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      "videoCount": 859,
      "trend7d": [
       102730,
       179453,
       248474,
       125537,
       164749,
       184055,
       294688
      ],
      "daysOver10000": 7,
      "queryId": "12674117"
     }
    ],
    "sum7d": 294688,
    "zeroVideo": []
   },
   "Mattress type": {
    "keywords": [
     {
      "query": "Latex Mattress",
      "searchVolume": 378137,
      "videoCount": 573,
      "trend7d": [
       153015,
       206820,
       144114,
       106410,
       138913,
       301330,
       378137
      ],
      "daysOver10000": 7,
      "queryId": "73461993"
     },
     {
      "query": "best hybrid mattress",
      "searchVolume": 272018,
      "videoCount": 521,
      "trend7d": [
       398180,
       75377,
       226432,
       192942,
       259522,
       499,
       272018
      ],
      "daysOver10000": 6,
      "queryId": "7394489252211392517"
     },
     {
      "query": "Adjustable Mattress",
      "searchVolume": 264167,
      "videoCount": 401,
      "trend7d": [
       46976,
       229785,
       181009,
       90454,
       49475,
       59670,
       264167
      ],
      "daysOver10000": 7,
      "queryId": "21110300"
     },
     {
      "query": "best memory foam mattress",
      "searchVolume": 230830,
      "videoCount": 855,
      "trend7d": [
       288813,
       163151,
       212436,
       210436,
       242227,
       205838,
       230830
      ],
      "daysOver10000": 7,
      "queryId": "7392262688249921542"
     },
     {
      "query": "bed in a box mattress",
      "searchVolume": 215692,
      "videoCount": 729,
      "trend7d": [
       273063,
       289655,
       198500,
       284057,
       206796,
       59470,
       215692
      ],
      "daysOver10000": 7,
      "queryId": "7394489260008751109"
     }
    ],
    "sum7d": 1360844,
    "zeroVideo": []
   },
   "Brand names": {
    "keywords": [
     {
      "query": "purple mattress topper",
      "searchVolume": 275862,
      "videoCount": 466,
      "trend7d": [
       83558,
       2498,
       31584,
       20289,
       172813,
       71564,
       275862
      ],
      "daysOver10000": 6,
      "queryId": "7394489257462759430"
     },
     {
      "query": "casper costco mattress",
      "searchVolume": 254874,
      "videoCount": 241,
      "trend7d": [
       200979,
       289471,
       220577,
       225877,
       271572,
       292870,
       254874
      ],
      "daysOver10000": 7,
      "queryId": "7411254114413608965"
     },
     {
      "query": "helix mattresses",
      "searchVolume": 227568,
      "videoCount": 382,
      "trend7d": [
       166750,
       117835,
       210963,
       148244,
       278583,
       238871,
       227568
      ],
      "daysOver10000": 7,
      "queryId": "7413185185606270981"
     },
     {
      "query": "siena mattress",
      "searchVolume": 170182,
      "videoCount": 0,
      "trend7d": [
       180881,
       107189,
       135386,
       222977,
       213778,
       155484,
       170182
      ],
      "daysOver10000": 7,
      "queryId": "7394489422340833286"
     },
     {
      "query": "serta mattresses",
      "searchVolume": 165116,
      "videoCount": 0,
      "trend7d": [
       298629,
       106910,
       293029,
       257425,
       292829,
       265826,
       165116
      ],
      "daysOver10000": 7,
      "queryId": "7594227300929896469"
     }
    ],
    "sum7d": 1093602,
    "zeroVideo": [
     "siena mattress",
     "serta mattresses"
    ]
   }
  },
  "keywordPlanTotals": {
   "keywords": 16,
   "sum7d": 3728375,
   "zeroVideoKeywords": [
    "best mattresses 2026",
    "siena mattress",
    "serta mattresses"
   ],
   "adGroups": 4
  },
  "negativeCandidates": [
   {
    "query": "best air mattress",
    "searchVolume": 171648,
    "videoCount": 862,
    "trend7d": [
     255223,
     295211,
     239927,
     245126,
     245026,
     191442,
     171648
    ],
    "daysOver10000": 7,
    "queryId": "7394489212294201350"
   },
   {
    "query": "best mattress topper on amazon",
    "searchVolume": 292687,
    "videoCount": 402,
    "trend7d": [
     153145,
     16104,
     29708,
     191857,
     187356,
     203761,
     292687
    ],
    "daysOver10000": 7,
    "queryId": "7394489230091091974"
   },
   {
    "query": "best crib mattress",
    "searchVolume": 18498,
