{
 "slug": "how-much-does-tiktok-shop-brand-revenue-change-from-week-to-week",
 "title": "How Much Does a TikTok Shop Brand's Revenue Change From Week to Week?",
 "h1": "How much does a TikTok Shop brand's revenue change from week to week?",
 "group": "Brands and concentration",
 "description": "TikTok Shop US brand revenue changed -18% for the sample as a whole and -3% for the median brand in the 7 days to 19 October; 60% of 149 brands were ahead of the market.",
 "kicker": "Study · TikTok Shop US brands (sample)",
 "answer": "Across a sample of 149 TikTok Shop US brands, daily revenue in the 7 days to 19 October 2026 changed -17.7% for the sample as a whole against the 7 days before, and -3.4% for the median brand (estimated). Measured against that market change, 60% of brands were ahead by 10% or more, 19% were behind by 10% or more, and 21% were within 10% of it.",
 "stats": [
  {
   "id": "stat-market",
   "claim": "Revenue for a sample of 149 TikTok Shop US brands changed -17.7% in the 7 days to 19 October 2026 against the 7 days before (estimated, usable days only)."
  },
  {
   "id": "stat-median",
   "claim": "The median sampled brand changed -3.4% over the same two weeks, against -17.7% for the sample as a whole."
  },
  {
   "id": "stat-ahead",
   "claim": "59.7% of sampled brands changed by 10% or more above the market's -17.7%; 18.8% were 10% or more below it (7 days to 19 October 2026)."
  },
  {
   "id": "stat-inline",
   "claim": "21.5% of sampled brands moved within 10% of the market (7 days to 19 October 2026)."
  },
  {
   "id": "stat-size",
   "claim": "The median change was -1.4% for brands earning Under $500K and -19.1% for brands earning $2M or more, against -17.7% for the market (7 days to 19 October 2026)."
  }
 ],
 "sections": [
  {
   "id": "spread",
   "heading": "Brand changes are wide around the market's",
   "text": "The market moved -17.7%. The most common brand outcome was within 10% (54 brands); 58 brands were down 10% or more and 37 were up 10% or more, so one week says little about a single brand.",
   "chart": {
    "id": "chart-spread",
    "type": "vbars",
    "fmt": "num",
    "title": "Brands by week-on-week change",
    "caption": "Number of sampled brands by the change in revenue per day over the last 7 days against the 7 days before, 149 brands. The sample as a whole changed -17.7%. 7 days to 19 October 2026.",
    "items": [
     [
      "Down",
      5,
      "50%+"
     ],
     [
      "Down",
      23,
      "25-50%"
     ],
     [
      "Down",
      30,
      "10-25%"
     ],
     [
      "Within",
      54,
      "10%"
     ],
     [
      "Up",
      23,
      "10-25%"
     ],
     [
      "Up",
      6,
      "25-50%"
     ],
     [
      "Up",
      8,
      "50%+"
     ]
    ],
    "hi": 3,
    "raw": true
   },
   "table": {
    "headers": [
     "Change in 7 days",
     "Brands"
    ],
    "rows": [
     [
      "Down 50%+",
      "5"
     ],
     [
      "Down 25% to 50%",
      "23"
     ],
     [
      "Down 10% to 25%",
      "30"
     ],
     [
      "Within 10%",
      "54"
     ],
     [
      "Up 10% to 25%",
      "23"
     ],
     [
      "Up 25% to 50%",
      "6"
     ],
     [
      "Up 50%+",
      "8"
     ],
     [
      "Sample as a whole (market)",
      "-17.7%"
     ]
    ]
   }
  },
  {
   "id": "relative",
   "heading": "Against the market, not on their own",
   "text": "Against the market's -17.7%, 89 brands were ahead by 10% or more, 32 within 10% and 28 behind by 10% or more.",
   "chart": {
    "id": "chart-relative",
    "type": "donut",
    "title": "Brands against the market",
    "caption": "Sampled brands by how their week-on-week change compares with the market's -17.7%: ahead by 10% or more, within 10%, behind by 10% or more, 149 brands, 7 days to 19 October 2026.",
    "parts": [
     [
      "Ahead of the market",
      89,
      "video",
      "89 brands · 60%"
     ],
     [
      "Within 10% of it",
      32,
      "mall",
      "32 brands · 21%"
     ],
     [
