{
 "retrievedOn": "2026-09-30",
 "page": "/guides/average-tiktok-views/",
 "sources": [
  "/evidence/tiktok-engagement-rate-calculator-sample.json (58 creators, pulled 21 September 2026)",
  "/evidence/average-tiktok-views-sample.json (16 accounts, pulled 30 September 2026)"
 ],
 "method": "Two samples combined. (1) The 21 September 2026 engagement-rate sample: the first 10 accounts TikTok user search returned for six niche keywords (fitness, cooking, personal finance, skincare, small business, comedy), last 10 posts each; follower counts from user_profile (rounded). (2) A 30 September 2026 pull of 16 smaller accounts from four niche searches (crochet, home baker, nail tech, book review), picked by follower band, last 10 posts each; follower counts from search_users. Posts less than 48 hours old at pull time are dropped because they are still collecting views; for sample 1 the pull time is taken as the newest post's timestamp, so a few near-48-hour posts may remain. Pinned posts are dropped from sample 2 (sample 1 did not record pins). Creators need at least 3 remaining posts. Views are TikTok's public play count. Bands use followers at pull time. Pooled figures treat every post equally; creator medians take each account's median post first. This is a sample of accounts TikTok search surfaced, skewed toward larger accounts in sample 1 and toward South Asian home bakers in the small bands of sample 2. It is not a census and does not represent brand accounts, ads or any single country.",
 "totals": {
  "creatorsPulled": 74,
  "creatorsIncluded": 70,
  "postsPulled": 727,
  "postsUsed": 625,
  "postsUnder48hDropped": 95,
  "pinnedDropped": 5,
  "creatorsExcludedTooFewPosts": [
   "royacomedy",
   "comedycentralla",
   "distritocomediaof",
   "book.review386"
  ]
 },
 "byBand": {
  "under 1k": {
   "creators": 6,
   "creatorsSampleA": 3,
   "creatorsSampleB": 3,
   "posts": 57,
   "medianViewsPerPost": 275,
   "postsQ1": 146,
   "postsQ3": 585,
   "postsP90": 895,
   "lowestPost": 90,
   "highestPost": 3326,
   "medianOfCreatorMedians": 300,
   "creatorMedianRange": [
    141,
    1008
   ],
   "shareOfPostsUnder1000Pct": 91.2,
   "shareOfPostsAtLeast1000Pct": 8.8,
   "shareOfPostsUnder500Pct": 71.9,
   "shareOfPostsAtLeast10000Pct": 0.0,
   "creatorsWithMedianUnder1000": 5,
   "medianViewsAsPctOfFollowers": 187.2,
   "pctOfFollowersQ1": 113.6,
   "pctOfFollowersQ3": 242.4,
   "medianFollowers": 153,
   "meanViewsPerPost": 450
  },
  "1k to 10k": {
   "creators": 7,
   "creatorsSampleA": 2,
   "creatorsSampleB": 5,
   "posts": 57,
   "medianViewsPerPost": 257,
   "postsQ1": 186,
   "postsQ3": 834,
   "postsP90": 1208,
   "lowestPost": 112,
   "highestPost": 702300,
   "medianOfCreatorMedians": 258,
   "creatorMedianRange": [
    137,
    295800
   ],
   "shareOfPostsUnder1000Pct": 80.7,
   "shareOfPostsAtLeast1000Pct": 19.3,
   "shareOfPostsUnder500Pct": 64.9,
   "shareOfPostsAtLeast10000Pct": 5.3,
   "creatorsWithMedianUnder1000": 6,
   "medianViewsAsPctOfFollowers": 10.0,
   "pctOfFollowersQ1": 9.4,
   "pctOfFollowersQ3": 31.1,
   "medianFollowers": 2717,
   "meanViewsPerPost": 19041
  },
  "10k to 100k": {
   "creators": 12,
   "creatorsSampleA": 7,
   "creatorsSampleB": 5,
   "posts": 108,
   "medianViewsPerPost": 9346,
   "postsQ1": 2650,
   "postsQ3": 33450,
   "postsP90": 295590,
   "lowestPost": 84,
   "highestPost": 3200000,
   "medianOfCreatorMedians": 10586,
   "creatorMedianRange": [
    333,
    1100000
   ],
   "shareOfPostsUnder1000Pct": 13.9,
   "shareOfPostsAtLeast1000Pct": 86.1,
   "shareOfPostsUnder500Pct": 13.0,
   "shareOfPostsAtLeast10000Pct": 49.1,
   "creatorsWithMedianUnder1000": 1,
   "medianViewsAsPctOfFollowers": 39.0,
   "pctOfFollowersQ1": 20.3,
   "pctOfFollowersQ3": 98.6,
   "medianFollowers": 16934,
   "meanViewsPerPost": 135355
