# TikTok research brief

## Client and decision
- Client / brand:
- Decision this brief supports:
- Audience or market:
- Research date:
- Researcher:

## Research question
Write one question the research can answer. Example: “Which problem-led angles should we test for [product]?”

## Inputs and scope
| Input | Value |
| --- | --- |
| Seed terms | |
| Language / market filter | |
| Topic results reviewed | |
| Videos reviewed | |
| Comment records reviewed | |
| Retrieval links or IDs | |

## Observations
For each observation, include the source and the boundary of the sample.

| Observation | Evidence | Interpretation | Caveat |
| --- | --- | --- | --- |
| | | | |

## Recommended tests
| Priority | Topic or question | Video angle | Proof required before production | Source |
| --- | --- | --- | --- | --- |
| 1 | | | | |

## Open questions
- 

## Client-ready summary
State the research finding, the proposed test, and the evidence behind it. Keep findings separate from assumptions.