      "Behind the market",
      28,
      "live",
      "28 brands · 19%"
     ]
    ],
    "center": "60%",
    "sub": "ahead"
   },
   "table": {
    "headers": [
     "Against the market",
     "Brands",
     "Share"
    ],
    "rows": [
     [
      "Ahead by 10% or more",
      "89",
      "59.7%"
     ],
     [
      "Within 10%",
      "32",
      "21.5%"
     ],
     [
      "Behind by 10% or more",
      "28",
      "18.8%"
     ]
    ]
   }
  },
  {
   "id": "size",
   "heading": "How brand size lines up against the market",
   "text": "The median change was -1.4% for brands earning Under $500K and -19.1% for brands earning $2M or more; the market changed -17.7%. 64% of the smaller brands were ahead of the market, against 40% of the larger ones.",
   "chart": {
    "id": "chart-size",
    "type": "stack100",
    "title": "Brands against the market, by size",
    "caption": "Share of sampled brands in each revenue band that were behind the market by 10% or more, within 10% of it, or ahead by 10% or more, 7 days to 19 October 2026.",
    "rows": [
     [
      "Under $500K",
      {
       "behind": 0.1388888888888889,
       "inline": 0.2222222222222222,
       "ahead": 0.6388888888888888
      }
     ],
     [
      "$500K to $1M",
      {
       "behind": 0.2619047619047619,
       "inline": 0.21428571428571427,
       "ahead": 0.5238095238095238
      }
     ],
     [
      "$1M to $2M",
      {
       "behind": 0.08,
       "inline": 0.24,
       "ahead": 0.68
      }
     ],
     [
      "$2M or more",
      {
       "behind": 0.5,
       "inline": 0.1,
       "ahead": 0.4
      }
     ]
    ],
    "keys": [
     [
      "behind",
      "Behind",
      "own"
     ],
     [
      "inline",
      "Within 10%",
      "mall"
     ],
     [
      "ahead",
      "Ahead",
      "aff"
     ]
    ],
    "label_w": 100,
    "legend_x": 8
   },
   "table": {
    "headers": [
     "30-day revenue",
     "Brands",
     "Median change",
     "Behind the market",
     "Within 10%",
     "Ahead of the market"
    ],
    "rows": [
     [
      "Under $500K",
      "72",
      "-1.4%",
      "13.9%",
      "22.2%",
      "63.9%"
     ],
     [
      "$500K to $1M",
      "42",
      "-7.5%",
      "26.2%",
      "21.4%",
      "52.4%"
     ],
     [
      "$1M to $2M",
      "25",
      "+0.6%",
      "8.0%",
      "24.0%",
      "68.0%"
     ],
     [
      "$2M or more",
      "10",
      "-19.1%",
      "50.0%",
      "10.0%",
      "40.0%"
     ]
    ]
   }
  }
 ],
 "meaning": [
  [
   "For brands",
   "Put your own week next to the market's -17.7% before you read it. A brand that changed -18% moved with the market; 79% of sampled brands were 10% or more away from it in one direction or the other."
  ],
  [
   "For affiliates",
   "Look for brands that are ahead of the market, not only up: 89 of 149 sampled brands changed 10% or more above the market's -17.7%, which is a quicker list to check than every brand that rose."
  ],
  [
   "For sellers",
   "The median brand changed -3.4% against -17.7% for the market. Judge a slow week against the market first, then against your own two or three weeks before it."
  ]
 ],
 "faq": [
  [
   "How much does a TikTok Shop brand's revenue change from week to week?",
   "The median sampled brand changed -3.4% in the 7 days to 19 October 2026 against the 7 days before, while the sample as a whole changed -17.7% (estimated)."
  ],
  [
   "How do brands compare with the market week to week?",
   "59.7% were ahead of the market by 10% or more, 21.5% within 10%, 18.8% behind by 10% or more."
  ],
  [
   "Do bigger brands move differently from smaller ones?",
   "The median change is -1.4% for brands earning Under $500K and -19.1% for $2M or more, against -17.7% for the market."
  ],
  [
   "How is the week-on-week change measured?",
   "From each brand's daily estimated revenue: revenue per usable day in the last 7 days against the 7 days before. We do not use the source's list growth figure, which uses a different window."