  },
  "100k to 1M": {
   "creators": 19,
   "creatorsSampleA": 17,
   "creatorsSampleB": 2,
   "posts": 171,
   "medianViewsPerPost": 27600,
   "postsQ1": 5580,
   "postsQ3": 114450,
   "postsP90": 357100,
   "lowestPost": 288,
   "highestPost": 4300000,
   "medianOfCreatorMedians": 20200,
   "creatorMedianRange": [
    832,
    933700
   ],
   "shareOfPostsUnder1000Pct": 4.7,
   "shareOfPostsAtLeast1000Pct": 95.3,
   "shareOfPostsUnder500Pct": 0.6,
   "shareOfPostsAtLeast10000Pct": 65.5,
   "creatorsWithMedianUnder1000": 1,
   "medianViewsAsPctOfFollowers": 5.2,
   "pctOfFollowersQ1": 2.1,
   "pctOfFollowersQ3": 19.1,
   "medianFollowers": 310200,
   "meanViewsPerPost": 188415
  },
  "over 1M": {
   "creators": 26,
   "creatorsSampleA": 26,
   "creatorsSampleB": 0,
   "posts": 232,
   "medianViewsPerPost": 173750,
   "postsQ1": 29650,
   "postsQ3": 871800,
   "postsP90": 5680000,
   "lowestPost": 1930,
   "highestPost": 168300000,
   "medianOfCreatorMedians": 128625,
   "creatorMedianRange": [
    4936,
    39650000
   ],
   "shareOfPostsUnder1000Pct": 0.0,
   "shareOfPostsAtLeast1000Pct": 100.0,
   "shareOfPostsUnder500Pct": 0.0,
   "shareOfPostsAtLeast10000Pct": 90.9,
   "creatorsWithMedianUnder1000": 0,
   "medianViewsAsPctOfFollowers": 4.1,
   "pctOfFollowersQ1": 0.5,
   "pctOfFollowersQ3": 18.4,
   "medianFollowers": 3000000,
   "meanViewsPerPost": 4025662
  },
  "under 10k": {
   "creators": 13,
   "creatorsSampleA": 5,
   "creatorsSampleB": 8,
   "posts": 114,
   "medianViewsPerPost": 271,
   "postsQ1": 161,
   "postsQ3": 690,
   "postsP90": 1098,
   "lowestPost": 90,
   "highestPost": 702300,
   "medianOfCreatorMedians": 258,
   "creatorMedianRange": [
    137,
    295800
   ],
   "shareOfPostsUnder1000Pct": 86.0,
   "shareOfPostsAtLeast1000Pct": 14.0,
   "shareOfPostsUnder500Pct": 68.4,
   "shareOfPostsAtLeast10000Pct": 2.6,
   "creatorsWithMedianUnder1000": 11,
   "medianViewsAsPctOfFollowers": 55.4,
   "pctOfFollowersQ1": 10.0,
   "pctOfFollowersQ3": 222.9,
   "medianFollowers": 1669,
   "meanViewsPerPost": 9746
  },
  "all": {
   "creators": 70,
   "creatorsSampleA": 55,
   "creatorsSampleB": 15,
   "posts": 625,
   "medianViewsPerPost": 20500,
   "postsQ1": 2360,
   "postsQ3": 198200,
   "postsP90": 1300000,
   "lowestPost": 84,
   "highestPost": 168300000,
   "medianOfCreatorMedians": 18631,
   "creatorMedianRange": [
    137,
    39650000
   ],
   "shareOfPostsUnder1000Pct": 19.4,
   "shareOfPostsAtLeast1000Pct": 80.6,
   "shareOfPostsUnder500Pct": 14.9,
   "shareOfPostsAtLeast10000Pct": 60.6,
   "creatorsWithMedianUnder1000": 13,
   "medianViewsAsPctOfFollowers": 12.3,
   "pctOfFollowersQ1": 3.0,
   "pctOfFollowersQ3": 45.9,
   "medianFollowers": 380300,
   "meanViewsPerPost": 1571043
  }
 },
 "thousandViewsPercentileByBand": {
  "under 1k": {
   "postsBelow1000Pct": 91.2
  },
  "1k to 10k": {
   "postsBelow1000Pct": 80.7
  },
  "10k to 100k": {
   "postsBelow1000Pct": 13.9
  },
  "100k to 1M": {
   "postsBelow1000Pct": 4.7
  },
  "over 1M": {
   "postsBelow1000Pct": 0.0
  },
  "under 10k": {
   "postsBelow1000Pct": 86.0
  },
  "all": {
   "postsBelow1000Pct": 19.4
  }
 },
 "smallAccountsFreshPullByRegion": {
  "US_or_Europe": [
   {
    "handle": "nails.by.narie",
    "region": "US",
    "followers": 405,
    "medianViews": 1008.0
   },
   {
    "handle": "georgiana.kiss",
    "region": "AT",
    "followers": 2189,
    "medianViews": 954.5
   },
   {
    "handle": "dmu.laa_nailzz",
    "region": "US",
    "followers": 4634,
    "medianViews": 862.5
   }
  ],
  "South_Asia": [
   {
    "handle": "homebaker27",
    "region": "PK",
    "followers": 70,
    "medianViews": 156
   },
   {
    "handle": "home.bakers47",
    "region": "PK",
    "followers": 20,
    "medianViews": 385.5
   },
   {
    "handle": "home_bakers",
    "region": "PK",
