{
 "retrievedOn": "2026-09-22",
 "page": "/guides/tiktok-creator-rewards-program/",
 "tool": [
  "search_users",
  "creator_posts"
 ],
 "arguments": {
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  },
  "creator_posts": {
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 "note": "Video-length check for the Creator Rewards Program page. The first 10 accounts TikTok search returned for \"small business\" (search_users, count 10), then creator_posts (count 10) for each account. durationMs is the video length TikTok reports, in milliseconds; a photo post reports 0 and is counted as under 60 seconds. Over 60 seconds means durationMs above 60000, which is the Creator Rewards Program length rule. The benchmark sample at /evidence/tiktok-engagement-rate-calculator-sample.json does not carry video lengths, so this smaller pull was made for the length question only. Follower counts are the search_users figures. This is a September 2026 sample from one niche, not a census.",
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       "diggCount": 42,
       "commentCount": 0,
       "shareCount": 0,
       "collectCount": 0,
       "photoPost": false
      },
      {
       "createTime": 1630959639,
       "durationMs": 10000,
       "playCount": 451,
       "diggCount": 41,
       "commentCount": 6,
       "shareCount": 0,
       "collectCount": 1,
       "photoPost": false
      }
     ]
    }
   }
  },
  {
   "handle": "small_business_guide",
   "followerCount": 20286,
   "tier": "10k to 100k",
   "verified": true,
   "videoCount": 240,
   "creatorPosts": {
    "tool": "creator_posts",
    "arguments": {
     "count": 10
    },
    "result": {
     "posts": [
      {
       "createTime": 1788174771,
       "durationMs": 33000,
       "playCount": 3584,
       "diggCount": 353,
       "commentCount": 15,
       "shareCount": 4,
       "collectCount": 21,
       "photoPost": false
      },
      {
       "createTime": 1786039394,
       "durationMs": 164000,
       "playCount": 3005,
       "diggCount": 297,
       "commentCount": 13,
       "shareCount": 0,
       "collectCount": 22,
       "photoPost": false
      },
      {
       "createTime": 1784904911,
       "durationMs": 163000,
       "playCount": 2278,
       "diggCount": 150,
       "commentCount": 12,
       "shareCount": 2,
       "collectCount": 9,
       "photoPost": false
      },
      {
       "createTime": 1783621230,
       "durationMs": 173000,
       "playCount": 4836,
       "diggCount": 283,
       "commentCount": 15,
       "shareCount": 8,
       "collectCount": 28,
       "photoPost": false
      },
      {
       "createTime": 1783352700,
       "durationMs": 224000,
       "playCount": 14400,
       "diggCount": 762,
       "commentCount": 43,
       "shareCount": 29,
       "collectCount": 145,
       "photoPost": false
      },
      {
       "createTime": 1783197344,
       "durationMs": 257000,
       "playCount": 3514,
       "diggCount": 246,
       "commentCount": 14,
       "shareCount": 3,
       "collectCount": 39,
       "photoPost": false
      },
      {
       "createTime": 1783007100,
       "durationMs": 105000,
       "playCount": 6051,
       "diggCount": 320,
       "commentCount": 14,
       "shareCount": 8,
       "collectCount": 46,
       "photoPost": false
      },
      {
       "createTime": 1783003090,
       "durationMs": 201000,
       "playCount": 16500,
       "diggCount": 605,
       "commentCount": 25,
       "shareCount": 22,
       "collectCount": 85,
       "photoPost": false
      },
      {
       "createTime": 1782833434,
