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     {
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     {
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     {
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   {
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   {
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    "changePct": "new"
   },
   {
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    "changePct": "new"
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   {
    "queryText": "#matcha",
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   },
   {
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    "lastDay": 69965,
    "changePct": "new",
    "excludedReason": "a phrase that jumped from under 100 to 69,965 on the last day; not a product search"
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   {
    "queryText": "pink matcha latte recipes",
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   {
    "queryText": "matcha cafes in Miami",
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   },
   {
    "queryText": "matcha latte and mochi recipes",
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   },
   {
    "queryText": "matcha themed dating app",
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   },
   {
    "queryText": "matcha powder sizes and grades",
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   },
   {
    "queryText": "matcha latte drink sizes",
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   },
   {
    "queryText": "matcha sticks and powder products",
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   },
   {
    "queryText": "matcha powder products and availability",
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   {
    "queryText": "blue matcha latte drinks",
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    "changePct": 69945.7
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  "labelFirstDayMax": 10002,
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    "male": 12.2
   },
   "age": {
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    "others": 25.2,
    "25-34": 24.8,
    "35+": 11.4,
    "4-15": 4.9,
    "16-17": 4.1
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   "location": {
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    "United States of America": 21.5,
    "Brazil": 6.9,
    "Thailand": 3.7,
    "Others": 1.2
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  },
  "matchaLattes30dGlobal": {
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   "last7avg": 180537,
   "min": 298,
   "max": 299249,
   "note": "29 Sep 2026 shows 298, a one-day dip TikTok's series also shows in trend7d (299); daily values are noisy",
   "changeFirst7vsLast7Pct": -11.5,
   "last7avgExclDip": 210576,
   "changeExclDipPct": 3.3
  },
  "matchaPowders30dGlobal": {
   "first7avg": 320914,
   "last7avg": 338955,
   "min": 175647,
   "max": 489553,
   "changeFirst7vsLast7Pct": 5.6
  },
  "matchaLattesUS30d": {
   "zeroDays": 2
  },
  "chart_typed_searches": {
   "labels": [
    "matcha powders",
    "matcha lattes",
    "matcha bar matcha powder",
    "top matcha powder",
    "#matcha"
   ],
   "values": [
    311706,
    299250,
    261021,
    206579,
    97051
   ]
  },
  "benchmarkComparison": {
   "sampleMedianSaveRatePct": 0.35,
   "source": "/evidence/tiktok-engagement-rate-calculator-sample.json (all 58 creators, median)",
   "matchaRecipeMedianSaveRatePct": 1.59,
   "ratio": 4.5
  }
 }
}