    "followers": 4296,
    "medianViews": 137
   },
   {
    "handle": "book.review.with",
    "region": "LK",
    "followers": 2139,
    "medianViews": 198
   },
   {
    "handle": "homebakers_89",
    "region": "BD",
    "followers": 2717,
    "medianViews": 258.5
   }
  ]
 },
 "perCreator": [
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "eresfitness",
   "niche": "fitness",
   "region": null,
   "followers": 6800000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 2,
   "pinnedDropped": 0,
   "postsUsed": 8,
   "medianViews": 34250.0,
   "medianViewsAsPctOfFollowers": 0.5,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "sjbody",
   "niche": "fitness",
   "region": null,
   "followers": 7600000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 2,
   "pinnedDropped": 0,
   "postsUsed": 8,
   "medianViews": 17561.5,
   "medianViewsAsPctOfFollowers": 0.2,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "gymfts",
   "niche": "fitness",
   "region": null,
   "followers": 3100000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 1,
   "pinnedDropped": 0,
   "postsUsed": 9,
   "medianViews": 64700,
   "medianViewsAsPctOfFollowers": 2.1,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "aussiefitness",
   "niche": "fitness",
   "region": null,
   "followers": 4500000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 1031450.0,
   "medianViewsAsPctOfFollowers": 22.9,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "fitnessgirl788",
   "niche": "fitness",
   "region": null,
   "followers": 2900000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 388500.0,
   "medianViewsAsPctOfFollowers": 13.4,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "fitnesslabo",
   "niche": "fitness",
   "region": null,
   "followers": 2900000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 559300.0,
   "medianViewsAsPctOfFollowers": 19.3,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "fritzfitness2",
   "niche": "fitness",
   "region": null,
   "followers": 4900000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 765000.0,
   "medianViewsAsPctOfFollowers": 15.6,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "aleestefaniafitness",
   "niche": "fitness",
   "region": null,
   "followers": 2300000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 1,
   "pinnedDropped": 0,
   "postsUsed": 9,
   "medianViews": 20500,
   "medianViewsAsPctOfFollowers": 0.9,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "fitness_play_",
   "niche": "fitness",
   "region": null,
   "followers": 2000000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 2,
   "pinnedDropped": 0,
   "postsUsed": 8,
   "medianViews": 4936.0,
   "medianViewsAsPctOfFollowers": 0.2,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "fitness.usa3",
   "niche": "fitness",
   "region": null,
   "followers": 966900,
   "band": "100k to 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 2,
   "pinnedDropped": 0,
   "postsUsed": 8,
   "medianViews": 4880.5,
   "medianViewsAsPctOfFollowers": 0.5,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "cooking_with.kian",
   "niche": "cooking",
   "region": null,
   "followers": 2900000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 1350000.0,
   "medianViewsAsPctOfFollowers": 46.6,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "cooking__alone",
   "niche": "cooking",
   "region": null,
   "followers": 11000,
   "band": "10k to 100k",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 1223.5,
   "medianViewsAsPctOfFollowers": 11.1,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "cookingwithlynja",
   "niche": "cooking",
   "region": null,
   "followers": 22200000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 39650000.0,
   "medianViewsAsPctOfFollowers": 178.6,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "royalcookingvictoria",
