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      "category": "Malta",
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      "category": "Denmark",
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     {
      "category": "Bulgaria",
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     "age": "35+",
     "gender": "female",
     "location": "United States of America"
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    "comments": [
     {
      "likes": 0,
      "posted": "2026-10-01T01:30:07Z",
      "replies": 1,
      "text": "Fake ones don't make people sleep"
     },
     {
      "likes": 13,
      "posted": "2026-09-30T22:31:30Z",
      "replies": 7,
      "text": "Am I the only person who doesn't like thunder storms and heavy rain when sleeping?"
     },
     {
      "likes": 4,
      "posted": "2026-10-01T02:17:28Z",
      "replies": 2,
      "text": "Make it more spooky, Make it dark with one lamp on.. And something howling…ahh Wooo."
     },
     {
      "likes": 8,
      "posted": "2026-09-30T21:06:47Z",
      "replies": 2,
      "text": "I really like these frying potatoes"
     },
     {
      "likes": 20,
      "posted": "2026-09-30T22:16:30Z",
      "replies": 4,
      "text": "I need a big thunderstorm"
     },
     {
      "likes": 7,
      "posted": "2026-09-30T20:34:48Z",
      "replies": 5,
      "text": "No longer works on me 😭"
     },
     {
      "likes": 3,
      "posted": "2026-10-01T02:48:19Z",
      "replies": 1,
      "text": "All it does is make me have to pee 😂"
     },
     {
      "likes": 4,
      "posted": "2026-09-30T23:25:40Z",
      "replies": 3,
      "text": "At my age, listening to this at night will make me have to use the bathroom 😂 It’s still beautiful 🤩"
     },
     {
      "likes": 3,
      "posted": "2026-09-30T21:57:51Z",
      "replies": 1,
      "text": "Made me need a wee"
     },
     {
      "likes": 3,
      "posted": "2026-10-01T01:36:10Z",
      "replies": 1,
      "text": "peaceful rain and walking in the rain 🥰"
     },
     {
      "likes": 3,
      "posted": "2026-10-01T04:41:50Z",
      "text": "I love the calm app. I've used it almost every day since 2022. it's the only thing that helps me sleep. they have soooo much more... soundscapes, music, sleep stories, meditations, of every kind. does not disappoint"
     },
     {
      "likes": 1,
      "posted": "2026-09-30T22:31:58Z",
      "replies": 1,
      "text": "Thee best sound for me🥰"
     },
     {
      "likes": 10,
      "posted": "2026-09-30T21:33:25Z",
      "text": "Love this, soothing, nostalgic."
     },
     {
      "likes": 1,
      "posted": "2026-10-01T07:33:31Z",
      "text": "as if it's real\nam sleepy now"
     },
     {
      "likes": 2,
      "posted": "2026-10-01T01:00:40Z",
      "text": "it's 4am no sign of drifting off"
     },
     {
      "likes": 5,
      "posted": "2026-09-30T20:29:14Z",
      "replies": 1,
      "text": ""
     },
     {
      "likes": 1,
      "posted": "2026-10-01T02:42:53Z",
      "text": "I remember these days at your parents place and our home 12 by 59 trailer those were some of the good days .❤️❤️❤️❤️❤️❤️❤️❤️"
     },
     {
      "likes": 1,
      "posted": "2026-10-01T05:47:16Z",
      "text": "lol[Twin hearts]"
     },
     {
      "likes": 1,
      "posted": "2026-10-01T01:20:19Z",
      "replies": 1,
      "text": "good idea I can't sleep at all 😳"
     },
     {
      "likes": 2,
      "posted": "2026-09-30T21:16:54Z",
      "text": "I love this sounds rain helps me to drift off peacefully 🙏🏻🙏🏻thnk you"
     },
     {
      "likes": 2,
      "posted": "2026-09-30T22:41:23Z",
      "text": "God that would drive me mad 😁"
     },
     {
      "likes": 3,
      "posted": "2026-09-30T20:33:16Z",
      "text": "Love this Definitely relaxing"
     },
     {
      "likes": 1,
      "posted": "2026-09-30T22:51:54Z",
      "text": "I really like and need this sound"
     },
     {
      "likes": 1,
      "posted": "2026-10-01T01:41:02Z",
      "text": "This is heavy rain.. gives me anxiety for flooding season 😂"
     },
     {
      "likes": 1,
      "posted": "2026-10-01T04:57:02Z",
      "text": "damn, it's so calm 🥰🥰🥰"
     },
     {
      "likes": 1,
      "posted": "2026-09-30T20:07:42Z",
      "text": "[Heartwarming][Heartwarming][Heartwarming]Love this"
     },
     {
      "likes": 1,
      "posted": "2026-09-30T22:09:35Z",
      "text": "What comes to mind is a pan deepfrying something😔"
     },
     {
      "likes": 0,
      "posted": "2026-10-01T00:32:30Z",
      "text": "the nature white noise flooded my home.."