    "videoCount": 393,
    "trend7d": [
     999,
     0,
     0,
     0,
     36496,
     0,
     18498
    ],
    "daysOver10000": 2,
    "queryId": "7392262646982049797"
   }
  ],
  "watchList": [
   {
    "query": "FIRM mattress in a box",
    "searchVolume": 284385,
    "videoCount": 0,
    "trend7d": [
     0,
     600,
     0,
     2300,
     71621,
     53616,
     284385
    ],
    "daysOver10000": 3,
    "queryId": "7674008278539436053"
   },
   {
    "query": "purple mattress sagging",
    "searchVolume": 90590,
    "videoCount": 0,
    "trend7d": [
     0,
     0,
     0,
     0,
     0,
     0,
     90590
    ],
    "daysOver10000": 1,
    "queryId": "7628425780942340108"
   }
  ],
  "backPainCurve180d": {
   "queryId": "12674117",
   "firstNonZero": "2026-08-02",
   "daysWithReading": 70,
   "peak": {
    "date": "2026-09-08",
    "popularity": 312828
   },
   "latest": {
    "date": "2026-10-10",
    "popularity": 294687
   },
   "monthlyMedian": {
    "2026-08": {
     "days": 30,
     "median": 222406.0,
     "low": 132053,
     "high": 312758
    },
    "2026-09": {
     "days": 30,
     "median": 218930.5,
     "low": 139003,
     "high": 312828
    },
    "2026-10": {
     "days": 10,
     "median": 182379.5,
     "low": 102729,
     "high": 294687
    }
   }
  },
  "backPainDemographicsPct": {
   "age": {
    "25-34": 39.4,
    "18-24": 31.9,
    "35+": 14.1,
    "others": 11.8,
    "16-17": 1.9,
    "4-15": 1.0
   },
   "gender": {
    "female": 60.3,
    "male": 20.0,
    "unknown": 19.7
   },
   "location": {
    "United States of America": 62.1,
    "Kenya": 5.3,
    "Canada": 5.3,
    "Australia": 4.4,
    "Philippines": 3.0
   }
  },
  "brands": {
   "purple": {
    "followers": 189534,
    "videosOnProfile": 128,
    "verified": true,
    "postsPulled": 34,
    "adFlagged": 6,
    "medianViews": 45550.0,
    "oldestPulled": "2024-01-31",
    "newestPulled": "2026-07-14",
    "topByViews": [
     {
      "id": "7524811294692609311",
      "views": 1800000,
      "posted": "2025-07-08",
      "durationSec": 60,
      "isAd": true
     },
     {
      "id": "7662494500186524958",
      "views": 921600,
      "posted": "2026-07-14",
      "durationSec": 14,
      "isAd": true
     },
     {
      "id": "7643869954743323935",
      "views": 508000,
      "posted": "2026-05-25",
      "durationSec": 14,
      "isAd": true
     }
    ]
   },
   "casper": {
    "followers": 112700,
    "videosOnProfile": 1152,
    "verified": true,
    "postsPulled": 35,
    "adFlagged": 22,
    "medianViews": 746,
    "oldestPulled": "2026-05-07",
    "newestPulled": "2026-10-09",
    "topByViews": [
     {
      "id": "7661038106312854797",
      "views": 2966,
      "posted": "2026-07-10",
      "durationSec": 18,
      "isAd": true
     },
     {
      "id": "7657330874064686349",
      "views": 1687,
      "posted": "2026-06-30",
      "durationSec": 20,
      "isAd": true
     },
     {
      "id": "7667728752037727502",
      "views": 1260,
      "posted": "2026-07-28",
      "durationSec": 7,
      "isAd": true
     }
    ]
   },
   "nectarsleep": {
    "followers": 42703,
    "videosOnProfile": 330,
    "verified": true,
    "postsPulled": 35,
    "adFlagged": 30,
    "medianViews": 3176,
    "oldestPulled": "2025-07-31",
    "newestPulled": "2026-09-24",
    "topByViews": [
     {
      "id": "7577142418265427231",
      "views": 3600000,
      "posted": "2025-11-27",
      "durationSec": 17,
      "isAd": true
     },
     {
      "id": "7577106137686854943",
      "views": 2000000,
      "posted": "2025-11-26",
      "durationSec": 60,
      "isAd": true
     },
     {
      "id": "7577144227855863070",
      "views": 1600000,
      "posted": "2025-11-28",
      "durationSec": 21,
      "isAd": true
     }
    ]
   }
  },
  "backPainTopVideos": {
   "videos": 20,
   "medianViews": 20050.0,
   "adFlagged": 6,
   "mattressBrandAccounts": [
    "amerisleep",
    "dreamcloudsleep"
   ],
   "mattressBrandVideos": 3,
   "postedIn2026": 14,
   "healthAccounts": {
    "count": 3,
    "handlesMasked": [
     "creator-03",
     "creator-04",
     "creator-07"
    ],
    "note": "account names refer to a doctor, a neurosurgeon or spine care"
   },
   "medianDurationSec": 45.0
  },
  "creativeCenterTopAds": {
   "returned": 3,
   "listUpdated": "2026-10-10",
   "ads": [
    {
     "materialID": "7678986716686942216",
