{
 "retrievedOn": "2026-09-30",
 "page": "/guides/tiktok-ad-library/",
 "tool": "Browser (Claude in Chrome), signed out, plus curl of library.tiktok.com's public FAQ text and its country list",
 "notes": "TikTok's Ad Library is the 'Ad Library' tab of the Commercial Content Library at library.tiktok.com. Creator handles that appear as advertiser names are removed here; company names are kept. Dates are as the library shows them (MM/DD/YYYY, UTC).",
 "faq": {
  "url": "https://library.tiktok.com/faq",
  "account": "No, you don't need a TikTok account to access, search, or use the Commercial Content Library.",
  "coverage": "Ads that have run anywhere in European Economic Area (EEA) will be archived for one year after they were last shown to a user ... The ad content; Basic information such as when the ad started running and which advertiser is running it; Additional transparency specific to the EEA. Ads that have run anywhere in the United Kingdom, Turkey and Switzerland will be archived for one year after they were last shown to a user ... The ad content; Basic information such as when the ad started running and which advertiser is running it.",
  "included": "Any ad that has at least 1 impression and has been published on or after October 1, 2022 is included (older FAQ string); current FAQ: Ads that have been shown to a user within the last year are included.",
  "howToSearch": "select the 'Ad Library' tab. Then, choose a country from the 'Ad Target Country' dropdown menu. After choosing a country or multiple countries, enter the advertiser name or keyword you are looking for. You may further refine your search results by filtering based on ad type, ad status, age, gender, date and unique ad reach.",
  "fuzzySearch": "When you enter a search without quotation marks, the Commercial Content Library performs a fuzzy keyword search and returns up to 5,000 results. The search matches against the ad's title, advertiser name, ad's 'paid by' name, and caption text.",
  "reachBreakdown": "TikTok started to provide additional transparency of unique ad reach breakdown by age and gender starting in June 2026. Any ads shown prior to this date will have unique ad reach breakdown country location only.",
  "uniqueUsersSeen": "This is an estimate of the number of unique users who have seen the ad at least once.",
  "targetAudienceSize": "This metric is an estimate of how many users meet the targeting and ad placement criteria that advertisers select while creating their ad campaign.",
  "paidBy": "you will find the name of the advertiser, along with the person or entity that paid for the ad, if different from the advertiser (like an agency, for example).",
  "speed": "Ads are generally included in the CCL within 24 hours of campaign initiation.",
  "political": "TikTok does not show political or election ads on the platform, so you will not find ads about social issues, elections, or politics in the Commercial Content Library.",
  "removedAds": "You can find ads that have been disapproved because of policy violations, however you can't view them due to regulatory requirements.",
  "api": "We built an API to access this data, including ads, ad and advertiser metadata, and targeting information.",
  "otherCommercialContent": "'Other commercial content' includes branded content and branded organic ... the field supports searching countries in the EEA, the UK, or Switzerland.",
  "blocking": "Sometimes, we block access from a specific IP if we suspect spam or misuse. Try accessing the platform again in 24 hours."
 },
 "countryDropdown": {
  "count": 33,
  "regions": [
   [
    "AT",
    "Austria"
   ],
   [
    "BE",
    "Belgium"
   ],
   [
    "BG",
    "Bulgaria"
   ],
   [
    "CH",
    "Switzerland"
   ],
   [
    "CY",
    "Cyprus"
   ],
   [
    "CZ",
    "Czech Republic"
   ],
   [
    "DE",
    "Germany"
   ],
   [
    "DK",
    "Denmark"
   ],
   [
    "EE",
    "Estonia"
   ],
   [
    "ES",
    "Spain"
   ],
   [
    "FI",
    "Finland"
   ],
   [
    "FR",
    "France"
   ],
   [
    "GB",
    "United Kingdom"
   ],
   [
    "GR",
    "Greece"
   ],
   [
    "HR",
    "Croatia"
   ],
   [
    "HU",
    "Hungary"
   ],
   [
    "IE",
    "Ireland"
   ],
   [
    "IS",
    "Iceland"
   ],
   [
    "IT",
    "Italy"
   ],
   [
    "LI",
    "Liechtenstein"
   ],
   [
    "LT",
    "Lithuania"
   ],
   [
    "LU",
    "Luxembourg"
   ],
   [
    "LV",
    "Latvia"
   ],
   [
    "MT",
    "Malta"
   ],
   [
    "NL",
    "Netherlands"
   ],
   [
    "NO",
    "Norway"
   ],
   [
    "PL",
    "Poland"
   ],
   [
    "PT",
    "Portugal"
   ],
   [
    "RO",
    "Romania"
   ],
   [
    "SE",
    "Sweden"
   ],
   [
    "SI",
    "Slovenia"
   ],
   [
    "SK",
    "Slovakia"
   ],
   [
    "TR",
    "Turkey"
   ]
  ],
  "note": "Ad target country list served by library.tiktok.com on 30 Sep 2026: 27 EU states, Iceland, Liechtenstein, Norway, Switzerland, the UK and Turkey. No US, Canada or Asia-Pacific countries."
