{
 "retrievedOn": "2026-10-05",
 "page": "/guides/tiktok-for-saas/",
 "note": "Outside facts used on the page, read 5 October 2026.",
 "facts": [
  {
   "source": "Pew Research Center, Americans' Social Media Use 2025 (20 November 2025)",
   "url": "https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/",
   "usAdultsUsingTikTokPct": 37,
   "usAdultsUsingTikTok2021Pct": 21,
   "sample": "5,022 U.S. adults, 5 February to 18 June 2025",
   "sampleSize": 5022,
   "dailyUse": "roughly half of 18- to 29-year-olds go on TikTok at least once a day; 5% of adults 65 and older"
  },
  {
   "source": "Adobe Express, Using TikTok as a search engine (February 2026)",
   "url": "https://www.adobe.com/express/learn/blog/using-tiktok-as-a-search-engine",
   "consumersUsingTikTokAsSearchEnginePct": 49,
   "previousYearPct": 41,
   "sample": "807 US consumers and 200 small business owners, January 2026",
   "consumers": 807,
   "businessOwners": 200
  }
 ]
}