     },
     {
      "likes": 0,
      "posted": "2026-10-05T11:25:25Z",
      "text": "M"
     },
     {
      "likes": 0,
      "posted": "2026-10-01T05:23:00Z",
      "text": "Wow! Need to stay up and check the damage!😊😊😊😊👍"
     },
     {
      "likes": 0,
      "posted": "2026-10-01T04:47:03Z",
      "text": "We are travelling to the city, unfortunately we live very far away from it\n."
     },
     {
      "likes": 0,
      "posted": "2026-10-08T05:48:18Z",
      "text": "Kim"
     },
     {
      "likes": 0,
      "posted": "2026-10-01T02:24:02Z",
      "text": "Sleep 💤"
     },
     {
      "likes": 0,
      "posted": "2026-10-01T00:20:59Z",
      "text": "Love this!"
     },
     {
      "likes": 0,
      "posted": "2026-10-01T03:19:42Z",
      "text": "Thank u"
     },
     {
      "likes": 0,
      "posted": "2026-10-01T05:43:18Z",
      "text": "🥰🥰"
     },
     {
      "likes": 0,
      "posted": "2026-10-01T03:11:35Z",
      "text": "Would be nice if you guys included the visuals with the sounds."
     },
     {
      "likes": 0,
      "posted": "2026-10-01T01:26:56Z",
      "text": "let me try you...😭"
     },
     {
      "likes": 0,
      "posted": "2026-10-01T14:26:32Z",
      "text": ""
     },
     {
      "likes": 0,
      "posted": "2026-10-05T14:37:56Z",
      "text": "M"
     },
     {
      "likes": 0,
      "posted": "2026-10-01T03:20:19Z",
      "text": "heaven"
     },
     {
      "likes": 0,
      "posted": "2026-10-01T07:49:10Z",
      "text": "how do you do a loop"
     },
     {
      "likes": 0,
      "posted": "2026-10-01T04:52:33Z",
      "text": "So calming feels fantastic and it’s so beautiful"
     },
     {
      "likes": 0,
      "posted": "2026-10-01T12:17:26Z",
      "text": "🥰"
     },
     {
      "likes": 0,
      "posted": "2026-10-02T13:39:24Z",
      "text": "For sure"
     },
     {
      "likes": 0,
      "posted": "2026-10-08T10:10:05Z",
      "text": "K"
     },
     {
      "likes": 0,
      "posted": "2026-10-01T10:03:19Z",
      "text": "Thank you I’m going to"
     },
     {
      "likes": 0,
      "posted": "2026-10-01T02:29:26Z",
      "text": "Beautiful"
     },
     {
      "likes": 0,
      "posted": "2026-10-01T00:34:40Z",
      "text": "right a 100%"
     },
     {
      "likes": 0,
      "posted": "2026-09-30T20:47:49Z",
      "text": "Lindo"
     }
    ],
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      "caption": "True. Track your sleep with SOMNR App #sleep #sleep",
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    "path": "/graphics/for-app-marketing-agencies/v-7680983979729751317.webp",
    "imgWidth": 360,
    "imgHeight": 640
   }
  },
  {
   "retrievedOn": "2026-10-10",
   "tool": "video_detail",
   "arguments": {
    "aweme_id": "7682874956593597726",
    "via": "scripts/thumbs.py video"
   },
   "result": {
    "id": "7682874956593597726",
    "href": "https://www.tiktok.com/@headspace/photo/7682874956593597726",
    "creator": "headspace",
    "verified": true,
    "caption": "How we spent one of the last weekends of summer (away from screens) 🫶 #mentalhealth #mindfulness #doomscrolling #analoghobbies #screenfree",
    "views": 4100000,
    "likes": 2622,
    "saves": 709,
    "comments": 17,
