{
 "slug": "what-tiktok-shop-shoppers-pay-in-each-category",
 "title": "What Do TikTok Shop Shoppers Pay in Each Category?",
 "h1": "What do TikTok Shop shoppers pay in each category?",
 "group": "Products and price",
 "description": "Average price per unit on TikTok Shop US runs from $20.83 in Home Supplies to $104.65 in Furniture (30 days to 19 October), against $30.79 overall.",
 "kicker": "Study · TikTok Shop US products",
 "answer": "Across 26 categories with 30 or more tracked products, the average price paid per unit runs from $20.83 in Home Supplies to $104.65 in Furniture, against $30.79 for all 10,750 products in the 30 days to 19 October 2026. 12 categories earn most of their revenue from products at $50 or more and none earn most from products under $20.",
 "stats": [
  {
   "id": "stat-avg",
   "claim": "The average price per unit across 10,750 top TikTok Shop US products is $30.79 (estimated revenue divided by estimated units, 30 days to 19 October 2026)."
  },
  {
   "id": "stat-high",
   "claim": "Furniture has the highest average price per unit, $104.65, among categories with 30 or more tracked products (30 days to 19 October 2026)."
  },
  {
   "id": "stat-low",
   "claim": "Home Supplies has the lowest, $20.83 per unit (30 days to 19 October 2026)."
  },
  {
   "id": "stat-premium",
   "claim": "12 of 26 categories earn most of their revenue from products priced $50 or more (30 days to 19 October 2026)."
  },
  {
   "id": "stat-cheap",
   "claim": "none of 26 categories earn most of their revenue from products under $20 (30 days to 19 October 2026)."
  }
 ],
 "sections": [
  {
   "id": "priciest",
   "heading": "The categories where shoppers pay the most",
   "text": "Furniture averages $104.65 per unit and Household Appliances $84.80. The all-category average is $30.79, so the priciest category is 3.4 times the average.",
   "chart": {
    "id": "chart-priciest",
    "type": "hbars",
    "fmt": "usd2",
    "title": "Highest average price per unit by category",
    "caption": "Estimated revenue divided by estimated units in the 10 categories with the highest average price (30 or more tracked products each), 30 days to 19 October 2026.",
    "items": [
     [
      "Furniture",
      104.6463652033173,
      "495 products"
     ],
     [
      "Household Appliances",
      84.79783662492935,
      "334 products"
     ],
     [
      "Collectibles",
      68.84599524810022,
      "131 products"
     ],
     [
      "Baby & Maternity",
      55.90176310892841,
      "103 products"
     ],
     [
      "Shoes",
      47.57094296417944,
      "461 products"
     ],
     [
      "Textiles & Soft Furnishings",
      39.07909833464342,
      "210 products"
     ],
     [
      "Tools & Hardware",
      38.04559854906631,
      "263 products"
     ],
     [
      "Pet Supplies",
      36.78632604202492,
      "167 products"
     ],
     [
      "Luggage & Bags",
      36.46602671534694,
      "155 products"
     ],
     [
      "Fashion Accessories",
      36.17676862646776,
      "540 products"
     ]
    ]
   },
   "table": {
    "headers": [
     "Category",
     "Products",
     "Est. revenue",
     "Avg price per unit",
     "Median listed price"
    ],
    "rows": [
     [
      "Furniture",
      "495",
      "$32.85M",
      "$104.65",
      "$149.00"
     ],
     [
      "Household Appliances",
      "334",
      "$39.60M",
      "$84.80",
      "$100.72"
     ],
     [
      "Collectibles",
      "131",
      "$7.01M",
      "$68.85",
      "$107.15"
     ],
     [
      "Baby & Maternity",
      "103",
      "$7.33M",
      "$55.90",
      "$69.00"
     ],
     [
      "Shoes",
      "461",
      "$34.82M",
      "$47.57",
      "$54.00"
     ],
     [
      "Textiles & Soft Furnishings",
      "210",
      "$24.01M",
      "$39.08",
      "$37.85"
     ],
     [
      "Tools & Hardware",
      "263",
      "$19.55M",
      "$38.05",
      "$54.32"
     ],
     [
      "Pet Supplies",
      "167",
      "$11.02M",
      "$36.79",
      "$39.00"
     ],
     [
      "Luggage & Bags",
      "155",
      "$9.51M",
      "$36.47",
      "$44.00"
     ],
     [
      "Fashion Accessories",
      "540",
