{
 "retrievedOn": "2026-09-27",
 "page": "/guides/tiktok-ads-manager/",
 "note": "Ads Manager rules, costs and specs used on the page, each with the pages it was checked against on 27 September 2026. 'lastUpdated' is the date shown on the TikTok help page when we read it.",
 "facts": [
  {
   "topic": "Account setup",
   "fact": "Sign up with email or phone, then give legal business name, country or region, industry, time zone, currency, billing address and tax details, and a payment method. Most account reviews finish within 24 hours; ads do not run until the account is approved. A legal business name that does not match the real business can stop approval.",
   "sources": [
    {
     "title": "Set up a TikTok Ads Manager account (TikTok, last updated June 2026)",
     "url": "https://ads.tiktok.com/help/article/create-tiktok-ads-manager-account"
    },
    {
     "title": "TikTok Ads Manager: The 2026 Complete Practical Guide (TikAdTools, updated 21 September 2026)",
     "url": "https://tikadtools.com/blog/tiktok-ads-manager/"
    }
   ],
   "note": "TikAdTools says country and currency cannot be changed later. TikTok's setup page does not say which fields are fixed."
  },
  {
   "topic": "Business verification",
   "fact": "Required once total ad spend reaches a threshold set per market (the amount is in the notification). Upload a business registration document (JPEG, PNG, PDF or JPG, up to 10 MB, all four corners visible, valid 30+ days). Review can take up to two business days.",
   "sources": [
    {
     "title": "How to verify your business on TikTok (TikTok, last updated September 2026)",
     "url": "https://ads.tiktok.com/help/article/about-business-verification?lang=en"
    },
    {
     "title": "Documents for Business Verification (TikTok)",
     "url": "https://ads.tiktok.com/help/article/acceptable-documents-for-business-verification"
    }
   ],
   "note": "TikTok has not published the spend threshold for any market."
  },
  {
   "topic": "Payment",
   "fact": "Manual payment: you add a balance first and ads stop when it runs out. Automatic payment: TikTok charges your card when you reach a billing threshold or bill date, whichever comes first.",
   "sources": [
    {
     "title": "About Manual Payment (TikTok)",
     "url": "https://ads.tiktok.com/help/article/manual-payment?lang=en"
    },
    {
     "title": "Automatic Payment (TikTok)",
     "url": "https://ads.tiktok.com/help/article/automatic-payment?lang=en"
    },
    {
     "title": "TikTok Ads Billing and Payment Methods: A Setup Guide (TikAdSuite, 2026)",
     "url": "https://tikadsuite.com/blog/tiktok-ads-billing-payment-methods/"
    }
   ]
  },
  {
   "topic": "Structure",
   "fact": "Three levels: campaign (objective and budget), ad group (audience, placements, budget, schedule, bidding, optimization goal), ad (video or images, text, call to action, link).",
   "sources": [
    {
     "title": "TikTok Ads Manager: The 2026 Complete Practical Guide (TikAdTools, updated 21 September 2026)",
     "url": "https://tikadtools.com/blog/tiktok-ads-manager/"
    },
    {
     "title": "TikTok Ads Minimum Daily Budget in 2026 (Stackmatix)",
     "url": "https://www.stackmatix.com/blog/tiktok-ads-minimum-daily-budget-2026"
    }
   ]
  },
  {
   "topic": "Objectives",
   "fact": "TikTok's objective page lists Awareness: Reach. Consideration: Traffic, Video views, Community interaction, Branded Mission. Conversion: App promotion, Lead generation, Sales. Sales replaced the older Website conversions and Product sales objectives.",
   "sources": [
    {
     "title": "Choose the Right Objective (TikTok, last updated April 2025)",
     "url": "https://ads.tiktok.com/help/article/choose-right-objective"
    },
    {
     "title": "TikTok Advertising Objectives: A Complete Guide 2026 (MegaDigital, 9 March 2026)",
     "url": "https://megadigital.ai/en/blog/tiktok-advertising-objectives/"
    }
   ],
   "note": "Sources differ. MegaDigital calls the objective Product Sales, puts Lead generation under Consideration and says Brand consideration is in beta for some accounts. TikTok's own page uses Sales and puts Lead generation under Conversion."
