{
 "slug": "tiktok-search-report-q3-2026",
 "page": "/guides/tiktok-search-report-q3-2026/",
 "studyDesign": {
  "recordedOn": "2026-10-05",
  "recordedAt": "2026-10-05T12:39:09Z",
  "recordedBefore": "any 180-day popularity series was pulled for this study",
  "question": "How did TikTok search demand for everyday typed searches move in Q3 2026 (1 July to 30 September)?",
  "sampleFrame": "Every typed search (TokConnect house rule 7: not a TikTok topic label) that appeared in TokConnect's daily topic archive (content/history snapshots of 26, 27, 28, 29 and 30 September and 5 October 2026) or in the 5 October data snapshots (daily-pool.json, seeded-beauty/books/dances/products.json). These come from TikTok's topic results for about 70 everyday seed searches. 301 typed records in total.",
  "labelRule": "A record is a TikTok topic label, and never used, if its 7-day figure is 5,000,000 or more; or 1,000,000 or more with the first of its 7 daily readings under 5% of the last; or its category is TikTok's Featured Content; or its wording is a descriptive group rather than a search.",
  "selectionRule": [
   "Keep typed records whose latest 7-day figure in our archive is under 1,000,000 (typed searches are usually under about 500,000; this also drops a band of 4 to 5 million records that behave like labels).",
   "Drop named people and news events, single run-together strings with no space (often hashtags or usernames), misspellings and phrases whose meaning is unclear (listed in 'frame' with the reason).",
   "Assign each record to one of 10 study categories from TikTok's own category for it (wording used only when TikTok gave none). Records outside the 10 categories are dropped.",
   "Within each category, rank by how many of the 6 archive dates the record appeared on (a sign it is a recurring search, not a one-day blip), ties broken by the higher 7-day figure. Skip a record if its main words (ignoring filler words) are all contained in a higher-ranked pick in the same category. Take up to 6 per category."
  ],
  "categories": [
   "Beauty & fashion",
   "Food & drink",
   "Home",
   "Tech & apps",
   "Books & reading",
   "Dance & music",
   "Health & fitness",
   "Money, work & study",
   "Travel",
   "Self-help & faith"
  ],
  "topicCount": 57,
  "noteOnCount": "Dance & music had only 3 eligible records after the near-duplicate rule (most dance searches are variations of 'kpop dances' or 'easy dances'), so the study has 57 topics, not 60. We did not top it up after the fact.",
  "pull": "TokConnect MCP search_popularity(query_id, days='180'), global (no country), one call per topic, sequential with a pause between calls, all on 5 October 2026.",
  "window": "Q3 2026 = readings dated 2026-07-01 to 2026-09-30 inclusive (92 days). Readings outside Q3 are kept in the raw file but not used in Q3 metrics.",
  "metrics": {
   "q3AverageReading": "mean of the 92 daily readings in Q3, zeros included",
   "julyAverage": "mean of readings dated 1 to 31 July",
   "septemberAverage": "mean of readings dated 1 to 30 September",
   "julToSepChangePct": "(septemberAverage - julyAverage) / julyAverage x 100; only for topics with at least 20 non-zero July readings (full July history); others are listed as 'no full July history'",
   "peak": "highest single reading in Q3 and its date (earliest date on ties)",
   "zeroDaysQ3": "count of Q3 readings equal to 0",
   "historyStarts": "first non-zero reading in the 180-day window",
   "monthlyAverages": "mean reading for July, August and September"
  },
  "analysisPlan": [
   "Biggest: rank by Q3 average reading.",
   "Fastest-growing and biggest falls: rank eligible topics by Jul to Sep change.",
   "Category patterns: median Q3 average and median Jul to Sep change per category, and count of risers (change > +25%) and fallers (change < -25%).",
   "Seasonality notes: describe where each topic's peak fell (month) and flag topics whose September average is at least 2 times July's or at most half of it; name seasonal wording (fall, back to school) where it explains a move.",
   "Series behaviour checks (reported whatever they show): (a) compare the 180-day series readings for 20 September to 5 October with the 7-day arrays our archive saved for the same topics on 26 to 30 September and 5 October, to see whether TikTok rescales a series between pulls; (b) compare the series' last reading with the 7-day figure in the 5 October snapshot; (c) note step sizes and zero days.",
   "Typed searches only. No TikTok topic label is used, ranked or compared."