     "brandFromTitle": "MILO",
     "markets": [
      "ID"
     ],
     "views": 97175801,
     "durationSec": 15.0
    },
    {
     "materialID": "7680043484501524501",
     "brandFromTitle": "Bio-Oil",
     "markets": [
      "RO",
      "IL",
      "FI",
      "AE",
      "GR",
      "GB",
      "IT",
      "TH",
      "ID",
      "BE",
      "DK",
      "ES"
     ],
     "views": 65015305,
     "durationSec": 12.0
    },
    {
     "materialID": "7680689906588057608",
     "brandFromTitle": "Google Gemini",
     "markets": [
      "BR",
      "CL"
     ],
     "views": 56174725,
     "durationSec": 30.0
    }
   ]
  },
  "calls": {
   "direct": 13,
   "thumbsTopads": 2,
   "thumbsVideo": 4,
   "total": 19
  },
  "searchTopicsRowsReturned": 80,
  "steadyThreshold": {
   "dailyReading": 10000,
   "note": "a keyword counts as steady when every one of its 7 daily trend7d readings is over 10,000"
  },
  "tokconnectPricing": {
   "freeCredits": 50,
   "card": "not needed",
   "starter": {
    "usd": 49,
    "credits": 500
   },
   "growth": {
    "usd": 99,
    "credits": 2000
   },
   "pro": {
    "usd": 199,
    "credits": 8000
   },
   "failedCalls": "not charged",
   "source": "tokconnect.com/pricing/ (house facts, 10 October 2026)"
  },
  "plannedKeywordsOver10000AllSevenDays": 13,
  "brandSearchMatch": {
   "query": "purple mattress squishy",
   "searchVolume": 121463,
   "videoCount": 196,
   "purplePost": "7613119473037397279",
   "purplePostViews": 117800
  },
  "topAdsCoverObservations": {
   "withBrandNameOrLogoOnCover": 2,
   "of": 3,
   "detail": "MILO logo top left; Bio-Oil logo centre; Gemini cover shows a pixel-art starter pack card without a logo"
  },
  "displayRounding": {
   "backPainMonthlyMedianK": {
    "2026-08": "222K",
    "2026-09": "219K",
    "2026-10": "182K"
   },
   "barScale": "columns scaled to the 180-day peak 312,828: 71%, 70%, 58%"
  },
  "openingAudienceGroupB": "US delivery, women, ages 18 to 34 (largest shares in backPainDemographicsPct)"
 },
 "officialFacts": [
  {
   "url": "https://newsroom.tiktok.com/tiktok-unveils-ai-powered-updates-for-advertisers-driving-discovery-action-and-measurable-business-outcomes?lang=en",
   "checkedOn": "2026-10-10",
   "method": "Read in a real browser on 10 October 2026 (WebFetch returns 503); verbatim quotes saved in content-research/2026-10-10-tiktok-business-mcp/NEWSROOM-2026-10-05.md",
   "published": "2026-10-05",
   "quotes": [
    "At Advertising Week New York 2026, we're unveiling agentic solutions across every stage of the customer journey and expanding creative potential both on-and-off the platform.",
    "TikTok for Business Model Context Protocol (MCP), built on the open Model Context Protocol, allows developers to build AI agents and tools directly on top of TikTok Ads ecosystem to plan, launch, and manage advertising workflows with fewer manual steps.",
    "Since launch, the TikTok for Business MCP has seen over 200% increase in advertisers using our MCP for campaign activation and management [5]. Footnote [5]: TikTok Internal Data, July-September 2026",
    "We are excited to announce that the TikTok for Business MCP is now available as a connector across several AI platforms and registries, including Claude, Kimi, Manus, Perplexity, Replit, Snowflake, Tencent WorkBuddy, and the IAB Tech Lab Agent Registry.",
    "George Velonias, Head of Growth Marketing, Wayfair Canada: The TikTok MCP is indispensable to our AI-powered campaign workflows including how we build campaigns, upload creative, and analyze performance.",
    "Buy Direct: a seamless in-app checkout solution that allows users to make purchases directly from a brand, without leaving TikTok.",
    "Shopping Assistant: a conversational AI agent that guides users through their shopping journey.",
    "Agentic Leads: an AI Agent for lead generation that, via AI-guided conversations, enables businesses to capture, qualify and convert high-intent, actionable consumer prospects. (Lead Agent in TikTok Direct Message and Lead Agent in lead forms on advertiser-owned websites)",
    "TikTok Ad Network (TTAN): for US advertisers, a premium network of nearly 400,000 apps worldwide; Fully integrated into TikTok Ads Manager",
    "Search Ads Campaign, powered by Smart+: gives advertisers the flexibility to automate their search ads across keywords and creative",