      "$34.63M",
      "$36.18",
      "$56.00"
     ],
     [
      "Home Improvement",
      "264",
      "$18.89M",
      "$36.13",
      "$44.00"
     ],
     [
      "Phones & Electronics",
      "569",
      "$47.44M",
      "$35.17",
      "$41.26"
     ],
     [
      "Sports & Outdoor",
      "687",
      "$56.89M",
      "$34.43",
      "$41.00"
     ],
     [
      "Computers & Office Equipment",
      "151",
      "$10.60M",
      "$33.87",
      "$41.81"
     ],
     [
      "Kitchenware",
      "187",
      "$12.69M",
      "$31.12",
      "$34.00"
     ],
     [
      "Womenswear & Underwear",
      "1,830",
      "$148.88M",
      "$29.73",
      "$31.00"
     ],
     [
      "Menswear & Underwear",
      "400",
      "$26.61M",
      "$29.13",
      "$32.23"
     ],
     [
      "Kids' Fashion",
      "38",
      "$2.05M",
      "$27.88",
      "$28.02"
     ],
     [
      "Health",
      "610",
      "$57.78M",
      "$25.81",
      "$29.00"
     ],
     [
      "Automotive & Motorcycle",
      "247",
      "$19.09M",
      "$24.53",
      "$30.00"
     ],
     [
      "Toys & Hobbies",
      "245",
      "$15.69M",
      "$24.37",
      "$29.00"
     ],
     [
      "Beauty & Personal Care",
      "1,887",
      "$196.90M",
      "$24.37",
      "$26.58"
     ],
     [
      "Food & Beverages",
      "197",
      "$14.08M",
      "$23.75",
      "$26.00"
     ],
     [
      "Jewelry Accessories & Derivatives",
      "55",
      "$2.60M",
      "$21.91",
      "$18.00"
     ],
     [
      "Books, Magazines & Audio",
      "47",
      "$3.08M",
      "$21.85",
      "$27.00"
     ],
     [
      "Home Supplies",
      "477",
      "$32.16M",
      "$20.83",
      "$24.00"
     ]
    ]
   }
  },
  {
   "id": "cheapest",
   "heading": "The categories that run on low prices",
   "text": "Home Supplies averages $20.83 per unit and Books, Magazines & Audio $21.85. In these categories a seller needs volume: the margin per sale is small before commission and fees.",
   "chart": {
    "id": "chart-cheapest",
    "type": "hbars",
    "fmt": "usd2",
    "title": "Lowest average price per unit by category",
    "caption": "Estimated revenue divided by estimated units in the 10 categories with the lowest average price (30 or more tracked products each), 30 days to 19 October 2026.",
    "items": [
     [
      "Home Supplies",
      20.82700490256397,
      "477 products"
     ],
     [
      "Books, Magazines & Audio",
      21.854767719218536,
      "47 products"
     ],
     [
      "Jewelry Accessories & Derivatives",
      21.906931310052126,
      "55 products"
     ],
     [
      "Food & Beverages",
      23.75411959561341,
      "197 products"
     ],
     [
      "Beauty & Personal Care",
      24.367171005898122,
      "1,887 products"
     ],
     [
      "Toys & Hobbies",
      24.373690057252947,
      "245 products"
     ],
     [
      "Automotive & Motorcycle",
      24.528722223364237,
      "247 products"
     ],
     [
      "Health",
      25.80624716096,
      "610 products"
     ],
     [
      "Kids' Fashion",
      27.8824684087842,
      "38 products"
     ],
     [
      "Menswear & Underwear",
      29.133915606842734,
      "400 products"
     ]
    ]
   },
   "table": {
    "headers": [
     "Category",
     "Products",
     "Avg price per unit",
     "Revenue from products under $20"
    ],
    "rows": [
     [
      "Home Supplies",
      "477",
      "$20.83",
      "36.7%"
     ],
     [
      "Books, Magazines & Audio",
      "47",
      "$21.85",
      "26.6%"
     ],
     [
      "Jewelry Accessories & Derivatives",
      "55",
      "$21.91",
      "43.9%"
     ],
     [
      "Food & Beverages",
      "197",
      "$23.75",
      "18.1%"
     ],
     [
      "Beauty & Personal Care",
      "1,887",
      "$24.37",
      "30.0%"
     ],
     [
      "Toys & Hobbies",
      "245",
      "$24.37",
      "31.9%"
     ],
     [
      "Automotive & Motorcycle",
      "247",
      "$24.53",
      "29.2%"
     ],
     [
      "Health",
      "610",
      "$25.81",
      "24.0%"
     ],
     [
      "Kids' Fashion",
      "38",
      "$27.88",
      "12.8%"
     ],
     [
