{
 "slug": "tiktok-shop-statistics",
 "retrievedOn": "2026-09-30",
 "method": "Web search and page reads of each source on 30 September 2026. eMarketer's press release and TikTok's newsroom blocked our fetches; figures from them were read in the named secondary coverage, and both URLs are cited.",
 "facts": [
  {
   "id": "global-gmv-2025",
   "claim": "TikTok Shop global GMV was US$64.3 billion in 2025, up 94% year on year, across 16 markets.",
   "period": "2025",
   "values": [
    64.3,
    94,
    16
   ],
   "kind": "estimate (Momentum Works)",
   "sources": [
    {
     "title": "[New report] TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025",
     "publisher": "Momentum Works (with Tabcut data)",
     "date": "2026-02-11",
     "url": "https://thelowdown.momentum.asia/new-report-tiktok-shop-u-s-gmv-grew-68-to-reach-us15-1b-in-2025/"
    }
   ]
  },
  {
   "id": "sea-gmv-2025",
   "claim": "Southeast Asia GMV doubled to US$45.6 billion in 2025.",
   "period": "2025",
   "values": [
    45.6
   ],
   "kind": "estimate (Momentum Works)",
   "sources": [
    {
     "title": "[New report] TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025",
     "publisher": "Momentum Works (with Tabcut data)",
     "date": "2026-02-11",
     "url": "https://thelowdown.momentum.asia/new-report-tiktok-shop-u-s-gmv-grew-68-to-reach-us15-1b-in-2025/"
    }
   ]
  },
  {
   "id": "us-gmv-2025",
   "claim": "US GMV was US$15.1 billion in 2025, up 68% from US$9 billion in 2024.",
   "period": "2025",
   "values": [
    15.1,
    68,
    9
   ],
   "kind": "estimate (Momentum Works)",
   "sources": [
    {
     "title": "[New report] TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025",
     "publisher": "Momentum Works (with Tabcut data)",
     "date": "2026-02-11",
     "url": "https://thelowdown.momentum.asia/new-report-tiktok-shop-u-s-gmv-grew-68-to-reach-us15-1b-in-2025/"
    }
   ]
  },
  {
   "id": "us-stores-2025",
   "claim": "TikTok Shop counted 15.4 million influencers and 803,500 stores in the US in 2025; more than half of stores had no sales; more than 2,000 stores exceeded US$1 million GMV.",
   "period": "2025",
   "values": [
    15.4,
    803500,
    2000
   ],
   "kind": "estimate (Momentum Works)",
   "sources": [
    {
     "title": "[New report] TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025",
     "publisher": "Momentum Works (with Tabcut data)",
     "date": "2026-02-11",
     "url": "https://thelowdown.momentum.asia/new-report-tiktok-shop-u-s-gmv-grew-68-to-reach-us15-1b-in-2025/"
    }
   ]
  },
  {
   "id": "us-channel-2025",
   "claim": "US 2025 GMV by channel: Video 50%, Shop tab 36%, Live 14% (up from 10%).",
   "period": "2025",
   "values": [
    50,
    36,
    14,
    10
   ],
   "kind": "estimate (Momentum Works)",
   "sources": [
    {
     "title": "[New report] TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025",
     "publisher": "Momentum Works (with Tabcut data)",
     "date": "2026-02-11",
     "url": "https://thelowdown.momentum.asia/new-report-tiktok-shop-u-s-gmv-grew-68-to-reach-us15-1b-in-2025/"
    }
   ]
  },
  {
   "id": "us-categories-2025",
   "claim": "Largest US categories in 2025: Beauty & Personal Care, then Womenswear & Underwear, then Sports & Outdoors.",
   "period": "2025",
   "values": [],
   "kind": "estimate (Momentum Works)",
   "sources": [
    {
     "title": "[New report] TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025",
     "publisher": "Momentum Works (with Tabcut data)",
     "date": "2026-02-11",
     "url": "https://thelowdown.momentum.asia/new-report-tiktok-shop-u-s-gmv-grew-68-to-reach-us15-1b-in-2025/"
    }
   ]
  },
  {
   "id": "global-gmv-h1-2026",
