{
 "retrievedOn": "2026-09-30",
 "page": "tiktok-search-ads",
 "note": "Product facts about TikTok search ads, read from TikTok Ads Manager help pages on 30 September 2026 (dates are each page's own 'last updated' line). Where TikTok pages disagree, the newer page is used and the difference is noted.",
 "facts": [
  {"topic": "Automatic Search Placement", "fact": "Formerly Search Ads Toggle. Extends in-feed ads to the TikTok search results page. On by default when creating new campaigns. Supported objectives: Sales (Website), Lead generation, Traffic, App promotion, Reach, Video views, Community interactions. Ads show on the Search Results Page (as thumbnails alongside organic results) and in the Search Feed (when a user taps a result and scrolls). Global availability, auction only. Delivery not guaranteed; depends on ad relevancy to the query, metadata, budgets, competition. Negative keywords can be added. Search-specific metrics (cost, impressions) in custom reports and search terms.", "url": "https://ads.tiktok.com/help/article/about-automatic-search-placement?lang=en", "lastUpdated": "September 2026"},
  {"topic": "Automatic Search Placement keywords", "fact": "Keywords are automatically created, matched and connected with ads; there is no keyword-specific control. Placement does not guarantee delivery under search.", "url": "https://ads.tiktok.com/help/article/faqs-for-automatic-search-placement", "lastUpdated": "June 2026"},
  {"topic": "Automatic Search Placement switch-off", "fact": "Web search snippet of TikTok's toggle launch post/FAQ: once a campaign is saved the toggle can move from off to on but not from on to off; switching off is only in the campaign creation flow. The current help pages (June and September 2026) do not repeat this. TikTok's business blog is geo-blocked from our network, so this was not read directly.", "url": "https://ads.tiktok.com/business/en-US/blog/introducing-tiktok-search-ads-toggle", "lastUpdated": "unknown"},
  {"topic": "Search Ads Campaign", "fact": "Uses keywords to reach people searching for specific terms. Shown only on the Search Results Page; when tapped it opens in the regular in-feed video format in the search stream. Ad position (first, second, third...) varies by relevancy and experiments. Supports Spark Ads and multiple creatives per ad group, but only one video is displayed; supports Carousel Image Ads.", "url": "https://ads.tiktok.com/resources/help/article/about-search-ads-campaign", "lastUpdated": "July 2025"},
  {"topic": "Search Ads Campaign setup", "fact": "Select Search Campaign at campaign level. Objectives: Traffic, Sales, Lead Generation, App Promotion. Keyword targeting is selected and managed at ad group level; keywords can be added one by one or in bulk with an Excel file; suggested keywords are offered. Ad groups are limited to TikTok search result placement. Budget recommendation: set budgets 20x higher than your bid. Creative: video and carousel image ads, formatted like standard In-Feed ads, no dimension customization needed.", "url": "https://ads.tiktok.com/help/article/how-to-set-up-a-search-ads-campaign-in-tiktok-ads-manager?lang=en", "lastUpdated": "August 2026"},
  {"topic": "Search Ads Campaign objectives (older page)", "fact": "Lists Web Conversion and Traffic; Traffic uses click-based optimization; Landing Page View optimization uses Cost Cap (Target CPA) with oCPM. At launch in September 2024 the campaign supported Traffic and Web Conversion.", "url": "https://ads.tiktok.com/help/article/search-ads-campaign-objectives?lang=en", "lastUpdated": "August 2025"},
  {"topic": "Keywords", "fact": "Up to 1,000 keywords and 10,000 negative keywords per ad group. TikTok recommends no fewer than 20 keywords per ad group at launch, broad match whenever possible, and says match types can be changed mid-flight. Keyword-level bidding is supported only in the Search Ads Campaign Traffic objective.", "numbers": [1000, 10000, 20], "url": "https://ads.tiktok.com/help/article/search-ads-keywords?lang=en", "lastUpdated": "July 2025"},
  {"topic": "Match types", "fact": "Broad: queries must relate to the keyword (highest reach, lowest relevance), no syntax. Phrase: queries must include the meaning of the keyword, explicitly or implicitly; quotation marks. Exact: queries must closely match (lowest reach, highest relevance); brackets; may include closely related syntax and synonyms. TikTok's phrase examples: 'Halston 1-12 perfume' matches 'Luxury fragrance'; 'swim shirt and shorts' matches 'Swim short'; 'ombre lip blush' matches 'LIP'.", "url": "https://ads.tiktok.com/help/article/about-keyword-match-types-in-tiktok-ads-manager", "lastUpdated": "July 2025"},
  {"topic": "Search ads optimization", "fact": "Daily budget about 20x target CPA (example: $10 CPA, $200 a day). Traffic: keyword-level bids optional, based on cost cap; leave blank to follow the ad group bid. Web Conversion: no keyword-level bids, Target CPA at ad group level. Start broad, promote proven terms to exact or phrase, add negatives from the Search Terms report; overly strict match types at launch constrain volume. Keep creative, titles and descriptions aligned to the ad group's keywords. Learning: 3 to 7 days; 15 to 20 conversions (Web Conversion) or 60 to 100 clicks (Traffic).", "numbers": [20, 10, 200, 3, 7, 15, 60, 100], "url": "https://ads.tiktok.com/help/article/search-ads-optimization?lang=en", "lastUpdated": "July 2026"},
  {"topic": "Keyword-level bids and CPC", "fact": "Search Ads Campaign Traffic objective exclusively supports keyword-level bidding under cost cap, and keyword reporting by match type. Keyword bids are optional; if keyword bids are higher than ad group bids, actual CPC at ad group level may be higher than the ad group bid.", "url": "https://ads.tiktok.com/help/article/search-ads-optimization?lang=en", "lastUpdated": "July 2026"},
  {"topic": "Keyword Planner", "fact": "Keyword Planner in TikTok Ads Manager surfaces search volume, competition, and scale and performance prediction for Search Ads Campaign keywords, before committing budget. Countries: United States, United Kingdom, Canada, Germany, France, Italy, Spain, Australia, Mexico, Brazil, Saudi Arabia, United Arab Emirates (12). Availability depends on account home country; allowlist possible.", "numbers": [12], "url": "https://ads.tiktok.com/help/article/about-the-keyword-planner-tool-in-tiktok-as-manager?lang=en", "lastUpdated": "March 2026"},
  {"topic": "Minimum budgets", "fact": "Campaign budget more than $50 a day; ad group budget more than $20 a day.", "numbers": [50, 20], "url": "https://ads.tiktok.com/resources/help/article/budget?lang=en", "lastUpdated": "July 2026"},
  {"topic": "TikTok performance claim", "fact": "TikTok says advertisers that run both search ads and in-feed ads see conversions go up by 20% on average (TikTok for Business blog, September 2024, as reported by Tubefilter, 25 September 2024). TikTok's own figure; no method published.", "numbers": [20], "url": "https://www.tubefilter.com/2024/09/25/tiktok-seach-ads-campaign-targeting-tools/"},
  {"topic": "Sponsored label", "fact": "Search ads show the word 'Sponsored' to separate them from organic results; can be video or image carousel (Shopify, 22 December 2025).", "url": "https://www.shopify.com/blog/tiktok-search-ads"}
 ]
}