      "Menswear & Underwear",
      "400",
      "$29.13",
      "14.1%"
     ],
     [
      "Womenswear & Underwear",
      "1,830",
      "$29.73",
      "14.0%"
     ],
     [
      "Kitchenware",
      "187",
      "$31.12",
      "16.1%"
     ],
     [
      "Computers & Office Equipment",
      "151",
      "$33.87",
      "22.1%"
     ],
     [
      "Sports & Outdoor",
      "687",
      "$34.43",
      "14.3%"
     ],
     [
      "Phones & Electronics",
      "569",
      "$35.17",
      "20.0%"
     ],
     [
      "Home Improvement",
      "264",
      "$36.13",
      "20.7%"
     ],
     [
      "Fashion Accessories",
      "540",
      "$36.18",
      "15.8%"
     ],
     [
      "Luggage & Bags",
      "155",
      "$36.47",
      "10.4%"
     ],
     [
      "Pet Supplies",
      "167",
      "$36.79",
      "21.7%"
     ],
     [
      "Tools & Hardware",
      "263",
      "$38.05",
      "13.1%"
     ],
     [
      "Textiles & Soft Furnishings",
      "210",
      "$39.08",
      "9.9%"
     ],
     [
      "Shoes",
      "461",
      "$47.57",
      "3.8%"
     ],
     [
      "Baby & Maternity",
      "103",
      "$55.90",
      "10.5%"
     ],
     [
      "Collectibles",
      "131",
      "$68.85",
      "6.0%"
     ],
     [
      "Household Appliances",
      "334",
      "$84.80",
      "1.7%"
     ],
     [
      "Furniture",
      "495",
      "$104.65",
      "0.3%"
     ]
    ]
   }
  },
  {
   "id": "mix",
   "heading": "Premium against budget inside the biggest categories",
   "text": "Among the 8 biggest categories by revenue, the one with the largest premium share is Household Appliances (85% of revenue from products at $50 or more); the one with the largest budget share is Beauty & Personal Care (30% from products under $20).",
   "chart": {
    "id": "chart-mix",
    "type": "pairs",
    "fmt": "pct",
    "title": "Budget and premium revenue in the biggest categories",
    "caption": "Share of each category's estimated revenue from products under $20 (blue) and from products at $50 or more (orange) in the 8 biggest categories, 30 days to 19 October 2026.",
    "items": [
     [
      "Beauty & Personal Care",
      0.3003482988056368,
      0.23016106153431262,
      "$196.90M"
     ],
     [
      "Womenswear & Underwear",
      0.13957379998922598,
      0.2077099702317181,
      "$148.88M"
     ],
     [
      "Health",
      0.24045349604193095,
      0.18963579049139181,
      "$57.78M"
     ],
     [
      "Sports & Outdoor",
      0.14260835998346938,
      0.4281291841797597,
      "$56.89M"
     ],
     [
      "Phones & Electronics",
      0.19979110917654647,
      0.5146604048603477,
      "$47.44M"
     ],
     [
      "Household Appliances",
      0.016622538862850988,
      0.8524340317528291,
      "$39.60M"
     ],
     [
      "Shoes",
      0.037873642133572444,
      0.5591613746865524,
      "$34.82M"
     ],
     [
      "Fashion Accessories",
      0.15811157137556184,
      0.6190849801544044,
      "$34.63M"
     ]
    ],
    "series": [
     "Under $20",
     "$50 and up"
    ]
   },
   "table": {
    "headers": [
     "Category",
     "Est. revenue",
     "From products under $20",
     "From products $50 and up"
    ],
    "rows": [
     [
      "Beauty & Personal Care",
      "$196.90M",
      "30.0%",
      "23.0%"
     ],
     [
      "Womenswear & Underwear",
      "$148.88M",
      "14.0%",
      "20.8%"
     ],
     [
      "Health",
      "$57.78M",
      "24.0%",
      "19.0%"
     ],
     [
      "Sports & Outdoor",
      "$56.89M",
      "14.3%",
      "42.8%"
     ],
     [
      "Phones & Electronics",
      "$47.44M",
      "20.0%",
      "51.5%"
     ],
     [
      "Household Appliances",
      "$39.60M",
      "1.7%",
      "85.2%"
     ],
     [
      "Shoes",
      "$34.82M",
      "3.8%",
      "55.9%"
     ],
     [
      "Fashion Accessories",
      "$34.63M",
      "15.8%",
      "61.9%"
     ]
    ]
   }
  }
 ],
 "meaning": [
  [
   "For sellers",
   "Price against your own category, not against the whole shop. The average unit in Furniture costs $104.65 and in Home Supplies $20.83; a price that looks high in one is ordinary in the other."