   "claim": "Global GMV was US$50.3 billion in H1 2026, up 92%; on track to surpass US$100 billion for 2026.",
   "period": "H1 2026",
   "values": [
    50.3,
    92,
    100
   ],
   "kind": "estimate (Momentum Works)",
   "sources": [
    {
     "title": "[New Report] TikTok Shop on track to surpass US$100 billion GMV globally in 2026",
     "publisher": "Momentum Works (with Tabcut data)",
     "date": "2026-08-06",
     "url": "https://thelowdown.momentum.asia/tiktok-shop-on-track-to-surpass-us100-billion-gmv-globally-in-2026/"
    },
    {
     "title": "TikTok Shop U.S. GMV nearly doubles to $11.8B USD in H1 2026",
     "publisher": "Net Influencer",
     "date": "2026-08-10",
     "url": "https://www.netinfluencer.com/tiktok-shop-us-gmv-nearly-doubles-to-11-8b-usd-in-h1-2026/"
    }
   ]
  },
  {
   "id": "us-gmv-h1-2026",
   "claim": "US GMV was US$11.8 billion in H1 2026, up 103%, making the US TikTok Shop's largest market.",
   "period": "H1 2026",
   "values": [
    11.8,
    103
   ],
   "kind": "estimate (Momentum Works)",
   "sources": [
    {
     "title": "[New Report] TikTok Shop on track to surpass US$100 billion GMV globally in 2026",
     "publisher": "Momentum Works (with Tabcut data)",
     "date": "2026-08-06",
     "url": "https://thelowdown.momentum.asia/tiktok-shop-on-track-to-surpass-us100-billion-gmv-globally-in-2026/"
    },
    {
     "title": "TikTok Shop U.S. GMV nearly doubles to $11.8B USD in H1 2026",
     "publisher": "Net Influencer",
     "date": "2026-08-10",
     "url": "https://www.netinfluencer.com/tiktok-shop-us-gmv-nearly-doubles-to-11-8b-usd-in-h1-2026/"
    }
   ]
  },
  {
   "id": "stores-h1-2026",
   "claim": "In the US, more than 5,700 stores crossed US$1 million GMV in H1 2026 (8x year on year); 506 stores grossed above US$10 million (Momentum Works report 'TikTok Shop in the U.S. H1 2026').",
   "period": "H1 2026",
   "values": [
    5700,
    8,
    506,
    10
   ],
   "kind": "estimate (Momentum Works)",
   "sources": [
    {
     "title": "[New Report] TikTok Shop on track to surpass US$100 billion GMV globally in 2026",
     "publisher": "Momentum Works (with Tabcut data)",
     "date": "2026-08-06",
     "url": "https://thelowdown.momentum.asia/tiktok-shop-on-track-to-surpass-us100-billion-gmv-globally-in-2026/"
    },
    {
     "title": "TikTok Shop U.S. GMV nearly doubles to $11.8B USD in H1 2026",
     "publisher": "Net Influencer",
     "date": "2026-08-10",
     "url": "https://www.netinfluencer.com/tiktok-shop-us-gmv-nearly-doubles-to-11-8b-usd-in-h1-2026/"
    }
   ]
  },
  {
   "id": "us-channel-h1-2026",
   "claim": "US H1 2026 attributed GMV by channel: Shop tab 51.4%, Video 40.4%, Live 8.2%.",
   "period": "H1 2026",
   "values": [
    51.4,
    40.4,
    8.2
   ],
   "kind": "estimate (Momentum Works)",
   "sources": [
    {
     "title": "[New Report] TikTok Shop on track to surpass US$100 billion GMV globally in 2026",
     "publisher": "Momentum Works (with Tabcut data)",
     "date": "2026-08-06",
     "url": "https://thelowdown.momentum.asia/tiktok-shop-on-track-to-surpass-us100-billion-gmv-globally-in-2026/"
    },
    {
     "title": "TikTok Shop U.S. GMV nearly doubles to $11.8B USD in H1 2026",
     "publisher": "Net Influencer",
     "date": "2026-08-10",
     "url": "https://www.netinfluencer.com/tiktok-shop-us-gmv-nearly-doubles-to-11-8b-usd-in-h1-2026/"
    }
   ]
  },
  {
   "id": "prices-h1-2026",
   "claim": "US average prices fell in 21 of 27 categories in H1 2026; 8 of the top 10 US influencers by GMV were new to the ranking.",
   "period": "H1 2026",
   "values": [
    21,
    27,
    8,
    10
   ],
   "kind": "estimate (Momentum Works)",
   "sources": [
    {
     "title": "[New Report] TikTok Shop on track to surpass US$100 billion GMV globally in 2026",