       "durationMs": 308000,
       "playCount": 8692,
       "diggCount": 517,
       "commentCount": 44,
       "shareCount": 8,
       "collectCount": 53,
       "photoPost": false
      },
      {
       "createTime": 1782479255,
       "durationMs": 178000,
       "playCount": 9457,
       "diggCount": 356,
       "commentCount": 20,
       "shareCount": 29,
       "collectCount": 78,
       "photoPost": false
      }
     ]
    }
   }
  }
 ],
 "derived": {
  "creators": 10,
  "postsAnalysed": 91,
  "postsOver60s": 9,
  "shareOver60s": 9.9,
  "byTier": {
   "under 10k": {
    "creators": 3,
    "posts": 21,
    "over60s": 0,
    "shareOver60s": 0.0,
    "medianDurationSec": 14.0,
    "medianPlays": 146,
    "medianPlaysOver60s": null,
    "medianPlaysUnder60s": 146
   },
   "10k to 100k": {
    "creators": 4,
    "posts": 40,
    "over60s": 9,
    "shareOver60s": 22.5,
    "medianDurationSec": 27.0,
    "medianPlays": 2797.5,
    "medianPlaysOver60s": 6051,
    "medianPlaysUnder60s": 1116
   },
   "100k to 1M": {
    "creators": 1,
    "posts": 10,
    "over60s": 0,
    "shareOver60s": 0.0,
    "medianDurationSec": 13.0,
    "medianPlays": 2291.0,
    "medianPlaysOver60s": null,
    "medianPlaysUnder60s": 2291.0
   },
   "over 1M": {
    "creators": 2,
    "posts": 20,
    "over60s": 0,
    "shareOver60s": 0.0,
    "medianDurationSec": 21.0,
    "medianPlays": 7434.0,
    "medianPlaysOver60s": null,
    "medianPlaysUnder60s": 7434.0
   }
  },
  "perCreator": [
   {
    "tier": "under 10k",
    "posts": 2,
    "over60s": 0,
    "followerCount": 334
   },
   {
    "tier": "100k to 1M",
    "posts": 10,
    "over60s": 0,
    "followerCount": 310440
   },
   {
    "tier": "over 1M",
    "posts": 10,
    "over60s": 0,
    "followerCount": 1142449
   },
   {
    "tier": "10k to 100k",
    "posts": 10,
    "over60s": 0,
    "followerCount": 18894
   },
   {
    "tier": "10k to 100k",
    "posts": 10,
    "over60s": 0,
    "followerCount": 14539
   },
   {
    "tier": "over 1M",
    "posts": 10,
    "over60s": 0,
    "followerCount": 1446865
   },
   {
    "tier": "under 10k",
    "posts": 10,
    "over60s": 0,
    "followerCount": 213
   },
   {
    "tier": "under 10k",
    "posts": 9,
    "over60s": 0,
    "followerCount": 94
   },
   {
    "tier": "10k to 100k",
    "posts": 10,
    "over60s": 0,
    "followerCount": 15597
   },
   {
    "tier": "10k to 100k",
    "posts": 10,
    "over60s": 9,
    "followerCount": 20286
   }
  ],
  "benchmarkSampleMedianPlaysByTier": {
   "source": "/evidence/tiktok-engagement-rate-calculator-sample.json",
   "definition": "medianViewsPerPost is the median across creators in the tier of each creator's median playCount over their last 10 posts, as computed in that file; pooledMedianPlays is the median playCount of all posts in the tier; shareUnder1000 is the percentage of those posts with fewer than 1,000 plays.",
   "byTier": {
    "under 10k": {
     "creators": 5,
     "posts": 42,
     "medianViewsPerPost": 215.0,
     "pooledMedianPlays": 199.5,
     "shareUnder1000": 92.9
    },
    "10k to 100k": {
     "creators": 7,
     "posts": 70,
     "medianViewsPerPost": 12129.5,
     "pooledMedianPlays": 13450.0,
     "shareUnder1000": 7.1
    },
    "100k to 1M": {
     "creators": 17,
     "posts": 170,
     "medianViewsPerPost": 21800.0,
     "pooledMedianPlays": 34650.0,
     "shareUnder1000": 5.3
    },
    "over 1M": {
     "creators": 29,
     "posts": 290,
     "medianViewsPerPost": 102450.0,
     "pooledMedianPlays": 123800.0,
     "shareUnder1000": 0.7
    }
   }
  }
 }
}