  ],
  "units": "Each reading is the figure TikTok's Creator Search Insights chart gives for that day, global. The app's headline 'searches in the last 7 days' figure is the latest reading on this scale. We call the mean of these readings the 'average daily reading'."
 },
 "topics": [
  {
   "queryId": "7411254369137524742",
   "queryText": "butter nails",
   "category": "Beauty & fashion",
   "tiktokCategory": [
    "Fashion",
    "Fashion Tutorials"
   ],
   "searchVolumeLatestSnapshot": 293329,
   "videoCount": 6297,
   "snapshots": [
    "2026-09-26",
    "2026-09-27",
    "2026-09-28",
    "2026-09-29",
    "2026-09-30",
    "2026-10-05"
   ]
  },
  {
   "queryId": "7448156954347700230",
   "queryText": "country fit",
   "category": "Beauty & fashion",
   "tiktokCategory": [
    "Fashion",
    "Fashion Tutorials"
   ],
   "searchVolumeLatestSnapshot": 287813,
   "videoCount": 2733,
   "snapshots": [
    "2026-09-26",
    "2026-09-27",
    "2026-09-28",
    "2026-09-29",
    "2026-09-30",
    "2026-10-05"
   ]
  },
  {
   "queryId": "91611525",
   "queryText": "make up forever palette",
   "category": "Beauty & fashion",
   "tiktokCategory": [
    "Fashion",
    "Fashion Products"
   ],
   "searchVolumeLatestSnapshot": 273472,
   "videoCount": 881,
   "snapshots": [
    "2026-09-26",
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    "2026-09-28",
    "2026-09-29",
    "2026-09-30"
   ]
  },
  {
   "queryId": "7392262684601139206",
   "queryText": "miami club dress code",
   "category": "Beauty & fashion",
   "tiktokCategory": [
    "Fashion",
    "Fashion Tutorials"
   ],
   "searchVolumeLatestSnapshot": 243924,
   "videoCount": 1131,
   "snapshots": [
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    "2026-10-05"
   ]
  },
  {
   "queryId": "131910661",
   "queryText": "brown blush",
   "category": "Beauty & fashion",
   "tiktokCategory": [
    "Fashion",
    "Fashion Tutorials"
   ],
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   "videoCount": 959,
   "snapshots": [
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   ]
  },
  {
   "queryId": "52619259",
   "queryText": "best dewy foundation",
   "category": "Beauty & fashion",
   "tiktokCategory": [
    "Fashion",
    "Fashion Products"
   ],
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   ]
  },
  {
   "queryId": "7529726469090574392",
   "queryText": "ramen brick",
   "category": "Food & drink",
   "tiktokCategory": [
    "Gourmet",
    "Food FMCG"
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  },
  {
   "queryId": "11754973",
   "queryText": "rice harvesting",
   "category": "Food & drink",
   "tiktokCategory": [
    "Gourmet",
    "Food Ingredients/Fresh Food"
   ],
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   ]
  },
  {
   "queryId": "86926560",
   "queryText": "fun easy recipes",
   "category": "Food & drink",
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    "Gourmet",
    "Food Tutorials"
   ],
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   "maxReadingOverMedian": 17.9,
   "latestReading5Oct": 1698,
   "flagOver100M": false
  },
  {
   "queryId": "7394489228161384453",
   "queryText": "florida vacations",
   "category": "Travel",
   "q3AverageReading": 279791,
   "q3MedianReading": 239701,
   "julyAverage": 456722,
   "augustAverage": 268569,
   "septemberAverage": 108559,
   "julyNonZeroDays": 31,
   "fullJulyHistory": true,
   "julToSepChangePct": -76.2,
   "augToSepChangePct": -59.6,
   "peakReading": 783025,
   "peakDate": "2026-07-27",
   "peakMonth": "2026-07",
   "zeroDaysQ3": 0,
   "nearZeroDaysQ3": 0,
   "historyStarts": "2026-04-08",
   "maxReadingOverMedian": 3.3,
   "latestReading5Oct": 161015,
   "flagOver100M": false
  },
  {
   "queryId": "7514468769545060408",
   "queryText": "ways to show love and appreciation",
   "category": "Self-help & faith",
   "q3AverageReading": 235091,
   "q3MedianReading": 97669,
   "julyAverage": 174271,
   "augustAverage": 406236,
   "septemberAverage": 121090,
   "julyNonZeroDays": 31,
   "fullJulyHistory": true,
   "julToSepChangePct": -30.5,
   "augToSepChangePct": -70.2,
   "peakReading": 3485640,