     "publisher": "Momentum Works (with Tabcut data)",
     "date": "2026-08-06",
     "url": "https://thelowdown.momentum.asia/tiktok-shop-on-track-to-surpass-us100-billion-gmv-globally-in-2026/"
    },
    {
     "title": "TikTok Shop U.S. GMV nearly doubles to $11.8B USD in H1 2026",
     "publisher": "Net Influencer",
     "date": "2026-08-10",
     "url": "https://www.netinfluencer.com/tiktok-shop-us-gmv-nearly-doubles-to-11-8b-usd-in-h1-2026/"
    }
   ]
  },
  {
   "id": "us-sales-emarketer",
   "claim": "eMarketer: US TikTok Shop retail ecommerce sales grew 108% to US$15.82 billion in 2025 and will pass US$20 billion in 2026; 18.2% of US social commerce in 2025, 24.1% by 2027.",
   "period": "2025-2027",
   "values": [
    108,
    15.82,
    20,
    18.2,
    24.1
   ],
   "kind": "forecast (eMarketer)",
   "sources": [
    {
     "title": "TikTok Shop makes up nearly 20% of social commerce in 2025 (press release)",
     "publisher": "eMarketer",
     "date": "2025-12",
     "url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025"
    },
    {
     "title": "TikTok Shop Makes Up Nearly 20 Percent of Social Commerce in 2025 (quoting eMarketer)",
     "publisher": "ICTbusiness",
     "date": "2025-12-23",
     "url": "https://www.ictbusiness.biz/analysis/tiktok-shop-makes-up-nearly-20-percent-of-social-commerce-in-2025"
    }
   ]
  },
  {
   "id": "us-buyers-emarketer",
   "claim": "eMarketer: US TikTok Shop buyers grew 13.6% to 53.2 million in 2025 and 8.6% to 57.7 million in 2026.",
   "period": "2025-2026",
   "values": [
    13.6,
    53.2,
    8.6,
    57.7
   ],
   "kind": "forecast (eMarketer)",
   "sources": [
    {
     "title": "TikTok Shop makes up nearly 20% of social commerce in 2025 (press release)",
     "publisher": "eMarketer",
     "date": "2025-12",
     "url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025"
    },
    {
     "title": "TikTok Shop Makes Up Nearly 20 Percent of Social Commerce in 2025 (quoting eMarketer)",
     "publisher": "ICTbusiness",
     "date": "2025-12-23",
     "url": "https://www.ictbusiness.biz/analysis/tiktok-shop-makes-up-nearly-20-percent-of-social-commerce-in-2025"
    }
   ]
  },
  {
   "id": "us-small-biz-2025",
   "claim": "TikTok Shop: US small businesses (under US$15 million annual revenue) grew sales 66% in 2025; more than 215,000 are actively selling in the US, up 25%.",
   "period": "2025",
   "values": [
    66,
    15,
    215000,
    25
   ],
   "kind": "TikTok Shop figure",
   "sources": [
    {
     "title": "TikTok Shop says sales from U.S. small businesses climbed 66% in 2025",
     "publisher": "Modern Retail",
     "date": "2026-05-19",
     "url": "https://www.modernretail.co/operations/tiktok-shop-says-sales-from-u-s-small-businesses-climbed-66-in-2025/"
    }
   ]
  },
  {
   "id": "us-charm-2025-2026",
   "claim": "Charm.io: TikTok Shop US sales exceeded US$14 billion in 2025 and were about US$6.75 billion from January to April 2026, nearly double a year earlier. Beauty and personal care was about 19% of 2025 US sales (about US$2.7 billion); womenswear about 12.5% (about US$1.8 billion).",
   "period": "2025, Jan-Apr 2026",
   "values": [
    14,
    6.75,
    19,
    2.7,
    12.5,
    1.8
   ],
   "kind": "estimate (Charm.io)",
   "sources": [
    {
     "title": "TikTok Shop says sales from U.S. small businesses climbed 66% in 2025",
     "publisher": "Modern Retail",
     "date": "2026-05-19",
     "url": "https://www.modernretail.co/operations/tiktok-shop-says-sales-from-u-s-small-businesses-climbed-66-in-2025/"
    }
   ]
  },
  {
   "id": "bfcm-2025",