  },
  {
   "topic": "Minimum budgets",
   "fact": "Campaign daily or total budget must exceed $50. Ad group daily budget must exceed $20. An ad group lifetime budget must be at least $20 times the scheduled days. Budget type cannot be changed after publishing.",
   "sources": [
    {
     "title": "About daily budgets (TikTok)",
     "url": "https://ads.tiktok.com/resources/help/article/about-daily-budgets"
    },
    {
     "title": "About Lifetime Budgets (TikTok, last updated July 2026)",
     "url": "https://ads.tiktok.com/help/article/about-lifetime-budgets"
    },
    {
     "title": "Budget and Bidding FAQs (TikTok)",
     "url": "https://ads.tiktok.com/help/article/budget-and-bidding-faq"
    },
    {
     "title": "TikTok Ads Cost 2026 (AdManage, 17 July 2026)",
     "url": "https://admanage.ai/blog/tiktok-ads-cost"
    },
    {
     "title": "About Budget (TikTok, last updated July 2026)",
     "url": "https://ads.tiktok.com/resources/help/article/budget?lang=en"
    }
   ],
   "note": "Stackmatix (August 2026) gives a $500 lifetime campaign minimum; TikTok's lifetime budget page says $50 and AdManage calls the $500 figure a myth. Darkroom (25 September 2026) also gives a $500 per-campaign minimum.",
   "budgetChanges": "TikTok's budget page: during the learning phase raise a budget by no more than 40% at a time, after it by no more than 30%, and change it no more often than every two days. Keep the campaign budget above the ad group budget. Example: a 31-day ad group lifetime budget must be at least $620."
  },
  {
   "topic": "Learning phase",
   "fact": "Delivery is unstable until about 25 results or 7 days after the campaign enters the learning phase. TikTok lists pausing, edits that restart learning, and unreasonable budgets or creative volumes as things to avoid.",
   "sources": [
    {
     "title": "Learning phase (TikTok, last updated June 2026)",
     "url": "https://ads.tiktok.com/help/article/learning-phase"
    },
    {
     "title": "TikTok Ads Manager: The 2026 Complete Practical Guide (TikAdTools)",
     "url": "https://tikadtools.com/blog/tiktok-ads-manager/"
    }
   ]
  },
  {
   "topic": "CPM and CPC",
   "fact": "Ranges differ by source, objective, industry, country and season.",
   "ranges": [
    {
     "source": "WordStream (April 2026, as cited by AdManage and in search results)",
     "cpm": "$4 to $10",
     "cpc": "$0.30 to $1.50",
     "url": "https://www.wordstream.com/blog/tiktok-ads-cost"
    },
    {
     "source": "AdManage planning range (17 July 2026)",
     "cpm": "$4 to $13",
     "cpc": "$0.30 to $1.50 (wider $0.20 to $2.00+)",
     "url": "https://admanage.ai/blog/tiktok-ads-cost"
    },
    {
     "source": "Stackmatix (4 August 2026)",
     "cpm": "$3.20 to $10.00 (conversion campaigns $6 to $12)",
     "cpc": "$0.50 to $1.00 (traffic $0.40 to $1.20, conversion $1.00 to $2.50)",
     "url": "https://www.stackmatix.com/blog/tiktok-ads-cost-2026-pricing-breakdown"
    },
    {
     "source": "Benly (updated 24 March 2026)",
     "cpm": "median $8.50, range $4 to $25",
     "cpc": "median $0.85, range $0.30 to $3.00",
     "url": "https://benly.ai/learn/tiktok-ads/tiktok-ads-cost-benchmarks"
    },
    {
     "source": "Darkroom (25 September 2026)",
     "cpm": "$4.20 to $9.00",
     "cpc": "$0.17 to $1.00",
     "url": "https://www.darkroomagency.com/observatory/how-much-does-tiktok-advertising-cost-in-2026"
    }
   ],
   "note": "None of these publish a full method. AdManage cites Triple Whale (March 2026) at $13.26 CPM for ecommerce and WebFX (October 2025) at $9.16. Q4 costs rise 20% to 40% per Stackmatix. TikTok has not published average CPM or CPC."
