{
 "retrievedOn": "2026-10-05",
 "page": "/guides/tiktok-ads-manager/",
 "method": "TikTok's help pages block automated fetches (HTTP 403), so each was read through the search engine's index of that official page; text paraphrased or quoted from the official page",
 "facts": [
  {
   "fact": "Minimum budgets",
   "value": "Campaign daily budget must exceed $50; ad group daily budget must exceed $20",
   "values": [
    50,
    20
   ],
   "url": "https://ads.tiktok.com/resources/help/article/budget?lang=en",
   "status": "confirmed",
   "checked": "2026-10-05"
  },
  {
   "fact": "Budget changes during learning",
   "value": "Increase by no more than 40% per adjustment in the learning phase, 30% after it; no more often than every two days",
   "values": [
    40,
    30,
    2
   ],
   "url": "https://ads.tiktok.com/resources/help/article/budget?lang=en",
   "status": "confirmed",
   "checked": "2026-10-05"
  },
  {
   "fact": "Learning phase",
   "value": "Volatility declines after about 25 campaign results or 7 days; avoid pausing and edits that retrigger learning; most ad groups need about 50 conversions to exit",
   "values": [
    25,
    7,
    50
   ],
   "url": "https://ads.tiktok.com/help/article/learning-phase",
   "status": "confirmed",
   "checked": "2026-10-05"
  },
  {
   "fact": "Account review",
   "value": "Most account reviews take less than 24 hours; a business name that does not match may stop approval",
   "values": [
    24
   ],
   "url": "https://ads.tiktok.com/help/article/create-tiktok-ads-manager-account",
   "status": "confirmed",
   "checked": "2026-10-05"
  },
  {
   "fact": "Business verification",
   "value": "Mandatory once total ad spend reaches a market-specific threshold stated in the notification; review may take up to two business days",
   "url": "https://ads.tiktok.com/resources/help/article/about-mandatory-business-verification-for-businesses?lang=en",
   "status": "confirmed",
   "checked": "2026-10-05"
  },
  {
   "fact": "Objectives",
   "value": "Awareness: Reach. Consideration: Traffic, Video views, Community interaction. Conversion: App promotion, Lead generation, Sales. Branded Mission is not listed on the current page.",
   "url": "https://ads.tiktok.com/help/article/choose-right-objective",
   "status": "changed: Branded Mission removed from our list",
   "checked": "2026-10-05"
  },
  {
   "fact": "Smart+ upgraded experience",
   "value": "Full automation, partial automation or fully manual; automation can be switched per module (targeting, budget, catalog ads, placements)",
   "url": "https://ads.tiktok.com/help/article/about-updates-to-smart-plus?lang=en",
   "status": "confirmed (the \"may not be available to you yet\" line was not found)",
   "checked": "2026-10-05"
  },
  {
   "fact": "In-feed ad specs (non-Spark)",
   "value": "Vertical 9:16 recommended, at least 540x960; .mp4, .mov, .mpeg, .3gp, .avi; up to 10 minutes; up to 500 MB; bitrate at least 516 kbps",
   "values": [
    9,
    16,
    540,
    960,
    10,
    500,
    516
   ],
   "url": "https://ads.tiktok.com/help/article/tiktok-auction-in-feed-ads",
   "status": "confirmed",
   "checked": "2026-10-05"
  },
  {
   "fact": "Spark Ads",
   "value": "Views, comments, shares, likes and follows from the promotion are attributed to the original post; authorization duration selectable as 7, 30, 60 or 365 days",
   "values": [
    7,
    30,
    60,
    365
   ],
   "url": "https://ads.tiktok.com/help/article/spark-ads",
   "status": "changed: TikTok now lists the durations itself",
   "checked": "2026-10-05"
  },
  {
   "fact": "Automatic Search Placement",
   "value": "Formerly Search Ads Toggle; on by default for new campaigns; negative keywords supported",
   "url": "https://ads.tiktok.com/help/article/about-automatic-search-placement?lang=en",
   "status": "confirmed",
   "checked": "2026-10-05"
  },
  {
   "fact": "Search Ads Campaign keywords",
   "value": "Up to 1,000 keywords per ad group; at least 20 recommended at launch; up to 10,000 negative keywords per ad group; broad, phrase and exact match",
   "values": [
    1000,
    20,
    10000
   ],
   "url": "https://ads.tiktok.com/help/article/search-ads-keywords?lang=en",
   "status": "confirmed",
   "checked": "2026-10-05"
  },
  {
   "fact": "Keyword Planner countries",
   "value": "12 supported targeting regions: United States, United Kingdom, Canada, Germany, France, Italy, Spain, Australia, Mexico, Brazil, Saudi Arabia, United Arab Emirates",
   "values": [
    12
   ],
   "url": "https://ads.tiktok.com/help/article/about-the-keyword-planner-tool-in-tiktok-as-manager?lang=en",
   "status": "confirmed",
   "checked": "2026-10-05",
   "via": "/evidence/tiktok-keyword-planner-facts.json"
  },
  {
   "fact": "Promote",
   "value": "Must be 18 or older; 1,000 followers to promote a LIVE; Promote can be linked to Ads Manager for desktop management, shared billing and reporting",
   "values": [
    18,
    1000
   ],
   "url": "https://ads.tiktok.com/help/article/about-promote-on-tiktok?lang=en",
   "status": "confirmed",
   "checked": "2026-10-05"
  },
  {
   "fact": "Not rechecked",
   "value": "Lifetime ad group budget ($20 x scheduled days), Pixel and Events API descriptions, and third-party cost ranges keep their 27 September 2026 reading",
   "url": "/evidence/tiktok-ads-manager-facts.json",
   "checked": "2026-09-27"
  }
 ],
 "derived": {
  "impressionsFor50DollarsAt4CPM": 12500,
  "impressionsFor50DollarsAt13CPM": 3846,
  "roundedInText": 3800,
  "monthAtMinimum": 1500,
  "note": "$50 / CPM x 1,000; a month at the $50 daily minimum is about 30 x $50"
 }
}