   "peakDate": "2026-08-25",
   "peakMonth": "2026-08",
   "zeroDaysQ3": 1,
   "nearZeroDaysQ3": 0,
   "historyStarts": "2026-04-08",
   "maxReadingOverMedian": 35.7,
   "latestReading5Oct": 364635,
   "flagOver100M": false
  },
  {
   "queryId": "7462551371498143749",
   "queryText": "my scripture for today",
   "category": "Self-help & faith",
   "q3AverageReading": 637669,
   "q3MedianReading": 504640,
   "julyAverage": 1059918,
   "augustAverage": 745551,
   "septemberAverage": 89866,
   "julyNonZeroDays": 31,
   "fullJulyHistory": true,
   "julToSepChangePct": -91.5,
   "augToSepChangePct": -87.9,
   "peakReading": 5245559,
   "peakDate": "2026-07-09",
   "peakMonth": "2026-07",
   "zeroDaysQ3": 1,
   "nearZeroDaysQ3": 2,
   "historyStarts": "2026-04-08",
   "maxReadingOverMedian": 10.4,
   "latestReading5Oct": 74291,
   "flagOver100M": false
  },
  {
   "queryId": "7446194261059469317",
   "queryText": "prayer quotes motivation",
   "category": "Self-help & faith",
   "q3AverageReading": 2222,
   "q3MedianReading": 2539,
   "julyAverage": 0,
   "augustAverage": 3431,
   "septemberAverage": 3269,
   "julyNonZeroDays": 0,
   "fullJulyHistory": false,
   "julToSepChangePct": null,
   "augToSepChangePct": -4.7,
   "peakReading": 6776,
   "peakDate": "2026-08-05",
   "peakMonth": "2026-08",
   "zeroDaysQ3": 32,
   "nearZeroDaysQ3": 0,
   "historyStarts": "2026-08-02",
   "maxReadingOverMedian": 2.7,
   "latestReading5Oct": 2098,
   "flagOver100M": false
  },
  {
   "queryId": "7492718625212629047",
   "queryText": "take time for yourself",
   "category": "Self-help & faith",
   "q3AverageReading": 217781,
   "q3MedianReading": 94148,
   "julyAverage": 276715,
   "augustAverage": 317037,
   "septemberAverage": 54318,
   "julyNonZeroDays": 31,
   "fullJulyHistory": true,
   "julToSepChangePct": -80.4,
   "augToSepChangePct": -82.9,
   "peakReading": 3015492,
   "peakDate": "2026-07-17",
   "peakMonth": "2026-07",
   "zeroDaysQ3": 0,
   "nearZeroDaysQ3": 0,
   "historyStarts": "2026-04-08",
   "maxReadingOverMedian": 32.0,
   "latestReading5Oct": 127960,
   "flagOver100M": false
  },
  {
   "queryId": "7411254379598151686",
   "queryText": "trust in god motivation",
   "category": "Self-help & faith",
   "q3AverageReading": 234804,
   "q3MedianReading": 49412,
   "julyAverage": 135747,
   "augustAverage": 534488,
   "septemberAverage": 27490,
   "julyNonZeroDays": 31,
   "fullJulyHistory": true,
   "julToSepChangePct": -79.7,
   "augToSepChangePct": -94.9,
   "peakReading": 3529026,
   "peakDate": "2026-08-14",
   "peakMonth": "2026-08",
   "zeroDaysQ3": 0,
   "nearZeroDaysQ3": 0,
   "historyStarts": "2026-04-08",
   "maxReadingOverMedian": 71.4,
   "latestReading5Oct": 108866,
   "flagOver100M": false
  },
  {
   "queryId": "7411254063192358917",
   "queryText": "god's wisdom",
   "category": "Self-help & faith",
   "q3AverageReading": 166245,
   "q3MedianReading": 89037,
   "julyAverage": 0,
   "augustAverage": 384870,
   "septemberAverage": 112121,
   "julyNonZeroDays": 0,
   "fullJulyHistory": false,
   "julToSepChangePct": null,
   "augToSepChangePct": -70.9,
   "peakReading": 1276197,
   "peakDate": "2026-08-11",
   "peakMonth": "2026-08",
   "zeroDaysQ3": 34,
   "nearZeroDaysQ3": 0,
   "historyStarts": "2026-08-02",
   "maxReadingOverMedian": 14.3,
   "latestReading5Oct": 88907,
   "flagOver100M": false
  }
 ],
 "changesAfterSeeingData": [
  "Two topics, 'movie night villa usa' (8,416,722,411 on 2 July) and 'oklahoma city from above' (232,233,448 on 26 July), have single-day readings above 100,000,000. We keep them in the full table, flagged, but leave them out of every ranking, median and count, because one or two days carry most of their quarter.",
  "Added the Q3 median daily reading ('typical day') next to the planned average, because a handful of spike days pull several averages far above a normal day.",
  "Added August to September change for all topics, because 27 of 57 topics have no July history (TikTok's series for them starts on or after 2 August). The planned July to September change is reported for the 29 unflagged topics with full July history."
