{
 "retrievedOn": "2026-10-20",
 "page": "how-to-find-winning-products-on-tiktok-shop",
 "note": "Outside facts on this page checked against the page named in each record on 20 October 2026. Short phrases are quoted from the page named.",
 "facts": [
  {
   "fact": "TikTok Shop US GMV 2025",
   "status": "confirmed",
   "current": "US GMV US$15.1B in 2025, up 68% from US$9B; video 50% of GMV, Shop tab 36%, LIVE 14%; Beauty & Personal Care largest category, then Womenswear & Underwear and Sports & Outdoors; more than half of 803.5K US stores recorded no sales; article dated 11 February 2026",
   "url": "https://thelowdown.momentum.asia/new-report-tiktok-shop-u-s-gmv-grew-68-to-reach-us15-1b-in-2025/",
   "sourceType": "Momentum Works (The Lowdown)",
   "quote": "remains strong, but less explosive"
  },
  {
   "fact": "US referral fee",
   "status": "confirmed",
   "current": "Most categories 6%; page dated 10/08/2026",
   "url": "https://seller-us.tiktok.com/university/essay?knowledge_id=5988482086864682",
   "sourceType": "TikTok Shop Academy US (Referral Fees by Category)",
   "quote": "Most other listed categories remain at 6%"
  },
  {
   "fact": "How standard affiliate commission is calculated and paid",
   "status": "confirmed",
   "current": "Commission = (Revenue - Refunds) x Commission rate; creators are typically paid 15 days after delivery, after the seller's orders settle; page dated 09/14/2026",
   "url": "https://seller-us.tiktok.com/university/essay?knowledge_id=6077860360177451&lang=en",
   "sourceType": "TikTok Shop Academy US (How Standard Affiliate Commission Works)",
   "quote": "Commission = (Revenue - Refunds) x Commission rate"
  },
  {
   "fact": "Prohibited products examples",
   "status": "confirmed",
   "current": "Prohibited include alcoholic beverages, e-cigarettes and vapes, firearms, live animals, online gambling; page dated 10/20/2026",
   "url": "https://seller-us.tiktok.com/university/essay?knowledge_id=1399532709988097&lang=en",
   "sourceType": "TikTok Shop Academy US (Prohibited Products Policy)",
   "quote": "Live animals of any kind"
  },
  {
   "fact": "Average US affiliate commission rate (third party)",
   "status": "confirmed",
   "current": "Average US rate 13.02%; ranges 5% (electronics) to 30% (beauty); page created 6/2/2026",
   "url": "https://www.hamstergarage.com/article/tiktok-shop-affiliate-statistics-benchmarks-roi",
   "sourceType": "Third-party guide (Hamster Garage)",
   "quote": "has increased to 13.02%"
  }
 ]
}