  },
  {
   "topic": "Ad specs (in-feed, non-Spark)",
   "fact": "9:16 recommended (min 540x960), 16:9 (min 960x540) or 1:1 (min 640x640). Up to 10 minutes. .mp4, .mov, .mpeg, .3gp or .avi. Up to 500 MB. Bitrate at least 516 kbps. Account name up to 20 characters (10 in Chinese, Japanese, Korean). Caption has no links, @ or hashtags. Profile photo 98x98, under 50 KB.",
   "sources": [
    {
     "title": "TikTok Auction In-Feed Ads (TikTok, last updated June 2026)",
     "url": "https://ads.tiktok.com/help/article/tiktok-auction-in-feed-ads"
    },
    {
     "title": "TikTok Ad Specs 2026 (AdManage, 1 July 2026)",
     "url": "https://admanage.ai/blog/tiktok-ad-specs"
    },
    {
     "title": "TikTok Ad Specs 2026 (TikAdSuite, 14 May 2026)",
     "url": "https://tikadsuite.com/blog/tiktok-ad-specs/"
    }
   ],
   "note": "TikTok's spec page gives no caption character limit; AdManage and TikAdSuite both give 100 characters. AdManage suggests 15 to 30 seconds as the ideal length. Spark Ads: no length limit, up to 4 caption lines shown."
  },
  {
   "topic": "Spark Ads",
   "fact": "Boost an existing organic post (yours or a creator's with permission). Views, likes, comments, shares and follows go to the original post. The creator turns on Ad authorization in the video's Ad settings, picks a duration, and sends a code. Guides give 7, 30, 60 or 365 days.",
   "sources": [
    {
     "title": "About Spark Ads (TikTok, last updated June 2026)",
     "url": "https://ads.tiktok.com/help/article/spark-ads"
    },
    {
     "title": "TikTok Spark Ads Guide 2026 (Insense)",
     "url": "https://insense.pro/blog/tiktok-spark-ads"
    },
    {
     "title": "How to Get Spark Code on TikTok (Genviral, 2026)",
     "url": "https://www.genviral.io/blog/how-to-get-tiktok-spark-code"
    }
   ],
   "note": "TikTok's page says the duration can be customised but does not list the options."
  },
  {
   "topic": "Pixel and Events API",
   "fact": "The Pixel is code on your website that tells TikTok what visitors do (view a page, add to cart, buy). The Events API sends the same events from your server, which loses fewer events to browser blocking. Shopify and Google Tag Manager can set them up without code.",
   "sources": [
    {
     "title": "About TikTok Pixel (TikTok, last updated June 2026)",
     "url": "https://ads.tiktok.com/help/article/tiktok-pixel"
    },
    {
     "title": "About Events API (TikTok)",
     "url": "https://ads.tiktok.com/help/article/events-api"
    },
    {
     "title": "Get Started with Events API (TikTok)",
     "url": "https://ads.tiktok.com/help/article/getting-started-events-api?lang=en"
    },
    {
     "title": "TikTok Server-Side Tracking on Shopify (WeltPixel, 2026)",
     "url": "https://weltpixel.com/blogs/news/tiktok-events-api-server-side-tracking-on-shopify-complete-2026-guide"
    }
   ],
   "note": "Figures such as 'browsers block up to 35% of Pixel events' come from vendors and are not used on the page."
  },
  {
   "topic": "Search ads",
   "fact": "Automatic Search Placement (formerly the Search Ads Toggle) shows in-feed ads on the search results page using the same settings, and is on by default for new campaigns; negative keywords can be added. A Search Ads Campaign targets keywords you choose, with broad, phrase and exact match, up to 1,000 keywords and 10,000 negative keywords per ad group, and TikTok recommends starting with at least 20. It supports Traffic, Sales, Lead generation and App promotion. Keyword Planner in Ads Manager shows search volume and competition in 12 countries.",
   "sources": [
    {
     "title": "Automatic Search Placement (TikTok, last updated September 2026)",
     "url": "https://ads.tiktok.com/help/article/about-automatic-search-placement?lang=en"
    },
    {
     "title": "About Search Ads Campaign (TikTok, last updated July 2025)",
     "url": "https://ads.tiktok.com/resources/help/article/about-search-ads-campaign"
    },
    {
     "title": "Search Ads Campaign Objectives (TikTok)",
     "url": "https://ads.tiktok.com/help/article/search-ads-campaign-objectives?lang=en"
    },
    {
     "title": "About Search Ads keywords (TikTok, last updated July 2025)",
     "url": "https://ads.tiktok.com/help/article/search-ads-keywords?lang=en"
    },
    {
     "title": "About keyword match types (TikTok, last updated July 2025)",
     "url": "https://ads.tiktok.com/help/article/about-keyword-match-types-in-tiktok-ads-manager"
    },
    {
     "title": "About the Keyword Planner tool (TikTok, last updated March 2026)",
     "url": "https://ads.tiktok.com/help/article/about-the-keyword-planner-tool-in-tiktok-as-manager?lang=en"
    },
    {
     "title": "TikTok Search Ads 2026 (Benly, updated 24 March 2026)",
     "url": "https://benly.ai/learn/tiktok-ads/tiktok-search-ads-2026"
    }
   ],
   "note": "Keyword Planner countries: US, UK, Canada, Germany, France, Italy, Spain, Australia, Mexico, Brazil, Saudi Arabia, UAE. TikTok has not published how Keyword Planner volumes relate to Creator Search Insights search popularity."