 },
 "adDetailFieldsSeen": {
  "adIds": [
   "1875724727285106",
   "1873872504361169"
  ],
  "summary": [
   "Ad ID",
   "First shown",
   "Last shown",
   "Advertising objectives (e.g. Sales)",
   "Unique users seen (range, e.g. 800K-900K)"
  ],
  "targeting": [
   "Reach by location, age and gender (per country)",
   "Age bands 13-17 to 55+ ticked per country",
   "Gender",
   "Additional parameters: Location, Language, High spending power, Audience (include/exclude), Interest targeting categories, Creator interactions, Video interactions, Device, Operating system"
  ],
  "sidePanel": [
   "Ad video",
   "Advertiser",
   "See all ads",
   "Ad paid for by",
   "Advertiser's registered location",
   "External website linked",
   "Ad category"
  ],
  "example": {
   "adId": "1873872504361169",
   "advertiser": "INTELLIGENT NUTRACEUTICALS LIMITED",
   "firstShown": "08/18/2026",
   "lastShown": "09/28/2026",
   "uniqueUsersSeen": "800K-900K",
   "countries": 1,
   "country": "United Kingdom",
   "adCategory": "Health"
  }
 },
 "searches": {
  "country": "GB (United Kingdom)",
  "lastShownDate": "30 days to 30 Sep 2026",
  "method": "Exact phrase in quotation marks, all ad types and statuses",
  "results": [
   {
    "query": "\"creatine gummies\"",
    "totalAds": 19,
    "firstResults": [
     {
      "advertiser": "INTELLIGENT NUTRACEUTICALS LIMITED",
      "firstShown": "08/18/2026",
      "lastShown": "09/28/2026",
      "uniqueUsersSeen": "800K-900K",
      "adId": "1873872504361169"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/26/2026",
      "lastShown": "09/27/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877384163566642"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/25/2026",
      "lastShown": "09/25/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877303259434322"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/24/2026",
      "lastShown": "09/24/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877221743466514"
     },
     {
      "advertiser": "INTELLIGENT NUTRACEUTICALS LIMITED",
      "firstShown": "09/22/2026",
      "lastShown": "09/23/2026",
      "uniqueUsersSeen": "1K-10K",
      "adId": "1877057418705954"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/21/2026",
      "lastShown": "09/21/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1876894019241985"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/10/2026",
      "lastShown": "09/19/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1875942119373858"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/17/2026",
      "lastShown": "09/18/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1876602689080321"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/18/2026",
      "lastShown": "09/18/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1876677113124881"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/16/2026",
      "lastShown": "09/18/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1876518242845858"
     }
    ]
   },
   {
    "query": "\"LED face mask\"",
    "totalAds": 23,
    "firstResults": [
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/30/2026",
      "lastShown": "09/30/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877726740732929"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/29/2026",
      "lastShown": "09/29/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877666712409090"
     },
     {
      "advertiser": "M Jaan Limited",
      "firstShown": "09/29/2026",
      "lastShown": "09/29/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1801032111158322"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/26/2026",
      "lastShown": "09/27/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877427494744338"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/26/2026",
      "lastShown": "09/26/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877423594592290"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/25/2026",
      "lastShown": "09/25/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877241955237953"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/21/2026",
      "lastShown": "09/21/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1876962685138306"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/19/2026",
      "lastShown": "09/20/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1876780029346834"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/19/2026",
      "lastShown": "09/19/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1876730204196241"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/15/2026",
      "lastShown": "09/16/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1876383082797121"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/15/2026",