  ],
  [
   "For affiliates",
   "Pick categories where the price lets a short video pay: a unit in Furniture costs 5.0 times a unit in Home Supplies before commission."
  ],
  [
   "For brands",
   "12 categories earn most of their money from products at $50 or more. If you are launching into one of them, compare your price with your category's average first; averages run from $20.83 to $104.65 per unit."
  ]
 ],
 "faq": [
  [
   "What is the average price on TikTok Shop?",
   "$30.79 per unit across 10,750 top products, estimated revenue divided by estimated units for the 30 days to 19 October 2026. It varies from $20.83 to $104.65 by category."
  ],
  [
   "Which TikTok Shop category has the highest prices?",
   "Furniture, at $104.65 per unit, among categories with 30 or more tracked products."
  ],
  [
   "Which TikTok Shop category is cheapest?",
   "Home Supplies, at $20.83 per unit."
  ],
  [
   "How many categories sell mostly premium products?",
   "12 of 26 earn most of their revenue from products at $50 or more."
  ],
  [
   "Is the average price the same as the median price?",
   "No. The average here is revenue divided by units, so it follows what shoppers actually bought. The table also shows the median listed price of the tracked products in each category."
  ]
 ],
 "method": "The product pool holds 10,764 TikTok Shop US products with at least $25K of estimated revenue in 30 days, gathered with subcategory names, level-3 names and 108 keywords. Products the source flags as price-suspect are dropped, and their revenue is in no figure here. A category needs 30 or more products with a listed price and units to appear. Totals are sums over these tracked products, not the size of the market. Pulled 21 October 2026, data to 19 October 2026.",
 "pool": {
  "kind": "products",
  "n": 10764,
  "revenue": 887488180,
  "floor": 25000,
  "dataEnd": "2026-10-19",
  "retrievedOn": "2026-10-21"
 },
 "numbers": {
  "products": 10750,
  "categories": 26,
  "avgPrice": 30.79,
  "highestAvg": 104.65,
  "lowestAvg": 20.83,
  "premiumCategories": 12,
  "budgetCategories": 0
 },
 "csv": {
  "headers": [
   "category",
   "products",
   "est_revenue_usd",
   "avg_price_per_unit_usd",
   "median_listed_price_usd",
   "revenue_under_20_pct",
   "revenue_50_plus_pct"
  ],
  "rows": [
   [
    "Furniture",
    495,
    32845250,
    104.65,
    149.0,
    0.3,
    85.1
   ],
   [
    "Household Appliances",
    334,
    39604660,
    84.8,
    100.72,
    1.7,
    85.2
   ],
   [
    "Collectibles",
    131,
    7012240,
    68.85,
    107.15,
    6.0,
    79.7
   ],
   [
    "Baby & Maternity",
    103,
    7330510,
    55.9,
    69.0,
    10.5,
    74.2
   ],
   [
    "Shoes",
    461,
    34818410,
    47.57,
    54.0,
    3.8,
    55.9
   ],
   [
    "Textiles & Soft Furnishings",
    210,
    24012660,
    39.08,
    37.85,
    9.9,
    49.9
   ],
   [
    "Tools & Hardware",
    263,
    19550720,
    38.05,
    54.32,
    13.1,
    56.5
   ],
   [
    "Pet Supplies",
    167,
    11017100,
    36.79,
    39.0,
    21.7,
    54.0
   ],
   [
    "Luggage & Bags",
    155,
    9508480,
    36.47,
    44.0,
    10.4,
    51.9
   ],
   [
    "Fashion Accessories",
    540,
    34629850,
    36.18,
    56.0,
    15.8,
    61.9
   ],
   [
    "Home Improvement",
    264,
    18893010,
    36.13,
    44.0,
    20.7,
    55.2
   ],
   [
    "Phones & Electronics",
    569,
    47441050,