 ],
 "summary": {
  "topicsPulled": 57,
  "topicsRanked": 55,
  "topicsWithFullJulyHistory": 29,
  "noFullJulyHistory": 27,
  "historyStartsOn2Aug": 24,
  "julToSep": {
   "fell": 23,
   "rose": 6,
   "fellMoreThan25": 18,
   "roseMoreThan25": 3,
   "medianChangePct": -38.4
  },
  "augToSep": {
   "n": 55,
   "fell": 41,
   "rose": 14,
   "medianChangePct": -29.9
  },
  "peakMonthAllRanked": {
   "2026-07": 17,
   "2026-08": 27,
   "2026-09": 11
  },
  "peakMonthFullJulyHistory": {
   "2026-07": 17,
   "2026-09": 5,
   "2026-08": 7
  },
  "medianOfQ3Medians": 160506,
  "medianOfQ3Averages": 215861,
  "topicsWithAnyZeroDayInQ3": 32,
  "archiveCheck": {
   "note": "Archive = the 7 daily readings TokConnect saved for each topic on each snapshot day (content/history, 26 to 30 September and 5 October 2026), compared with the readings for the same dates in the fresh 180-day series pulled on 5 October.",
   "comparisonsSameDay": 147,
   "exactSameDay": 146,
   "comparisonsEarlierPulls": 1197,
   "exactEarlierPulls": 2,
   "earlierPullsArchivedAtLeast10000": 1069,
   "medianAbsDiffPct": 39.4,
   "within25Pct": 335,
   "moreThan2x": 292,
   "archivedUnder1000": 60,
   "archivedUnder1000FreshOver10000": 57,
   "topicsCompared": 57,
   "examples": [
    {
     "topic": "herbal healing",
     "snapshot": "2026-09-28",
     "date": "2026-09-22",
     "archived": 700,
     "fresh": 51057
    },
    {
     "topic": "herbal healing",
     "snapshot": "2026-09-28",
     "date": "2026-09-23",
     "archived": 500,
     "fresh": 114879
    },
    {
     "topic": "herbal healing",
     "snapshot": "2026-09-28",
     "date": "2026-09-24",
     "archived": 24202,
     "fresh": 63821
    },
    {
     "topic": "rice harvesting",
     "snapshot": "2026-09-26",
     "date": "2026-09-20",
     "archived": 224987,
     "fresh": 513638
    }
   ],
   "bucketsArchivedAtLeast10000": {
    "more than doubled or halved": 292,
    "within 10%": 153,
    "within 25-50%": 323,
    "within 10-25%": 182,
    "moved 50% or more, under 2x": 119
   },
   "thresholds": {
    "largeReadingAtLeast": 10000,
    "nearZeroUnder": 1000,
    "implausibleAbove": 100000000
   }
  },
  "lateStartSeries": {
   "historyStartsOn2or3Aug": 25,
   "peakedWithinFirstWeek2to8Aug": 9,
   "peakedWithinFirstWeekTopics": [
    "make up forever palette",
    "magic com mini",
    "booktok  pages",
    "lock in gym motivation",
    "how to get practical basketball",
    "small business content",
    "tarpon springs",
    "in ohio",
    "prayer quotes motivation"
   ],
   "medianAugToSepLateStart": -27.7,
   "medianAugToSepFullJuly": -29.9,
   "fullJulyFellAugToSep": 21,
   "fullJulyN": 29
  }
 },
 "categories": [
  {
   "category": "Beauty & fashion",
   "topicsRanked": 6,
   "medianQ3Average": 245046,
   "medianQ3Median": 206376,
   "topicsWithFullJuly": 4,