   "niche": "cooking",
   "region": null,
   "followers": 2500000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 680200.0,
   "medianViewsAsPctOfFollowers": 27.2,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "cookwithzuribellarose",
   "niche": "cooking",
   "region": null,
   "followers": 3755,
   "band": "1k to 10k",
   "postsPulled": 3,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 3,
   "medianViews": 295800,
   "medianViewsAsPctOfFollowers": 7877.5,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "cookingwlthfred",
   "niche": "cooking",
   "region": null,
   "followers": 3400000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 1,
   "pinnedDropped": 0,
   "postsUsed": 9,
   "medianViews": 173300,
   "medianViewsAsPctOfFollowers": 5.1,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "cooking_recipescr",
   "niche": "cooking",
   "region": null,
   "followers": 2000000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 6,
   "pinnedDropped": 0,
   "postsUsed": 4,
   "medianViews": 70850.0,
   "medianViewsAsPctOfFollowers": 3.5,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "cooking.993",
   "niche": "cooking",
   "region": null,
   "followers": 216600,
   "band": "100k to 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 831.5,
   "medianViewsAsPctOfFollowers": 0.4,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "cookingbomb",
   "niche": "cooking",
   "region": null,
   "followers": 2900000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 102450.0,
   "medianViewsAsPctOfFollowers": 3.5,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "andrescooking",
   "niche": "cooking",
   "region": null,
   "followers": 2000000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 230750.0,
   "medianViewsAsPctOfFollowers": 11.5,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "user6939691553257",
   "niche": "personal finance",
   "region": null,
   "followers": 116800,
   "band": "100k to 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 254900.0,
   "medianViewsAsPctOfFollowers": 218.2,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "mckenzie.mack",
   "niche": "personal finance",
   "region": null,
   "followers": 203100,
   "band": "100k to 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 1,
   "pinnedDropped": 0,
   "postsUsed": 9,
   "medianViews": 7017,
   "medianViewsAsPctOfFollowers": 3.5,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "humphreytalks",
   "niche": "personal finance",
   "region": null,
   "followers": 3400000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 15650.0,
   "medianViewsAsPctOfFollowers": 0.5,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "ashallaboutmoney",
   "niche": "personal finance",
   "region": null,
   "followers": 646700,
   "band": "100k to 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 1,
   "pinnedDropped": 0,
   "postsUsed": 9,
   "medianViews": 10800,
   "medianViewsAsPctOfFollowers": 1.7,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "moneycoachdave",
   "niche": "personal finance",
   "region": null,
   "followers": 120900,
   "band": "100k to 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 1,
   "pinnedDropped": 0,
   "postsUsed": 9,
   "medianViews": 20200,
   "medianViewsAsPctOfFollowers": 16.7,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "personalfinanceclub",
   "niche": "personal finance",
   "region": null,
   "followers": 156200,
   "band": "100k to 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 14750.0,
   "medianViewsAsPctOfFollowers": 9.4,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "daveramsey",
   "niche": "personal finance",
   "region": null,
   "followers": 3300000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 1,
   "pinnedDropped": 0,