    "posted": "2026-09-07T19:18:58Z",
    "path": "/graphics/for-app-marketing-agencies/v-7682874956593597726.webp",
    "imgWidth": 360,
    "imgHeight": 480
   }
  },
  {
   "retrievedOn": "2026-10-10",
   "tool": "video_detail",
   "arguments": {
    "aweme_id": "7686925276667825422",
    "via": "scripts/thumbs.py video"
   },
   "result": {
    "id": "7686925276667825422",
    "href": "https://www.tiktok.com/@headspace/video/7686925276667825422",
    "creator": "headspace",
    "verified": true,
    "caption": "Save this for the next time you find yourself counting sheep in attempt to fall asleep. 💤 #mentalhealth #mindfulness #breathingexercise #sleep",
    "views": 4064,
    "likes": 193,
    "saves": 84,
    "comments": 3,
    "posted": "2026-09-18T17:16:15Z",
    "path": "/graphics/for-app-marketing-agencies/v-7686925276667825422.webp",
    "imgWidth": 360,
    "imgHeight": 640
   }
  },
  {
   "retrievedOn": "2026-10-10",
   "tool": "video_detail",
   "arguments": {
    "aweme_id": "7693601732995075350",
    "via": "scripts/thumbs.py video"
   },
   "result": {
    "id": "7693601732995075350",
    "href": "https://www.tiktok.com/@insighttimer/photo/7693601732995075350",
    "creator": "insighttimer",
    "verified": true,
    "caption": "You don't have to feel ready. You only have to begin, and the rest tends to follow.",
    "views": 1421,
    "likes": 32,
    "saves": 3,
    "comments": 0,
    "posted": "2026-10-06T17:04:09Z",
    "path": "/graphics/for-app-marketing-agencies/v-7693601732995075350.webp",
    "imgWidth": 360,
    "imgHeight": 450
   }
  }
 ],
 "summary": {
  "thresholds": {
   "savesPerViews": 1000,
   "note": "saves per 1,000 views = 1000 x saves / views; thresholds of 10,000 and 100,000 views; accounts under 1,000 followers",
   "views10k": 10000,
   "views100k": 100000,
   "followers1k": 1000
  },
  "labelRule": "Typed searches only, all under 1M. Left out: \"sleep sounds and noise aids\" (descriptive group wording, same figures as \"Sleep sounds\"), \"For You Page apps\", \"free likes app usage guide\", \"iPad apps and uses for women\", \"yoga and meditation videos\" (over 1M, or grouped wording), and off-topic results for \"calm app\" (other apps, captions, TV titles).",
  "calm": {
   "followers": 1139821,
   "videos": 1553,
   "likes": 7312710,
   "last30": {
    "posts": 30,
    "firstPost": "2026-08-12",
    "lastPost": "2026-10-07",
    "medianViews": 25900.0,
    "bestViews": 291400,
    "postsOver10k": 26,
    "postsOver100k": 4,
    "medianSavesPer1kViews": 8.5,
    "medianLikesPer1kViews": 37.39,
    "medianLengthSec": 28.0,
    "photoPosts": 0
   },
   "split": {
    "method": "caption mentions sleep, sound, noise, rain, bed, nervous or music",
    "sleepSoundPosts": {
     "posts": 16,
     "firstPost": "2026-08-13",
     "lastPost": "2026-10-07",
     "medianViews": 36500.0,
     "bestViews": 291400,
     "postsOver10k": 14,
     "postsOver100k": 4,
     "medianSavesPer1kViews": 9.66,
     "medianLikesPer1kViews": 31.53,
     "medianLengthSec": 34.5,
     "photoPosts": 0
    },
    "otherPosts": {
     "posts": 14,
     "firstPost": "2026-08-12",
     "lastPost": "2026-10-03",
     "medianViews": 15400.0,
     "bestViews": 52600,
     "postsOver10k": 12,
