{
 "retrievedOn": "2026-09-22",
 "page": "/guides/tiktok-influencer-marketing/",
 "tool": "search_users",
 "note": "Follower spread inside one niche (home), four search phrasings, first 10 accounts each. secUid, avatar and media URLs stripped. Handles retained only as raw identifiers; not shown on the page.",
 "calls": [
  {
   "tool": "search_users",
   "arguments": {
    "keyword": "home decor",
    "count": 10
   },
   "result": {
    "users": [
     {
      "uniqueId": "homedecor.001",
      "nickname": "Home Decor",
      "followerCount": 67304,
      "awemeCount": 210,
      "verified": true
     },
     {
      "uniqueId": "home_decor320",
      "nickname": "HOME DECOR \ud83c\udfe1 \ud83e\udd0e",
      "followerCount": 16954,
      "awemeCount": 22,
      "verified": true
     },
     {
      "uniqueId": "decorhome86",
      "nickname": "DECORHOME",
      "followerCount": 27666,
      "awemeCount": 143,
      "verified": true
     },
     {
      "uniqueId": "home.decor216",
      "nickname": "Home Decor",
      "followerCount": 33781,
      "awemeCount": 19,
      "verified": true
     },
     {
      "uniqueId": "home_decorium",
      "nickname": "home_decorium",
      "followerCount": 19984,
      "awemeCount": 93,
      "verified": true
     },
     {
      "uniqueId": "home_decor202",
      "nickname": "home decor",
      "followerCount": 274995,
      "awemeCount": 794,
      "verified": true
     },
     {
      "uniqueId": "everyday_homedecor",
      "nickname": "Lidia Salazar",
      "followerCount": 498829,
      "awemeCount": 765,
      "verified": true
     },
     {
      "uniqueId": "besthomedecor_",
      "nickname": "Best Home Decor",
      "followerCount": 143831,
      "awemeCount": 446,
      "verified": true
     },
     {
      "uniqueId": "home.decor8",
      "nickname": "Home.decor",
      "followerCount": 118982,
      "awemeCount": 1291,
      "verified": true
     },
     {
      "uniqueId": "amandabhome",
      "nickname": "Amanda \u2022 Home Decor",
      "followerCount": 285077,
      "awemeCount": 613,
      "verified": true
     }
    ]
   }
  },
  {
   "tool": "search_users",
   "arguments": {
    "keyword": "interior design",
    "count": 10
   },
   "result": {
    "users": [
     {
      "uniqueId": "homedesign369",
      "nickname": "Home Design",
      "followerCount": 2295388,
      "awemeCount": 403,
      "verified": true
     },
     {
      "uniqueId": "vibe_interior_design",
      "nickname": "Interior Design",
      "followerCount": 360659,
      "awemeCount": 873,
      "verified": true
     },
     {
      "uniqueId": "km.interior_design",
      "nickname": "KM interior design",
      "followerCount": 94601,
      "awemeCount": 322,
      "verified": true
     },
     {
      "uniqueId": "homedesign378",
      "nickname": "Home design",
      "followerCount": 1402703,
      "awemeCount": 650,
      "verified": true
     },
     {
      "uniqueId": "emilyrayna",
      "nickname": "Emily Shaw",
      "followerCount": 5500115,
      "awemeCount": 851,
      "verified": true
     },
     {
      "uniqueId": "daniklaric",
      "nickname": "dani klari\u0107",
      "followerCount": 2317698,
      "awemeCount": 1792,
      "verified": true
     },
     {
      "uniqueId": "barrycassperinteriors1",
      "nickname": "Barrycassper Interior Designs",
      "followerCount": 339336,
      "awemeCount": 6,
      "verified": true
     },
     {
      "uniqueId": "interiorhomedesign1",
      "nickname": "interiorhomedesign1",
      "followerCount": 381630,
      "awemeCount": 971,
      "verified": true
     },
     {
      "uniqueId": "anhbiettuotdesign",
      "nickname": "Anh Bi\u1ebft Tu\u1ed1t Design",
      "followerCount": 990882,
      "awemeCount": 710,
      "verified": true
     },
     {
      "uniqueId": "bboss_design",
      "nickname": "\u0411\u042b\u0422\u042c \u0411\u041e\u0421\u0421\u041e\u041c\u00ae",
      "followerCount": 1414651,
      "awemeCount": 5544,
      "verified": true
     }
    ]
   }
  },
  {
   "tool": "search_users",
   "arguments": {
    "keyword": "home renovation",
    "count": 10
   },
   "result": {
    "users": [
     {
      "uniqueId": "dk_dreamhouse",
      "nickname": "DK Dreamhouse",
      "followerCount": 362897,
      "awemeCount": 157,
      "verified": true
     },
     {
      "uniqueId": "mmhomerenovation",
      "nickname": "M&M Home renovation",
      "followerCount": 24190,
      "awemeCount": 212,
      "verified": true
     },
     {
      "uniqueId": "renovatingourhome",