   "postsUsed": 9,
   "medianViews": 154800,
   "medianViewsAsPctOfFollowers": 4.7,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "asap.kristy",
   "niche": "personal finance",
   "region": null,
   "followers": 266400,
   "band": "100k to 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 1,
   "pinnedDropped": 0,
   "postsUsed": 9,
   "medianViews": 24900,
   "medianViewsAsPctOfFollowers": 9.3,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "alex.petrakieva",
   "niche": "personal finance",
   "region": null,
   "followers": 527400,
   "band": "100k to 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 3,
   "pinnedDropped": 0,
   "postsUsed": 7,
   "medianViews": 27600,
   "medianViewsAsPctOfFollowers": 5.2,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "andeesdays",
   "niche": "personal finance",
   "region": null,
   "followers": 18000,
   "band": "10k to 100k",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 25800.0,
   "medianViewsAsPctOfFollowers": 143.3,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "melvinahusyanti96",
   "niche": "skincare",
   "region": null,
   "followers": 11300000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 2,
   "pinnedDropped": 0,
   "postsUsed": 8,
   "medianViews": 3450000.0,
   "medianViewsAsPctOfFollowers": 30.5,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "skincare..011",
   "niche": "skincare",
   "region": null,
   "followers": 639700,
   "band": "100k to 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 1,
   "pinnedDropped": 0,
   "postsUsed": 9,
   "medianViews": 933700,
   "medianViewsAsPctOfFollowers": 146.0,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "skincare359",
   "niche": "skincare",
   "region": null,
   "followers": 234900,
   "band": "100k to 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 69700.0,
   "medianViewsAsPctOfFollowers": 29.7,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "bubble",
   "niche": "skincare",
   "region": null,
   "followers": 4100000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 2,
   "pinnedDropped": 0,
   "postsUsed": 8,
   "medianViews": 15550.0,
   "medianViewsAsPctOfFollowers": 0.4,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "skincarees",
   "niche": "skincare",
   "region": null,
   "followers": 450400,
   "band": "100k to 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 91150.0,
   "medianViewsAsPctOfFollowers": 20.2,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "naturalbeautyguide",
   "niche": "skincare",
   "region": null,
   "followers": 73800,
   "band": "10k to 100k",
   "postsPulled": 10,
   "postsUnder48hDropped": 5,
   "pinnedDropped": 0,
   "postsUsed": 5,
   "medianViews": 19700,
   "medianViewsAsPctOfFollowers": 26.7,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "songofskin",
   "niche": "skincare",
   "region": null,
   "followers": 1400000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 1,
   "pinnedDropped": 0,
   "postsUsed": 9,
   "medianViews": 183800,
   "medianViewsAsPctOfFollowers": 13.1,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "skincaredungcach.byson",
   "niche": "skincare",
   "region": null,
   "followers": 623200,
   "band": "100k to 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 112650.0,
   "medianViewsAsPctOfFollowers": 18.1,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "ongiel",
   "niche": "skincare",
   "region": null,
   "followers": 494500,
   "band": "100k to 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 1,
   "pinnedDropped": 0,
   "postsUsed": 9,
   "medianViews": 15500,
   "medianViewsAsPctOfFollowers": 3.1,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "smallbusinessuk",
   "niche": "small business",
   "region": null,
   "followers": 30100,