      "lastShown": "09/15/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1876381727032338"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/15/2026",
      "lastShown": "09/15/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1876381727032354"
     }
    ]
   },
   {
    "query": "\"heatless curls\"",
    "totalAds": 28,
    "firstResults": [
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/29/2026",
      "lastShown": "09/29/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877707144902770"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/29/2026",
      "lastShown": "09/29/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877687353857026"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/29/2026",
      "lastShown": "09/29/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877646095073282"
     },
     {
      "advertiser": "LILANE",
      "firstShown": "09/29/2026",
      "lastShown": "09/29/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877634021467265"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/28/2026",
      "lastShown": "09/28/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877530632371586"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/27/2026",
      "lastShown": "09/27/2026",
      "uniqueUsersSeen": "1K-10K",
      "adId": "1877457470524674"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/25/2026",
      "lastShown": "09/25/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877317551449345"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/25/2026",
      "lastShown": "09/25/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877337573101570"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/23/2026",
      "lastShown": "09/24/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877148593508866"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/23/2026",
      "lastShown": "09/24/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877160892708914"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/21/2026",
      "lastShown": "09/22/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1876940761751681"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/21/2026",
      "lastShown": "09/21/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1876910951723521"
     }
    ]
   },
   {
    "query": "\"magnesium spray\"",
    "totalAds": 2,
    "firstResults": [
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/26/2026",
      "lastShown": "09/26/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877384163568098"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/08/2026",
      "lastShown": "09/09/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1875757845375474"
     }
    ]
   },
   {
    "query": "\"posture corrector\"",
    "totalAds": 6,
    "firstResults": [
     {
      "advertiser": "Cartlynest.Ltd",
      "firstShown": "09/24/2026",
      "lastShown": "09/27/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877154380317889"
     },
     {
      "advertiser": "Cartlynest.Ltd",
      "firstShown": "09/24/2026",
      "lastShown": "09/24/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877187340872530"
     },
     {
      "advertiser": "Cartlynest.Ltd",
      "firstShown": "09/24/2026",
      "lastShown": "09/24/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877154369653762"
     },
     {
      "advertiser": "Cartlynest.Ltd",
      "firstShown": "09/24/2026",
      "lastShown": "09/24/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877187343523346"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/22/2026",
      "lastShown": "09/23/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1877043564955665"
     },
     {
      "advertiser": "creator or shop account (handle removed)",
      "firstShown": "09/10/2026",
      "lastShown": "09/11/2026",
      "uniqueUsersSeen": "0-1K",
      "adId": "1875954287237186"
     }
    ]
   },
   {
    "query": "skincare (no quotation marks, fuzzy)",
    "totalAds": 5000,
    "note": "Fuzzy search caps at 5,000 results per TikTok's FAQ; the first results were all from one advertiser."
   }
  ]
 },
 "derived": {
  "adsByProduct": {
   "creatine gummies": 19,
   "LED face mask": 23,
   "heatless curls": 28
  },
  "firstResultsReach": "Of the 34 first-page results for the three products, 31 showed 0-1K unique users seen, 2 showed 1K-10K (one creatine gummies ad, one heatless curls ad) and 1 creatine gummies ad showed 800K-900K.",
  "firstResultsAdvertisers": "Creatine gummies: 2 of 10 first results from a company name, 8 from account handles. LED face mask: 1 of 12 from a company name. Heatless curls: 1 of 12 from a brand-style name.",
  "firstResultsCounts": {
   "total": 34,
   "reach_0_1K": 31,
   "reach_1K_10K": 2,
   "reach_800K_900K": 1
  }
 }
}