    "Smart+ Creative Selection: brings every creative source – from advertisers' own assets to Symphony's AI-generated creatives and even creator content – into one approval workflow",
    "GMV Max expansion: factors in key business costs – like affiliate commissions, coupons, and referral fees"
   ],
   "derived": {
    "connectorPlatforms": 8,
    "advertiserUseIncreasePct": 200,
    "ttanApps": 400000
   }
  },
  {
   "url": "https://ads.tiktok.com/resources/help/article/about-tiktok-for-business-mcp-server",
   "checkedOn": "2026-10-10",
   "method": "WebFetch",
   "quotes": [
    "TikTok for Business MCP Server is a standardized bridge built on the Model Context Protocol (MCP)",
    "campaign management, performance reporting, audience configuration, and creative operations",
    "from campaign creation and audience targeting to real-time bidding adjustments and performance reporting",
    "Full Disclosure: https://business-api.tiktok.com/open_mcp/tt-ads-mcp-flat. All around 400 tools load at connection time. Recommended for Claude.",
    "Progressive Disclosure: https://business-api.tiktok.com/open_mcp/tt-ads-mcp-layer. Only around 40 core tools load initially; additional tools are discoverable on-demand. Use it for token-conscious setups or agents with limited context windows.",
    "No developer credential, API key management, or custom coding is required.",
    "Use case: If you are a developer at a marketing agency managing campaigns for multiple clients,",
    "Last updated: August 2026"
   ],
   "notOnPage": "No pricing, no list of which ad accounts are reachable, no Claude setup steps (it links to the developer portal for those).",
   "derived": {
    "toolsFull": 400,
    "toolsProgressive": 40
   }
  },
  {
   "url": "https://ads.tiktok.com/resources/help/article/about-tiktok-for-business-agentic-hub-and-mcp-server?lang=en",
   "checkedOn": "2026-10-10",
   "method": "WebFetch",
   "quotes": [
    "The protocol handles authentication, capability discovery, and structured communication between agents and the server.",
    "Agentic Hub: a centralized marketplace where you can find and download AI-powered solutions, including AI Skills",
    "Last updated: August 2026"
   ]
  },
  {
   "url": "https://ads.tiktok.com/resources/help/article/about-tiktok-for-business-agentic-hub",
   "checkedOn": "2026-10-10",
   "method": "WebFetch",
   "quotes": [
    "a centralized marketplace where advertisers and developers discover, download, and manage AI-powered solutions",
    "AI Skills can be built by TikTok (first-party) or by developer partners (third-party)"
   ]
  },
  {
   "url": "https://ads.tiktok.com/resources/help/article/marketing-api?lang=en",
   "checkedOn": "2026-10-10",
   "method": "WebFetch",
   "quotes": [
    "TikTok API for Business is a series of interface services provided by TikTok for Business to developers.",
    "Marketing API: Interact with TikTok Ads Manager functionality at scale, programmatically query data, create and manage ads",
    "Organic API: Build tools for brands to manage their organic presence on TikTok and scale their TikTok efforts",
    "Business Messaging API: Integrate direct messaging capabilities to connect directly with TikTok users.",
    "Go to the API for Business Homepage and register as a developer.",
    "Last updated: September 2025"
   ]
  },
  {
   "url": "https://ads.tiktok.com/resources/help/article/about-search-ads-campaign",
   "checkedOn": "2026-10-10",
   "method": "WebFetch",
   "quotes": [
    "The Search Ads Campaign is a TikTok Ad Campaign that uses keywords to help you reach people searching for specific terms",
    "Last updated: July 2025"
   ]
  },
  {
   "url": "https://business-api.tiktok.com/portal/docs/tiktok-ads-mcp-server/v1.3",
   "checkedOn": "2026-10-10",
   "method": "WebFetch and a browser",
   "status": "HTTP 403 to WebFetch and curl; browser navigation refused. Not used: setup steps, ad-account scope and tool lists on the TikTok API for Business portal could not be verified, so the page leaves them out."
  },
  {
   "url": "https://business-api.tiktok.com/portal/docs/available-tools-in-tiktok-for-business-mcp-server/v1.3",
   "checkedOn": "2026-10-10",
   "method": "WebFetch",
   "status": "HTTP 403. Not used."
  },
  {
   "url": "https://business-api.tiktok.com/portal",
   "checkedOn": "2026-10-10",
   "method": "WebFetch",
   "status": "HTTP 403. Not used."
  }
 ]
}