   "band": "10k to 100k",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 9042.5,
   "medianViewsAsPctOfFollowers": 30.0,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "small.business766",
   "niche": "small business",
   "region": null,
   "followers": 813,
   "band": "under 1k",
   "postsPulled": 10,
   "postsUnder48hDropped": 1,
   "pinnedDropped": 0,
   "postsUsed": 9,
   "medianViews": 450,
   "medianViewsAsPctOfFollowers": 55.4,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "lipgloss_small_business0",
   "niche": "small business",
   "region": null,
   "followers": 14500,
   "band": "10k to 100k",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 12129.5,
   "medianViewsAsPctOfFollowers": 83.7,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "za137p",
   "niche": "small business",
   "region": null,
   "followers": 30000,
   "band": "10k to 100k",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 16900.0,
   "medianViewsAsPctOfFollowers": 56.3,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "minigifties",
   "niche": "small business",
   "region": null,
   "followers": 12400,
   "band": "10k to 100k",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 2905.5,
   "medianViewsAsPctOfFollowers": 23.4,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "sindhichokri555",
   "niche": "small business",
   "region": null,
   "followers": 1669,
   "band": "1k to 10k",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 167.0,
   "medianViewsAsPctOfFollowers": 10.0,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "small.business961",
   "niche": "small business",
   "region": null,
   "followers": 93,
   "band": "under 1k",
   "postsPulled": 9,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 9,
   "medianViews": 141,
   "medianViewsAsPctOfFollowers": 151.6,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "katai_g1",
   "niche": "small business",
   "region": null,
   "followers": 310200,
   "band": "100k to 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 5,
   "pinnedDropped": 0,
   "postsUsed": 5,
   "medianViews": 2241,
   "medianViewsAsPctOfFollowers": 0.7,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": ".smallbusiness",
   "niche": "small business",
   "region": null,
   "followers": 213,
   "band": "under 1k",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 215.0,
   "medianViewsAsPctOfFollowers": 100.9,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "royacomedy",
   "niche": "comedy",
   "region": null,
   "followers": 3300000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 10,
   "pinnedDropped": 0,
   "postsUsed": 0,
   "medianViews": null,
   "medianViewsAsPctOfFollowers": null,
   "includedInBenchmarks": false
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "comedyclubru",
   "niche": "comedy",
   "region": null,
   "followers": 3700000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 17400000.0,
   "medianViewsAsPctOfFollowers": 470.3,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "comedycentralbr",
   "niche": "comedy",
   "region": null,
   "followers": 1600000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 2,
   "pinnedDropped": 0,
   "postsUsed": 8,
   "medianViews": 9535.0,
   "medianViewsAsPctOfFollowers": 0.6,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "comedycentral",
   "niche": "comedy",
   "region": null,
   "followers": 6200000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 1,
   "pinnedDropped": 0,
   "postsUsed": 9,
   "medianViews": 21400,
   "medianViewsAsPctOfFollowers": 0.3,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "comedycentralla",
   "niche": "comedy",
   "region": null,
   "followers": 3100000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 10,
   "pinnedDropped": 0,
   "postsUsed": 0,
   "medianViews": null,
   "medianViewsAsPctOfFollowers": null,