      "nickname": "Renovating Our Home",
      "followerCount": 780078,
      "awemeCount": 512,
      "verified": true
     },
     {
      "uniqueId": "lexi.diy",
      "nickname": "LEXI DIY | DIY HOME RENOVATION",
      "followerCount": 1940346,
      "awemeCount": 1579,
      "verified": true
     },
     {
      "uniqueId": "aspenackley",
      "nickname": "Sabrina & Andrew",
      "followerCount": 2418135,
      "awemeCount": 549,
      "verified": true
     },
     {
      "uniqueId": "homerenovation02",
      "nickname": "Home Renovation \ud83c\udfe1",
      "followerCount": 10457,
      "awemeCount": 59,
      "verified": true
     },
     {
      "uniqueId": "homerenovationwithus",
      "nickname": "Homerenovationwithus",
      "followerCount": 1433,
      "awemeCount": 58,
      "verified": true
     },
     {
      "uniqueId": "theaverycottage",
      "nickname": "theaverycottage",
      "followerCount": 482884,
      "awemeCount": 204,
      "verified": true
     },
     {
      "uniqueId": "unseen.home",
      "nickname": "Unseen Home renovation",
      "followerCount": 16972,
      "awemeCount": 518,
      "verified": true
     },
     {
      "uniqueId": "home_renovation21",
      "nickname": "Home Renovation",
      "followerCount": 3948,
      "awemeCount": 160,
      "verified": true
     }
    ]
   }
  },
  {
   "tool": "search_users",
   "arguments": {
    "keyword": "diy home",
    "count": 10
   },
   "result": {
    "users": [
     {
      "uniqueId": "diy_home_0",
      "nickname": "diy_home_0_",
      "followerCount": 72999,
      "awemeCount": 279,
      "verified": true
     },
     {
      "uniqueId": "home.hacks_",
      "nickname": "DIY home hacks",
      "followerCount": 149732,
      "awemeCount": 663,
      "verified": true
     },
     {
      "uniqueId": "diy.home.tips",
      "nickname": "DIY Home Tips",
      "followerCount": 632648,
      "awemeCount": 313,
      "verified": true
     },
     {
      "uniqueId": "diyhomebabe",
      "nickname": "DIYHomeBabe",
      "followerCount": 5892,
      "awemeCount": 55,
      "verified": true
     },
     {
      "uniqueId": "diyhome52",
      "nickname": "diy home",
      "followerCount": 2253,
      "awemeCount": 26,
      "verified": true
     },
     {
      "uniqueId": "diy.home.idea",
      "nickname": "DIY home Idea",
      "followerCount": 5879,
      "awemeCount": 49,
      "verified": true
     },
     {
      "uniqueId": "diyhome54",
      "nickname": "DIY Home \ud83c\udfe1",
      "followerCount": 350,
      "awemeCount": 92,
      "verified": true
     },
     {
      "uniqueId": "diy.home.decor.in",
      "nickname": "DIY Home Decor Inspiration",
      "followerCount": 11411,
      "awemeCount": 84,
      "verified": true
     },
     {
      "uniqueId": "diy.home.craft8",
      "nickname": "DIY Home Craft",
      "followerCount": 5184,
      "awemeCount": 68,
      "verified": true
     },
     {
      "uniqueId": "diy_home_projects_6",
      "nickname": "DIY Home Project",
      "followerCount": 106098,
      "awemeCount": 153,
      "verified": true
     }
    ]
   }
  }
 ],
 "derived": {
  "note": "Four phrasings of one niche (home). Shows how far follower counts spread inside a single niche and phrasing set.",
  "usersTotal": 40,
  "minFollowers": 350,
  "maxFollowers": 5500115,
  "medianFollowers": 131406,
  "under100kCount": 18,
  "over1mCount": 7,
  "byPhrase": {
   "home decor": {
    "n": 10,
    "minFollowers": 16954,
    "maxFollowers": 498829,
    "medianFollowers": 93143
   },
   "interior design": {
    "n": 10,
    "minFollowers": 94601,
    "maxFollowers": 5500115,
    "medianFollowers": 1196792
   },
   "home renovation": {
    "n": 10,
    "minFollowers": 1433,
    "maxFollowers": 2418135,
    "medianFollowers": 193543
   },
   "diy home": {
    "n": 10,
    "minFollowers": 350,
    "maxFollowers": 632648,
    "medianFollowers": 8651
   }
  },
  "chartsOnPage": {
   "note": "Both charts are computed from content/evidence/tiktok-engagement-rate-calculator-sample.json (58 creators, Sep 2026), not from this pull. Numbers plotted are listed here.",
   "medianEngagementRateByTierPct": {
    "under 10k": 9.09,
    "10k to 100k": 5.86,
    "100k to 1M": 4.66,
    "over 1M": 5.95,
    "source": "derived.byTier[tier].byViews.median"
   },
   "playsPerFollowerByTierMedianCreator": {
    "under 10k": 1.01,
    "10k to 100k": 0.3,
    "100k to 1M": 0.07,
    "over 1M": 0.04,
    "method": "per creator: medianViews / followerCount, then median within tier; n = 5, 7, 17, 29"
   }
  }
 }
}