     "postsOver100k": 0,
     "medianSavesPer1kViews": 6.67,
     "medianLikesPer1kViews": 43.2,
     "medianLengthSec": 10.5,
     "photoPosts": 0
    }
   },
   "displayRounding": {
    "sleepSoundSavesPer1k": "9.7 (9.66 rounded)",
    "otherSavesPer1k": "6.7 (6.67 rounded)"
   },
   "postsOf55sOrMore": 8,
   "topSavesPer1k": {
    "id": "7680983979729751317",
    "views": 133100,
    "saves": 1835,
    "savesPer1k": 13.8
   },
   "topPost": {
    "id": "7691420449397361972",
    "views": 291400,
    "likes": 8925,
    "saves": 2912,
    "savesPer1k": 9.99,
    "lengthSec": 29
   },
   "calmAppSearch": "None of the 20 topics TikTok returned for \"calm app\" was a search for the Calm app by name; \"Calm noises\" (260,478, 0 videos) and \"calm audios\" (249,125, 0 videos) are filed under Audio/BGM."
  },
  "headspace": {
   "followers": 1761594,
   "videos": 1260,
   "likes": 12216710,
   "last30": {
    "posts": 30,
    "firstPost": "2026-08-23",
    "lastPost": "2026-10-10",
    "medianViews": 2235.5,
    "bestViews": 4100000,
    "postsOver10k": 4,
    "postsOver100k": 4,
    "medianSavesPer1kViews": 3.13,
    "medianLikesPer1kViews": 25.34,
    "medianLengthSec": 20,
    "photoPosts": 9
   },
   "lowLikePosts": [
    {
     "id": "7694016158873341215",
     "views": 366100,
     "likes": 106,
     "likesPer1k": 0.29
    },
    {
     "id": "7693247821360729375",
     "views": 615100,
     "likes": 137,
     "likesPer1k": 0.22
    },
    {
     "id": "7692089911612017950",
     "views": 499600,
     "likes": 155,
     "likesPer1k": 0.31
    },
    {
     "id": "7682874956593597726",
     "views": 4100000,
     "likes": 2621,
     "likesPer1k": 0.64
    }
   ],
   "topPostDisplay": "4.1M views (4,100,000), photo post, 7 Sep 2026",
   "otherPosts": {
    "posts": 25,
    "firstPost": "2026-08-23",
    "lastPost": "2026-10-08",
    "medianViews": 2194,
    "bestViews": 4064,
    "postsOver10k": 0,
    "postsOver100k": 0,
    "medianSavesPer1kViews": 3.5,
    "medianLikesPer1kViews": 26.68,
    "medianLengthSec": 20,
    "photoPosts": 8
   },
   "otherPostsNote": "the other 25 posts, leaving out one posted on 10 Oct with 2 views",
   "calmVsHeadspaceMedianRatio": 11.6,
   "displayRounding": {
    "medianViews": "2,236 (2,235.5 rounded)",
    "medianSavesPer1k": "3.1 (3.13 rounded)",
    "otherLikesPer1k": "26.7 (26.68 rounded)"
   }
  },
  "insightTimer": {
   "followers": 3626,
   "videos": 256,
   "last20": {
    "posts": 20,
    "firstPost": "2026-07-16",
    "lastPost": "2026-10-08",
    "medianViews": 544.5,
    "bestViews": 1421,
    "postsOver10k": 0,
    "postsOver100k": 0,
    "medianSavesPer1kViews": 2.53,
    "medianLikesPer1kViews": 24.21,
    "medianLengthSec": 8,
    "photoPosts": 9
   },
   "displayRounding": {
    "medianViews": "545 (544.5 rounded)",
    "medianSavesPer1k": "2.5 (2.53 rounded)"
   }
  },
  "sleepSearches": [
   {
    "search": "fan and rain sounds to sleep",
    "searches7d": 294070,
    "videos": 0
   },
   {
    "search": "sleeping rain sounds",
    "searches7d": 267626,
    "videos": 0
   },
   {
    "search": "Calm noises",
    "searches7d": 260478,
    "videos": 0
   },
   {
    "search": "calm audios",
    "searches7d": 249125,
    "videos": 0
   },
   {