   "includedInBenchmarks": false
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "distritocomediaof",
   "niche": "comedy",
   "region": null,
   "followers": 3100000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 10,
   "pinnedDropped": 0,
   "postsUsed": 0,
   "medianViews": null,
   "medianViewsAsPctOfFollowers": null,
   "includedInBenchmarks": false
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "comedydynamics",
   "niche": "comedy",
   "region": null,
   "followers": 2700000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 3,
   "pinnedDropped": 0,
   "postsUsed": 7,
   "medianViews": 13400,
   "medianViewsAsPctOfFollowers": 0.5,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "comedy_clubfull",
   "niche": "comedy",
   "region": null,
   "followers": 614700,
   "band": "100k to 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 1,
   "pinnedDropped": 0,
   "postsUsed": 9,
   "medianViews": 20800,
   "medianViewsAsPctOfFollowers": 3.4,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "comedyvideos_100",
   "niche": "comedy",
   "region": null,
   "followers": 623800,
   "band": "100k to 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 127500.0,
   "medianViewsAsPctOfFollowers": 20.4,
   "includedInBenchmarks": true
  },
  {
   "sample": "21 Sep (engagement-rate sample)",
   "handle": "comedymama_",
   "niche": "comedy",
   "region": null,
   "followers": 1900000,
   "band": "over 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 1,
   "pinnedDropped": 0,
   "postsUsed": 9,
   "medianViews": 57700,
   "medianViewsAsPctOfFollowers": 3.0,
   "includedInBenchmarks": true
  },
  {
   "sample": "30 Sep (fresh small-account pull)",
   "handle": "homebaker27",
   "niche": "home baker",
   "region": "PK",
   "followers": 70,
   "band": "under 1k",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 1,
   "postsUsed": 9,
   "medianViews": 156,
   "medianViewsAsPctOfFollowers": 222.9,
   "includedInBenchmarks": true
  },
  {
   "sample": "30 Sep (fresh small-account pull)",
   "handle": "nails.by.narie",
   "niche": "nail tech",
   "region": "US",
   "followers": 405,
   "band": "under 1k",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 1008.0,
   "medianViewsAsPctOfFollowers": 248.9,
   "includedInBenchmarks": true
  },
  {
   "sample": "30 Sep (fresh small-account pull)",
   "handle": "book.review386",
   "niche": "book review",
   "region": "NG",
   "followers": 245,
   "band": "under 1k",
   "postsPulled": 10,
   "postsUnder48hDropped": 8,
   "pinnedDropped": 0,
   "postsUsed": 2,
   "medianViews": 88.5,
   "medianViewsAsPctOfFollowers": 36.1,
   "includedInBenchmarks": false
  },
  {
   "sample": "30 Sep (fresh small-account pull)",
   "handle": "home.bakers47",
   "niche": "home baker",
   "region": "PK",
   "followers": 20,
   "band": "under 1k",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 385.5,
   "medianViewsAsPctOfFollowers": 1927.5,
   "includedInBenchmarks": true
  },
  {
   "sample": "30 Sep (fresh small-account pull)",
   "handle": "home_bakers",
   "niche": "home baker",
   "region": "PK",
   "followers": 4296,
   "band": "1k to 10k",
   "postsPulled": 10,
   "postsUnder48hDropped": 3,
   "pinnedDropped": 0,
   "postsUsed": 7,
   "medianViews": 137,
   "medianViewsAsPctOfFollowers": 3.2,
   "includedInBenchmarks": true
  },
  {
   "sample": "30 Sep (fresh small-account pull)",
   "handle": "georgiana.kiss",
   "niche": "nail tech",
   "region": "AT",
   "followers": 2189,
   "band": "1k to 10k",
   "postsPulled": 9,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 1,
   "postsUsed": 8,
   "medianViews": 954.5,
   "medianViewsAsPctOfFollowers": 43.6,
   "includedInBenchmarks": true
  },
  {
   "sample": "30 Sep (fresh small-account pull)",
   "handle": "book.review.with",
