{
 "retrievedOn": "2026-09-22",
 "page": "/guides/tiktok-spark-ads/",
 "tool": "derived from /evidence/tiktok-engagement-rate-calculator-sample.json (search_users, user_profile, creator_posts, pulled 2026-09-21)",
 "arguments": {
  "source": "content/evidence/tiktok-engagement-rate-calculator-sample.json",
  "minViewsPerPost": 1000,
  "minPostsPerCreator": 5
 },
 "note": "A September 2026 sample of 58 creators surfaced by TikTok search in six niches, last 10 posts each. Used to test whether the most-liked post on an account is also the post with the most saves and shares per 1,000 views, which is the question a small business faces when picking a post to run as a Spark Ad. No handles are kept here.",
 "derived": {
  "creatorsAnalysed": 52,
  "postsAnalysed": 511,
  "rule": "For each creator, keep the last 10 posts with at least 1,000 views; creators with fewer than 5 such posts dropped. savesPlusSharesPer1k = (collectCount + shareCount) / playCount * 1000. Rank the account's posts by that figure and compare with the post that has the most likes.",
  "mostLikedPostIsAlsoBestBySavesPlusShares": 11,
  "mostLikedPostIsNotBest": 41,
  "mostLikedPostRanksInBottomHalf": 16,
  "medianRankOfMostLikedPost": 3.5,
  "rankDistributionOfMostLikedPost": {
   "1": 11,
   "2": 6,
   "3": 9,
   "4": 6,
   "5": 4,
   "6": 4,
   "7": 3,
   "8": 2,
   "9": 4,
   "10": 3
  },
  "mostViewedPostIsAlsoBestBySavesPlusShares": 9,
  "bestPostOverAccountMedian": {
   "medianRatio": 2.46,
   "note": "The account's best post by saves+shares per 1,000 views, divided by the account's median post."
  },
  "allPostsSavesPlusSharesPer1k": {
   "median": 6.5,
   "p75": 14.3,
   "p90": 25.7
  }
 },
 "perCreator": [
  {
   "niche": "fitness",
   "tier": "over 1M",
   "postsCounted": 10,
   "accountMedianSavesPlusSharesPer1k": 19.21,
   "bestPost": {
    "playCount": 891300,
    "diggCount": 58200,
    "shareCount": 5543,
    "collectCount": 41877,
    "savesPlusSharesPer1k": 53.2
   },
   "mostLikedPost": {
    "playCount": 891300,
    "diggCount": 58200,
    "shareCount": 5543,
    "collectCount": 41877,
    "savesPlusSharesPer1k": 53.2,
    "rankBySavesPlusShares": 1
   }
  },
  {
   "niche": "fitness",
   "tier": "over 1M",
   "postsCounted": 10,
   "accountMedianSavesPlusSharesPer1k": 10.84,
   "bestPost": {
    "playCount": 64200,
    "diggCount": 4957,
    "shareCount": 325,
    "collectCount": 1016,
    "savesPlusSharesPer1k": 20.89
   },
   "mostLikedPost": {
    "playCount": 316900,
    "diggCount": 36000,
    "shareCount": 2278,
    "collectCount": 3998,
    "savesPlusSharesPer1k": 19.8,
    "rankBySavesPlusShares": 2
   }
  },
  {
   "niche": "fitness",
   "tier": "over 1M",
   "postsCounted": 10,
   "accountMedianSavesPlusSharesPer1k": 22.53,
   "bestPost": {
    "playCount": 268100,
    "diggCount": 8401,
    "shareCount": 2191,
    "collectCount": 5639,
    "savesPlusSharesPer1k": 29.21
   },
   "mostLikedPost": {
    "playCount": 504800,
    "diggCount": 17300,
    "shareCount": 3004,
    "collectCount": 10389,
    "savesPlusSharesPer1k": 26.53,
    "rankBySavesPlusShares": 3
   }
  },
  {
   "niche": "fitness",
   "tier": "over 1M",
   "postsCounted": 10,
   "accountMedianSavesPlusSharesPer1k": 44.84,
   "bestPost": {
    "playCount": 4800000,
    "diggCount": 356200,
    "shareCount": 68400,
    "collectCount": 192621,
    "savesPlusSharesPer1k": 54.38
   },
   "mostLikedPost": {
    "playCount": 4800000,
    "diggCount": 356200,
    "shareCount": 68400,
    "collectCount": 192621,
    "savesPlusSharesPer1k": 54.38,
    "rankBySavesPlusShares": 1
   }
  },
  {
   "niche": "fitness",
   "tier": "over 1M",
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   "accountMedianSavesPlusSharesPer1k": 30.64,
   "bestPost": {
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    "diggCount": 25100,
    "shareCount": 8713,
    "collectCount": 21799,
    "savesPlusSharesPer1k": 49.78
   },
   "mostLikedPost": {
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    "diggCount": 106300,
    "shareCount": 11600,
    "collectCount": 70509,
    "savesPlusSharesPer1k": 43.22,
    "rankBySavesPlusShares": 2
   }
  },
  {
   "niche": "fitness",
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   "accountMedianSavesPlusSharesPer1k": 16.09,
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    "savesPlusSharesPer1k": 28.5
   },
   "mostLikedPost": {
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    "shareCount": 9241,
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    "savesPlusSharesPer1k": 22.48,
    "rankBySavesPlusShares": 3
   }
  },
  {
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    "savesPlusSharesPer1k": 24.68
   },
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    "diggCount": 212700,
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    "collectCount": 87371,
    "savesPlusSharesPer1k": 19.24,
    "rankBySavesPlusShares": 6
   }
  },
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   }
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   }
  },
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    "rankBySavesPlusShares": 4
   }
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   "accountMedianSavesPlusSharesPer1k": 0.0,
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