   "claim": "TikTok: US BFCM 2025 (four days) US$500 million in sales, nearly 50% more shoppers than the 2024 campaign, 760,000+ live streams with 1.6 billion views, live-stream sales up 84%, nearly 10 million shoppable videos from affiliates.",
   "period": "28 Nov - 1 Dec 2025",
   "values": [
    500,
    50,
    760000,
    1.6,
    84,
    10
   ],
   "kind": "TikTok Shop figure",
   "sources": [
    {
     "title": "TikTok Shop had our biggest BFCM weekend ever",
     "publisher": "TikTok Newsroom",
     "date": "2025-12-03",
     "url": "https://newsroom.tiktok.com/tiktok-shop-had-our-biggest-bfcm-weekend-ever?lang=en"
    },
    {
     "title": "TikTok Shop reports record $500M in sales over Black Friday Cyber Monday weekend",
     "publisher": "Net Influencer",
     "date": "2025-12-04",
     "url": "https://www.netinfluencer.com/tiktok-shop-reports-record-500m-in-sales-over-black-friday-cyber-monday-weekend/"
    }
   ]
  },
  {
   "id": "aov-2025",
   "claim": "ECDB model: TikTok Shop gross average order value US$60.70 in 2025, net AOV US$46.39 after discounts and returns; conversion rate 2.5%.",
   "period": "2025",
   "values": [
    60.7,
    46.39,
    2.5
   ],
   "kind": "estimate (ECDB)",
   "sources": [
    {
     "title": "TikTok Shop conversion rate and transaction KPIs",
     "publisher": "ECDB (ecommerceDB)",
     "date": "checked 2026-09-30",
     "url": "https://ecdb.com/resources/sample-data/retailer/tiktok-shop/transaction-kpis"
    }
   ]
  },
  {
   "id": "footwear-price",
   "claim": "Charm data via Modern Retail: average footwear price on TikTok Shop rose from US$14.06 to US$28.64 in a year.",
   "period": "late 2024 to late 2025",
   "values": [
    14.06,
    28.64
   ],
   "kind": "estimate (Charm)",
   "sources": [
    {
     "title": "TikTok Shop sheds bargain-bin reputation as average prices climb across categories (Charm data)",
     "publisher": "Modern Retail",
     "date": "2025-12-02",
     "url": "https://www.modernretail.co/operations/tiktok-shop-sheds-bargain-bin-reputation-as-average-prices-climb-across-categories/"
    }
   ]
  },
  {
   "id": "sea-share-2025",
   "claim": "Momentum Works: Southeast Asia ecommerce GMV US$157.6 billion in 2025; TikTok Shop with Tokopedia had GMV equal to about two-thirds of Shopee's.",
   "period": "2025",
   "values": [
    157.6
   ],
   "kind": "estimate (Momentum Works)",
   "sources": [
    {
     "title": "SE Asia's e-commerce sites see GMV jump 23% to over USD157.6 billion in 2025, report says (Momentum Works)",
     "publisher": "Yicai Global",
     "date": "2026-04-15",
     "url": "https://www.yicaiglobal.com/news/se-asias-e-commerce-sites-see-gmv-jump-23-to-over-usd1576-billion-in-2025-report-says"
    }
   ]
  },
  {
   "id": "markets-2026",
   "claim": "TikTok Shop launched in Austria, Belgium, the Netherlands and Poland on 15 June 2026, making 10 European markets (Novadata). DPL lists 24 markets in August 2026, including Czech Republic, Greece, Hungary and Portugal.",
   "period": "2026",
   "values": [
    15,
    10,
    24
   ],
   "kind": "count by third parties; sources disagree",
   "sources": [
    {
     "title": "TikTok Shop startet in Österreich",
     "publisher": "TikTok Newsroom",
     "date": "2026-05-28",
     "url": "https://newsroom.tiktok.com/tiktok-shop-startet-in-oesterreich?lang=de-DE"
    },
    {
     "title": "TikTok Shop opens 4 EU markets and a Sell Across Europe tool",
     "publisher": "Novadata",
     "date": "2026-06",
     "url": "https://novadata.io/resources/news/tiktok-shop-europe-4-countries-sell-across-europe-june-2026"
    },
    {
     "title": "TikTok Shop available countries 2026",
     "publisher": "DPL",
     "date": "2026-08-13",
     "url": "https://dpl.company/countries-with-access-to-tiktok-shop-seller-center/"
    }
   ]
  }
 ]
}