    "search": "sleeping sounds for sleep",
    "searches7d": 246424,
    "videos": 723
   },
   {
    "search": "sleep raining sounds",
    "searches7d": 188118,
    "videos": 0
   },
   {
    "search": "white sounds to sleep",
    "searches7d": 176311,
    "videos": 0
   },
   {
    "search": "Sleep sounds",
    "searches7d": 172117,
    "videos": 870
   },
   {
    "search": "water sounds for sleep",
    "searches7d": 113634,
    "videos": 836
   }
  ],
  "sleepZeroVideo": 6,
  "meditationSearches": [
   {
    "search": "meditation benefits",
    "searches7d": 319604,
    "videos": 851
   },
   {
    "search": "how to meditate with adhd",
    "searches7d": 299710,
    "videos": 0
   },
   {
    "search": "calming meditation",
    "searches7d": 290970,
    "videos": 1136
   },
   {
    "search": "how to start meditating",
    "searches7d": 191619,
    "videos": 757
   },
   {
    "search": "morning meditation",
    "searches7d": 169850,
    "videos": 1168
   }
  ],
  "sleepingSounds180d": {
   "monthlyMedians": {
    "2026-04": {
     "days": 18,
     "medianDaily": 953414.0
    },
    "2026-05": {
     "days": 31,
     "medianDaily": 986290
    },
    "2026-06": {
     "days": 30,
     "medianDaily": 1068481.5
    },
    "2026-07": {
     "days": 31,
     "medianDaily": 756156
    },
    "2026-08": {
     "days": 31,
     "medianDaily": 821909
    },
    "2026-09": {
     "days": 30,
     "medianDaily": 542459.5
    },
    "2026-10": {
     "days": 10,
     "medianDaily": 227071.0
    }
   },
   "peak": {
    "date": "2026-08-16",
    "popularity": 2432851
   },
   "latest": {
    "date": "2026-10-10",
    "popularity": 246423
   },
   "monthlyDisplay": "Apr* 953K (18 days), May 986K, Jun 1.07M, Jul 756K, Aug 822K, Sep 542K, Oct* 227K (10 days)"
  },
  "sleepingSoundsDemographics": {
   "age": {
    "35+": 54.7,
    "25-34": 19.9,
    "others": 11.9,
    "18-24": 9.6,
    "4-15": 2.6,
    "16-17": 1.3
   },
   "gender": {
    "female": 51.6,
    "male": 29.0,
    "unknown": 19.4
   },
   "location": {
    "United States of America": 100.0,
    "Sweden": 0.0,
    "Malta": 0.0,
    "Denmark": 0.0,
    "Bulgaria": 0.0
   }
  },
  "comments": {
   "read": 50,
   "total": 111,
   "themes": {
    "sound preference (thunder wanted or disliked, heavier rain)": [
     "I need a big thunderstorm (20 likes, most-liked)",
     "doesn't like thunder storms (13 likes)"
    ],
    "bathroom jokes": "3 comments say the rain makes them need the toilet",
    "sounds like frying": "2 comments, the larger with 8 likes",
    "requests": "a spookier version, visuals with the sounds, how to loop the video",
    "app loyalty": "1 comment says they have used the Calm app almost every day since 2022 (3 likes)"
   }
  },
  "sleepAppVideos": {
   "videos": 20,
   "fromAccountsUnder1000Followers": 14,
   "bestViewsUnder1000": 915600,
   "bestUnder1000Followers": 147,
   "captionsNamingSOMNR": 7,
   "medianLengthSec": 14.0,
   "atOrUnder15s": 11,
   "medianViews": 24400.0,
   "postedIn2026": 16,
   "taggedAd": 1,
   "somnrAccounts": 2,
   "somnrNote": "the 7 SOMNR captions came from 2 accounts and all use the line Track your sleep with SOMNR App",
   "topThreeUnder1000": [
    915600,
    809000,
    650400
   ]
  },
  "economics": {
