",
      "popularity": 2871461
     },
     {
      "category": "Brazil",
      "popularity": 62518
     },
     {
      "category": "Indonesia",
      "popularity": 57317
     },
     {
      "category": "Malaysia",
      "popularity": 36010
     },
     {
      "category": "Others",
      "popularity": 25407
     }
    ]
   }
  }
 ],
 "derived": {
  "method": "Shares are each category count divided by the \"total\" row TikTok returns for that dimension, rounded to one decimal. \"others\" (age) and \"unknown\" (gender) are TikTok's own labels for searchers it did not classify; we keep them as reported rather than removing them. Period: last 30 days to 22 September 2026, global.",
  "topics": {
   "skincare": {
    "topic": "skincares",
    "queryId": "7433595049638445062",
    "ageTotal": 3225564,
    "agePct": {
     "others": 44.8,
     "18-24": 19.8,
     "25-34": 12.9,
     "4-15": 8.8,
     "35+": 6.9,
     "16-17": 6.8
    },
    "under18Pct": 15.7,
    "genderTotal": 3228566,
    "genderPct": {
     "unknown": 59.4,
     "female": 31.8,
     "male": 8.8
    },
    "topLocation": "Philippines",
    "topLocationPct": 89.0,
    "summary": {
     "age": "18-24",
     "gender": "unknown",
     "location": "Philippines"
    }
   },
   "recipes": {
    "topic": "The recipe",
    "queryId": "7422450832831938565",
    "ageTotal": 50913,
    "agePct": {
     "18-24": 41.3,
     "others": 34.4,
     "25-34": 13.8,
     "35+": 4.9,
     "16-17": 4.7,
     "4-15": 1.0
    },
    "under18Pct": 5.7,
    "genderTotal": 50914,
    "genderPct": {
     "female": 40.1,
     "male": 30.1,
     "unknown": 29.9
    },
    "topLocation": "United States of America",
    "topLocationPct": 42.4,
    "summary": {
     "age": "18-24",
     "gender": "female",
     "location": "United States of America"
    }
   },
   "fitness": {
    "topic": "Being fit is the fit",
    "queryId": "7438781443590848567",
    "ageTotal": 200617,
    "agePct": {
     "18-24": 41.6,
     "others": 37.3,
     "25-34": 11.0,
     "16-17": 4.1,
     "35+": 3.3,
     "4-15": 2.7
    },
    "under18Pct": 6.8,
    "genderTotal": 198718,
    "genderPct": {
     "male": 41.3,
     "female": 35.2,
     "unknown": 23.6
    },
    "topLocation": "United States of America",
    "topLocationPct": 54.4,
    "summary": {
     "age": "18-24",
     "gender": "male",
     "location": "United States of America"
    }
   },
   "budgeting": {
    "topic": "Budgeting",
    "queryId": "7422809691723415557",
    "ageTotal": 37487,
    "agePct": {
     "18-24": 41.6,
     "25-34": 23.7,
     "others": 16.3,
     "16-17": 8.0,
     "35+": 6.4,
     "4-15": 4.0
    },
    "under18Pct": 12.0,
    "genderTotal": 37488,
    "genderPct": {
     "female": 62.1,
     "unknown": 20.8,
     "male": 17.1
    },
    "topLocation": "United States of America",
    "topLocationPct": 68.9,
    "summary": {
     "age": "18-24",
     "gender": "female",
     "location": "United States of America"
    }
   }
  },
  "charts": {
   "age-by-topic.svg": {
    "type": "bar",
    "labels": [
     "skincares",
     "The recipe",
     "Being fit is the fit",
     "Budgeting"
    ],
    "series": {
     "18-24": [
      19.8,
      41.3,
      41.6,
      41.6
     ],
     "25-34": [
      12.9,
      13.8,
      11.0,
      23.7
     ],
     "35+": [
      6.9,
      4.9,
      3.3,
      6.4
     ]
    },
    "note": "Under-18 and \"others\" shares are in the table on the page, not the chart."
   },
   "audience-by-country.svg": {
    "type": "hbar",
    "source": "DataReportal (We Are Social & Meltwater), Essential TikTok Stats, January 2025. Not from the MCP; TikTok ad audience (users 18+ reachable by TikTok ads), in millions.",
    "labels": [
     "United States",
     "Indonesia",
     "Brazil",
     "Mexico",
     "Pakistan",
     "Philippines"
    ],
    "values": [
     136,
     108,
     91.7,
     85.4,
     66.9,
     62.3
    ]
   }
  }
 }
}