  ],
  [
   "How many brands are in the change sample?",
   "150 brand shops drawn at random, with a fixed seed, from the shop pool; 149 had at least 4 usable days in each week and $10K or more in the earlier week, and are counted."
  ]
 ],
 "method": "This study uses a sample: 150 brand shops drawn at random, with a fixed seed, from the shop pool (brands with $250K or more of estimated 30-day revenue). Each change is computed from the brand's own daily estimated revenue (revenue per usable day, last 7 days against the 7 before), never from the source's list growth figure. A market index (each day's revenue divided by the brand's median day, then the median across brands) finds days when most brands read far below normal because of a gap in the source: days with an index under 0.6 are left out. No day fell under 0.6 in this window. A brand needs 4 usable days in each week and at least $10K of revenue in the earlier week; 0 brands fell under that and are not counted, leaving 149. Displayed changes are capped at +500%. The market change is the sample as a whole, not every shop. Pulled 21 October 2026, data to 19 October 2026.",
 "pool": {
  "kind": "brands",
  "n": 149,
  "sample": 150,
  "dataEnd": "2026-10-19",
  "retrievedOn": "2026-10-21"
 },
 "numbers": {
  "sampleBrands": 149,
  "tooSmall": 0,
  "marketChange": -0.177,
  "medianChange": -0.0338,
  "ahead": 89,
  "behind": 28,
  "inline": 32,
  "aheadShare": 0.5973,
  "behindShare": 0.1879,
  "gapDays": 0
 },
 "csv": {
  "headers": [
   "change_in_7_days",
   "brands"
  ],
  "rows": [
   [
    "Down 50%+",
    5
   ],
   [
    "Down 25% to 50%",
    23
   ],
   [
    "Down 10% to 25%",
    30
   ],
   [
    "Within 10%",
    54
   ],
   [
    "Up 10% to 25%",
    23
   ],
   [
    "Up 25% to 50%",
    6
   ],
   [
    "Up 50%+",
    8
   ],
   [
    "sample as a whole",
    -17.7
   ]
  ]
 },
 "related": [
  "how-much-do-tiktok-shop-brands-depend-on-one-product",
  "how-concentrated-is-tiktok-shop-brand-revenue",
  "how-much-tiktok-shop-revenue-comes-from-affiliates"
 ],
 "ask": "For the TikTok Shop US brand [brand], show its revenue change in the last 7 days against the 7 days before, next to the market's change for the same weeks, and which products and creators drove it.",
 "adds": [
  [
   "Your brand against the market",
   "For [brand] on TikTok Shop US, show daily revenue for 30 days and its last-7-day change against the median brand in its category."
  ],
  [
   "Brands ahead of their category",
   "List TikTok Shop US brands in [my category] whose revenue in the last 7 days beat their category's change by more than 10%, with 30-day revenue."
  ],
  [
   "Why a brand moved",
   "For [brand] on TikTok Shop US, which products, creators and videos drove the last 7 days against the 7 before?"
  ],
  [
   "Watch a list",
   "Track [brand 1], [brand 2] and [brand 3] on TikTok Shop US and show each one's week-on-week change next to the market's."
  ]
 ],
 "og": [
  [
   "-18%",
   "the sample's change, week on week"
  ],
  [
   "-3%",
   "median brand's change"
  ],
  [
   "60%",
   "of brands ahead of the market"
  ]
 ],
 "measured": [
  "estimated daily revenue",
  "week-on-week change",
  "change against the market"
 ],
 "dock": [
  "For the TikTok Shop US brand [brand], show its revenue change in the last 7 days against the 7 days before, next to the market's change for the same weeks, and which products and creators drove it.",
  "How does a TikTok Shop brand's revenue change week to week?",
  "Which TikTok Shop brands beat the market this week?"
 ],
 "schema": 1,
 "retrievedOn": "2026-10-21",
 "dataEnd": "2026-10-19",
 "window": {
  "start": "2026-09-20",
  "end": "2026-10-19",
  "days": 30
 },
 "source": "TokConnect Shop Analytics (TikTok Shop US). Revenue and units are estimates: units follow TikTok's sold counter and revenue is units times the listed price."
}