   "medianJulToSepChangePct": -47.0,
   "medianAugToSepChangePct": -29.4,
   "augToSepUpMoreThan25": 0,
   "augToSepDownMoreThan25": 4
  },
  {
   "category": "Food & drink",
   "topicsRanked": 6,
   "medianQ3Average": 160462,
   "medianQ3Median": 152551,
   "topicsWithFullJuly": 3,
   "medianJulToSepChangePct": -55.2,
   "medianAugToSepChangePct": -40.5,
   "augToSepUpMoreThan25": 2,
   "augToSepDownMoreThan25": 4
  },
  {
   "category": "Home",
   "topicsRanked": 6,
   "medianQ3Average": 169852,
   "medianQ3Median": 133870,
   "topicsWithFullJuly": 1,
   "medianJulToSepChangePct": -38.0,
   "medianAugToSepChangePct": -22.0,
   "augToSepUpMoreThan25": 0,
   "augToSepDownMoreThan25": 3
  },
  {
   "category": "Tech & apps",
   "topicsRanked": 6,
   "medianQ3Average": 266518,
   "medianQ3Median": 209048,
   "topicsWithFullJuly": 4,
   "medianJulToSepChangePct": -29.9,
   "medianAugToSepChangePct": 5.1,
   "augToSepUpMoreThan25": 2,
   "augToSepDownMoreThan25": 2
  },
  {
   "category": "Books & reading",
   "topicsRanked": 6,
   "medianQ3Average": 120903,
   "medianQ3Median": 122709,
   "topicsWithFullJuly": 3,
   "medianJulToSepChangePct": -34.3,
   "medianAugToSepChangePct": -15.3,
   "augToSepUpMoreThan25": 0,
   "augToSepDownMoreThan25": 2
  },
  {
   "category": "Dance & music",
   "topicsRanked": 3,
   "medianQ3Average": 218028,
   "medianQ3Median": 160506,
   "topicsWithFullJuly": 1,
   "medianJulToSepChangePct": -55.8,
   "medianAugToSepChangePct": -7.0,
   "augToSepUpMoreThan25": 1,
   "augToSepDownMoreThan25": 1
  },
  {
   "category": "Health & fitness",
   "topicsRanked": 6,
   "medianQ3Average": 227016,
   "medianQ3Median": 197141,
   "topicsWithFullJuly": 4,
   "medianJulToSepChangePct": -23.2,
   "medianAugToSepChangePct": -15.8,
   "augToSepUpMoreThan25": 0,
   "augToSepDownMoreThan25": 3
  },
  {
   "category": "Money, work & study",
   "topicsRanked": 6,
   "medianQ3Average": 153288,
   "medianQ3Median": 122779,
   "topicsWithFullJuly": 4,
   "medianJulToSepChangePct": 3.2,
   "medianAugToSepChangePct": -36.8,
   "augToSepUpMoreThan25": 1,
   "augToSepDownMoreThan25": 3
  },
  {
   "category": "Travel",
   "topicsRanked": 4,
   "medianQ3Average": 372308,
   "medianQ3Median": 246612,
   "topicsWithFullJuly": 1,
   "medianJulToSepChangePct": -76.2,
   "medianAugToSepChangePct": -66.6,
   "augToSepUpMoreThan25": 0,
   "augToSepDownMoreThan25": 4
  },
  {
   "category": "Self-help & faith",
   "topicsRanked": 6,
   "medianQ3Average": 226292,
   "medianQ3Median": 91592,
   "topicsWithFullJuly": 4,
   "medianJulToSepChangePct": -80.1,
   "medianAugToSepChangePct": -76.9,
   "augToSepUpMoreThan25": 0,
   "augToSepDownMoreThan25": 5
  }
 ],
 "downloads": {
  "series": "/evidence/tiktok-search-report-q3-2026-series.json",
  "archiveCheck": "/evidence/tiktok-search-report-q3-2026-archive-check.json"
 }
}