{
 "retrievedOn": "2026-09-27",
 "page": "/guides/tiktok-ads-manager/",
 "note": "TikTok Creator Search Insights topics for three small-business niches (bakery, skincare, home cleaning), two seeds per niche, pulled with search_topics (limit 8). searchVolume is TikTok's 'Search popularity': searches over the last 7 days, global. videoCount is how many videos TikTok lists for the topic. Most results are TikTok's own topic labels, which group many searches under one phrase TikTok writes.",
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   {
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    "kind": "topic label"
   },
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    "kind": "topic label"
   },
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   },
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   },
   {
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    "kind": "topic label"
   },
   {
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  ],
  "tableNote": "Rows chosen from the 48 topics returned: the biggest topics per niche that name a product or service a small business sells, plus the two short searches. Left out: 'skincare for ten year olds' (child-focused) and near-duplicate labels.",
  "topicsReturned": 48,
  "topicsWithZeroVideos": 13,
  "topicsWithZeroVideosList": [
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   "bakery and cafe by a lake",
   "ice and skincare for acne",
   "skincare for ten year olds",
   "home cleaning and house washing",
   "custom cakes and cake recipes",
   "custom cakes with names and themes",
   "custom cakes and cake picnics",
   "local cake shops and custom cakes",
   "custom cakes and bakery designs",
   "oils waxes and skincare products",
   "mixing oils with skincare products",
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  "topicsOver5M": [
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    "searchVolume": 44691527,
    "videoCount": 0,
    "note": "TikTok topic label, not a phrase anyone types; it groups many searches"
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  ],
  "topicsBetween2Mand5M": 44,
  "singleSearches": [
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   {
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  ],
  "comparisons": {
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   "cleaningLabelVsSearch": "'cleaning services and deep cleaning' 3,632,636 vs 'Cleaning Service' 297,570: about 12 times larger",
   "skincareRatio": 76.7,
   "cleaningRatio": 12.2
  },
  "chart": {
   "file": "/graphics/tiktok-ads-manager/searches-by-niche.svg",
   "type": "hbar",
   "plotted": [
    [
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     4802519
    ],
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     4390782
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    [
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    [
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    [
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    [
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    [
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   ],
   "leftOut": "'best over-the-top bakery finds' (44,691,527, a TikTok topic label with 0 videos) is left off the chart so the other bars stay readable; it is in the table."
  }
 }
}