   "niche": "book review",
   "region": "LK",
   "followers": 2139,
   "band": "1k to 10k",
   "postsPulled": 10,
   "postsUnder48hDropped": 1,
   "pinnedDropped": 0,
   "postsUsed": 9,
   "medianViews": 198,
   "medianViewsAsPctOfFollowers": 9.3,
   "includedInBenchmarks": true
  },
  {
   "sample": "30 Sep (fresh small-account pull)",
   "handle": "homebakers_89",
   "niche": "home baker",
   "region": "BD",
   "followers": 2717,
   "band": "1k to 10k",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 258.5,
   "medianViewsAsPctOfFollowers": 9.5,
   "includedInBenchmarks": true
  },
  {
   "sample": "30 Sep (fresh small-account pull)",
   "handle": "dmu.laa_nailzz",
   "niche": "nail tech",
   "region": "US",
   "followers": 4634,
   "band": "1k to 10k",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 862.5,
   "medianViewsAsPctOfFollowers": 18.6,
   "includedInBenchmarks": true
  },
  {
   "sample": "30 Sep (fresh small-account pull)",
   "handle": "crochet.diary55",
   "niche": "crochet",
   "region": "US",
   "followers": 42926,
   "band": "10k to 100k",
   "postsPulled": 8,
   "postsUnder48hDropped": 1,
   "pinnedDropped": 0,
   "postsUsed": 7,
   "medianViews": 4201,
   "medianViewsAsPctOfFollowers": 9.8,
   "includedInBenchmarks": true
  },
  {
   "sample": "30 Sep (fresh small-account pull)",
   "handle": "bakerhome95",
   "niche": "home baker",
   "region": "PK",
   "followers": 13496,
   "band": "10k to 100k",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 333.0,
   "medianViewsAsPctOfFollowers": 2.5,
   "includedInBenchmarks": true
  },
  {
   "sample": "30 Sep (fresh small-account pull)",
   "handle": "nail.tech209",
   "niche": "nail tech",
   "region": "MX",
   "followers": 61922,
   "band": "10k to 100k",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 1,
   "postsUsed": 9,
   "medianViews": 1100000,
   "medianViewsAsPctOfFollowers": 1776.4,
   "includedInBenchmarks": true
  },
  {
   "sample": "30 Sep (fresh small-account pull)",
   "handle": "bookreviewsbyraion",
   "niche": "book review",
   "region": "MM",
   "followers": 10711,
   "band": "10k to 100k",
   "postsPulled": 10,
   "postsUnder48hDropped": 1,
   "pinnedDropped": 0,
   "postsUsed": 9,
   "medianViews": 5137,
   "medianViewsAsPctOfFollowers": 48.0,
   "includedInBenchmarks": true
  },
  {
   "sample": "30 Sep (fresh small-account pull)",
   "handle": "crochetbites1",
   "niche": "crochet",
   "region": "US",
   "followers": 15868,
   "band": "10k to 100k",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 2,
   "postsUsed": 8,
   "medianViews": 41350.0,
   "medianViewsAsPctOfFollowers": 260.6,
   "includedInBenchmarks": true
  },
  {
   "sample": "30 Sep (fresh small-account pull)",
   "handle": "crochet_tutoriall",
   "niche": "crochet",
   "region": "GB",
   "followers": 199418,
   "band": "100k to 1M",
   "postsPulled": 8,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 8,
   "medianViews": 4993.0,
   "medianViewsAsPctOfFollowers": 2.5,
   "includedInBenchmarks": true
  },
  {
   "sample": "30 Sep (fresh small-account pull)",
   "handle": "byannale",
   "niche": "home baker",
   "region": "US",
   "followers": 297505,
   "band": "100k to 1M",
   "postsPulled": 10,
   "postsUnder48hDropped": 0,
   "pinnedDropped": 0,
   "postsUsed": 10,
   "medianViews": 3856.0,
   "medianViewsAsPctOfFollowers": 1.3,
   "includedInBenchmarks": true
  }
 ],
 "notes": {
  "meanVsMedian": "meanViewsPerPost is the plain average of every post in the band. It is pulled up by a few very large posts, which is why the page leads with medians.",
  "outlierSmallAccount": {
   "niche": "cooking",
   "followers": 3755,
   "postsUsed": 3,
   "medianViews": 295800,
   "note": "One account in the 1k to 10k band whose three usable posts had 60,300, 295,800 and 702,300 views."
  }
 }
}