{
 "retrievedOn": "2026-10-05",
 "page": "/guides/tiktok-audit-template/",
 "note": "Outside benchmarks used on the page, read 5 October 2026.",
 "facts": [
  {
   "source": "Dash Social, 2025 Social Media Benchmark Report, Issue 2 (beauty industry edition)",
   "url": "https://pages.dashsocial.com/hubfs/social-media-benchmark/2025/H2/beauty-industry.pdf",
   "sample": "global companies on TikTok (n=970), activity 1 January to 30 June 2025",
   "engagementRateFormula": "(Likes + Comments + Shares) / Video Views",
   "beautyTikTok": {
    "weeklyPosts": 6,
    "videoViewsPerPostAverage": "171.5K",
    "engagementRatePct": 3.9
   },
   "allIndustriesTikTok": {
    "weeklyPosts": 6,
    "videoViewsPerPostAverage": "209.7K",
    "engagementRatePct": 4.0
   },
   "largeBrands230kPlusFollowers": {
    "weeklyPosts": 11,
    "videoViewsPerPostAverage": "306.0K",
    "engagementRatePct": 4.5
   },
   "completion": "On average, only 10% of users watch a full TikTok; viewers typically consume about 30% of a video",
   "numeric": {
    "beautyAverageViewsPerPost": 171500,
    "allIndustriesAverageViewsPerPost": 209700,
    "largeBrandAverageViewsPerPost": 306000,
    "largeBrandFollowerThreshold": 230000,
    "sampleBrandsOnTikTok": 970
   }
  },
  {
   "source": "Rival IQ, 2025 Social Media Industry Benchmark Report (25 February 2025)",
   "url": "https://www.rivaliq.com/blog/social-media-industry-benchmark-report/",
   "engagementRateDefinition": "all interactions divided by total follower count",
   "note": "per-follower rates are not comparable with per-view rates"
  }
 ]
}