    35.17,
    41.26,
    20.0,
    51.5
   ],
   [
    "Sports & Outdoor",
    687,
    56888390,
    34.43,
    41.0,
    14.3,
    42.8
   ],
   [
    "Computers & Office Equipment",
    151,
    10601400,
    33.87,
    41.81,
    22.1,
    55.9
   ],
   [
    "Kitchenware",
    187,
    12688270,
    31.12,
    34.0,
    16.1,
    32.9
   ],
   [
    "Womenswear & Underwear",
    1830,
    148876580,
    29.73,
    31.0,
    14.0,
    20.8
   ],
   [
    "Menswear & Underwear",
    400,
    26605150,
    29.13,
    32.23,
    14.1,
    22.8
   ],
   [
    "Kids' Fashion",
    38,
    2045430,
    27.88,
    28.02,
    12.8,
    12.6
   ],
   [
    "Health",
    610,
    57776910,
    25.81,
    29.0,
    24.0,
    19.0
   ],
   [
    "Automotive & Motorcycle",
    247,
    19091980,
    24.53,
    30.0,
    29.2,
    29.5
   ],
   [
    "Toys & Hobbies",
    245,
    15687760,
    24.37,
    29.0,
    31.9,
    27.1
   ],
   [
    "Beauty & Personal Care",
    1887,
    196899900,
    24.37,
    26.58,
    30.0,
    23.0
   ],
   [
    "Food & Beverages",
    197,
    14083770,
    23.75,
    26.0,
    18.1,
    15.6
   ],
   [
    "Jewelry Accessories & Derivatives",
    55,
    2601470,
    21.91,
    18.0,
    43.9,
    13.2
   ],
   [
    "Books, Magazines & Audio",
    47,
    3078550,
    21.85,
    27.0,
    26.6,
    5.8
   ],
   [
    "Home Supplies",
    477,
    32158770,
    20.83,
    24.0,
    36.7,
    18.8
   ]
  ]
 },
 "related": [
  "which-price-points-sell-most-on-tiktok-shop",
  "video-vs-live-share-by-tiktok-shop-category",
  "how-much-tiktok-shop-revenue-comes-from-global-shipping"
 ],
 "ask": "Show the average and median price of the best-selling TikTok Shop US products in [my category] over the last 30 days, and which price bands earn most revenue there.",
 "adds": [
  [
   "Prices in a subcategory",
   "For the TikTok Shop US subcategory [subcategory], show the price spread of the top 50 products and what the best sellers cost."
  ],
  [
   "Cheap and premium winners",
   "Which TikTok Shop US categories have the biggest gap between budget and premium best sellers this month?"
  ],
  [
   "Your price versus peers",
   "I sell a product at [price] in [category]. Show how many tracked TikTok Shop US best sellers cost less and what the ones at my price earn."
  ],
  [
   "Price and change",
   "In [my category] on TikTok Shop US, did cheaper or pricier products change more in revenue over the last 7 days against the 7 before, next to the category's overall change?"
  ]
 ],
 "og": [
  [
   "$30.79",
   "average price per unit, all top products"
  ],
  [
   "$104.65",
   "average in Furniture"
  ],
  [
   "$20.83",
   "average in Home Supplies"
  ]
 ],
 "measured": [
  "average price per unit",
  "median listed price",
  "revenue share by price tier"
 ],
 "dock": [
  "Show the average and median price of the best-selling TikTok Shop US products in [my category] over the last 30 days, and which price bands earn most revenue there.",
  "What is the average price on TikTok Shop?",
  "Which TikTok Shop category has the highest prices?"
 ],
 "schema": 1,
 "retrievedOn": "2026-10-21",
 "dataEnd": "2026-10-19",
 "window": {
  "start": "2026-09-20",
  "end": "2026-10-19",
  "days": 30
 },
 "source": "TokConnect Shop Analytics (TikTok Shop US). Revenue and units are estimates: units follow TikTok's sold counter and revenue is units times the listed price."
}