   "creditPerCall": "Each lookup uses one credit (tokconnect.com/pricing/, checked 10 Oct 2026); failed lookups are not charged",
   "auditCalls": 7,
   "auditCallList": [
    "user_profile",
    "creator_posts",
    "search_topics calm app",
    "search_topics sleep sounds",
    "search_popularity",
    "audience_demographics",
    "video_comments"
   ],
   "pageResearchCalls": 13,
   "imageCalls": 6,
   "plans": [
    {
     "plan": "Starter",
     "usdPerMonth": 49,
     "credits": 500,
     "auditsPerMonth": 71,
     "fullPageRunsPerMonth": 38
    },
    {
     "plan": "Growth",
     "usdPerMonth": 99,
     "credits": 2000,
     "auditsPerMonth": 285,
     "fullPageRunsPerMonth": 153
    },
    {
     "plan": "Pro",
     "usdPerMonth": 199,
     "credits": 8000,
     "auditsPerMonth": 1142,
     "fullPageRunsPerMonth": 615
    }
   ],
   "scenarios": [
    {
     "clients": 10,
     "auditsPerClientPerMonth": 4,
     "credits": 280,
     "fits": "Starter (500)"
    },
    {
     "clients": 50,
     "auditsPerClientPerMonth": 4,
     "credits": 1400,
     "fits": "Growth (2,000)"
    },
    {
     "clients": 100,
     "auditsPerClientPerMonth": 4,
     "credits": 2800,
     "fits": "Pro (8,000)"
    }
   ],
   "free": "50 free credits, no card = 7 audits (50 // 7)",
   "freeAudits": 7
  },
  "images": [
   {
    "brand": "calm",
    "href": "https://www.tiktok.com/@calm/video/7691420449397361972",
    "views": 291400,
    "posted": "2026-09-30"
   },
   {
    "brand": "calm",
    "href": "https://www.tiktok.com/@calm/video/7679576796358020373",
    "views": 167500,
    "posted": "2026-08-29"
   },
   {
    "brand": "calm",
    "href": "https://www.tiktok.com/@calm/video/7680983979729751317",
    "views": 133100,
    "posted": "2026-09-02"
   },
   {
    "brand": "headspace",
    "href": "https://www.tiktok.com/@headspace/photo/7682874956593597726",
    "views": 4100000,
    "posted": "2026-09-07"
   },
   {
    "brand": "headspace",
    "href": "https://www.tiktok.com/@headspace/video/7686925276667825422",
    "views": 4064,
    "posted": "2026-09-18"
   },
   {
    "brand": "insighttimer",
    "href": "https://www.tiktok.com/@insighttimer/photo/7693601732995075350",
    "views": 1421,
    "posted": "2026-10-06"
   }
  ]
 },
 "officialFacts": [
  {
   "url": "https://tokconnect.com/pricing/",
   "checkedOn": "2026-10-10",
   "quote": "Starter $49 per month, 500 credits / month; Growth $99 per month, 2,000 credits / month; Pro $199 per month, 8,000 credits / month."
  },
  {
   "url": "https://tokconnect.com/pricing/",
   "checkedOn": "2026-10-10",
   "quote": "The 50 free credits are a one-time allowance and do not refill."
  },
  {
   "url": "https://tokconnect.com/pricing/",
   "checkedOn": "2026-10-10",
   "quote": "Each lookup uses one credit, whether it returns one result or twenty."
  },
  {
   "url": "https://tokconnect.com/pricing/",
   "checkedOn": "2026-10-10",
   "quote": "A lookup that fails isn't charged: its credit goes back to your balance."
  },
  {
   "url": "https://tokconnect.com/pricing/",
   "checkedOn": "2026-10-10",
   "quote": "Running research across clients, campaigns or a whole team?",
   "note": "No seat or team-member limit is listed on any plan."
  }
 ]
}