  },
  {
   "topic": "Smart+",
   "fact": "Smart+ is TikTok's AI-run campaign type. In the upgraded Smart+ experience, manual and Smart+ are one flow and you pick full, partial or no automation for budget, targeting, placements and creative. Available for Traffic, Sales, Lead generation and App promotion; 'may not be available to you yet'.",
   "sources": [
    {
     "title": "Smart+ Upgraded Experience (TikTok, last updated August 2026)",
     "url": "https://ads.tiktok.com/help/article/about-updates-to-smart-plus?lang=en"
    },
    {
     "title": "About Smart+ Web Campaigns (TikTok, last updated March 2026)",
     "url": "https://ads.tiktok.com/help/article/about-smart-plus-web-campaigns"
    },
    {
     "title": "TikTok Smart+ 2026 Guide (Segwise, updated 3 September 2026)",
     "url": "https://segwise.ai/blog/tiktok-smart-campaigns-guide-benefits"
    }
   ],
   "note": "Segwise lists three objectives (App promotion, Sales, Lead generation); TikTok's upgrade page lists four including Traffic."
  },
  {
   "topic": "Promote vs Ads Manager",
   "fact": "Promote is in-app, needs age 18+, 1,000 followers to promote a LIVE, and can be linked to Ads Manager. Guides report about $3 a day as the low end; TikTok has not published a Promote minimum. Ads Manager adds custom audiences (website visitors, customer files), lookalikes, exclusions, Pixel and Events API reporting.",
   "sources": [
    {
     "title": "About Promote (TikTok, last updated July 2026)",
     "url": "https://ads.tiktok.com/help/article/about-promote-on-tiktok?lang=en"
    },
    {
     "title": "About Promote integration with TikTok Ads Manager (TikTok)",
     "url": "https://ads.tiktok.com/help/article/about-promote-integration-with-tiktok-ads-manager"
    },
    {
     "title": "TikTok Promote vs Ads Manager (AdRate, 16 July 2026)",
     "url": "https://www.adrate.io/en/blog/tiktok-promote-vs-ads-manager"
    },
    {
     "title": "TikTok Ads Cost 2026 (Stackmatix, 4 August 2026)",
     "url": "https://www.stackmatix.com/blog/tiktok-ads-cost-2026-pricing-breakdown"
    }
   ],
   "note": "Stackmatix puts Promote CPM at $8 to $15. AdRate advises using the price shown at checkout rather than the $3 figure."
  }
 ],
 "derived": {
  "chart": {
   "file": "/graphics/tiktok-ads-manager/cpm-ranges.svg",
   "type": "hbar",
   "plotted": [
    [
     "WordStream (Apr 2026)",
     4,
     10
    ],
    [
     "AdManage (Jul 2026)",
     4,
     13
    ],
    [
     "Stackmatix (Aug 2026)",
     3.2,
     10
    ],
    [
     "Darkroom (Sep 2026)",
     4.2,
     9
    ],
    [
     "Benly (Mar 2026)",
     4,
     25
    ]
   ],
   "unit": "US dollars per 1,000 impressions, low and high end"
  },
  "minimumDailySpendForOneCampaign": "$50: the campaign must exceed $50 and each ad group $20, so one campaign with one ad group still needs the $50 campaign floor",
  "minimumMonthlyAt50PerDay": "$50 x 30 days = $1,500",
  "impressionsFor50Dollars": "$50 / $4 x 1,000 = 12,500 impressions at a $4 CPM; $50 / $13 x 1,000 = about 3,850 at $13"
 }
}